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Gini Dietrich
Works at Arment Dietrich, integrated marketing communication firm and Spin Sucks Pro, professional development for PR and marketing pros
Attended Creighton University
Lives in Chicago
16,622 followers|400,046 views
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Work
Occupation
Digital Marketing, Communications
Employment
  • Arment Dietrich, integrated marketing communication firm and Spin Sucks Pro, professional development for PR and marketing pros
    Founder, 2012 - present
  • Arment Dietrich, Inc., an integrated marketing communication firm
    Digital Marketing, Communications, 2005 - present
Places
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Currently
Chicago
Previously
Salt Lake City, Utah
Story
Introduction

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm

She is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of the forthcoming Marketing In the Round

Gini is the author of the PR and marketing blog, Spin Sucks, which is the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. 

She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain's Chicago BusinessAllBusiness, and Franchise Times.

Follow Gini on Twitter: @ginidietrich.

Education
  • Creighton University
Basic Information
Gender
Female

Stream

Gini Dietrich

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PR is an art... it is the art of persuasion. It's about human relationships. It's about reputation. It cannot be automated, no matter how much we would like it to happen.
In a world of instant gratification and fast-growing businesses, industry journalists ask why PR can't be automated. Gini Dietrich tackles the issue.
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A brand ambassador program seems scary and out-of-reach. But if you follow these steps, you'll ignite them quickly.
Every organization has a group of brand ambassadors that believe strongly in what you do and want to help. Here is an easy way to ignite them successfully.
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Gini Dietrich

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It's time for the +SpinSucks Inquisition. Today we have +Benson Hendrix on the hot seat. I mean, look at that face. How could you possibly not want to know more about him?!
During this week's weekly Spin Sucks Inquisition, we feature Benson Hendrix, who is known as the Rowdy’ Roddy Piper of Public Relations. Stop by and say hi!
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Gini Dietrich

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Our own @lkpetrolino talks about resiliency and flexibility as a communications professional.
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The traits +corina manea lists that are necessary for PR pros works for any professional, no matter the industry.
Do you have these five essential traits? Corina Manea explains why these traits are important for every PR professional to be successful in at TL;DR world.
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Don't think you have the budget for a brand strategy? Think again! +Chuck Kent has tips on +SpinSucks on doing the bare minimum with excellent results.
Think you need a huge budget and endless resources to develop an effective brand strategy? Chuck Kent shows you how to develop a "bare minimum" strategy.
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Have her in circles
16,622 people
ramadan sallam's profile photo
Imammu Herbafarm's profile photo
Ryan Cox's profile photo
Alex Ribble's profile photo
Philip Anton's profile photo
Zack Sylvan's profile photo
Margaret Fusco's profile photo
Tim Settle's profile photo
boriz cullen's profile photo
 
As a business owner, you really hate to see these kinds of things. Less than 20% of employees are actually engaged and contributing to the organization. +Maddie Grant talks on +SpinSucks about how to build employee engagement for better results.
As Maddie Grant and Jamie Notter discovered when they wrote "When Millennials Take Over," the only way to improve culture is to define employee engagement.
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Gini Dietrich

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It's time for Gin and Topics. There are LOTS of comedians in today's episode.
This week's Gin and Topics has lots of comedians, including Jimmy Fallon, Ellen, Jimmy Kimmel, James Corden, and Amy Schumer. You'll laugh. You'll cry.
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Ever thought about how much content you have to produce and get overwhelmed? Well, +Stephanie Vermillion to the rescue! She has six tools to repurpose content without having to produce more, more, more!
Content creation is hard, but when you've done it, make it last longer. Stephanie Vemillion helps you do that with six "magic" tools to repurpose content.
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Ever wonder if media relations really is working? With this 10-step process you can both build awareness and increase your search engine optimization.
In the second prong of our media relations approach, we use the PR tactic to increase your search engine optimization. Follow this 10 step process.
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At 12:00 ET today, we have +Ryan Hanley on +SpinSucks to talk all things content ... and his new book, Content Warfare.
It's time for our author Q&A! This month we feature Ryan Hanley, the author of Content Warfare. He has answers for all of your content-related questions.
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We use a three-pronged approach to media relations. This is the first prong, which shows you how to track effectiveness so it's more than just seeing your name in bright lights.
During the April webinar, Gini Dietrich taught you our three-pronged approach to media relations. This blog post accompanies the "build awareness" prong.
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