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Gini Dietrich
Works at Arment Dietrich, integrated marketing communication firm and Spin Sucks Pro, professional development for PR and marketing pros
Attended Creighton University
Lives in Chicago
18,397 followers|430,974 views
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Work
Occupation
Digital Marketing, Communications
Employment
  • Arment Dietrich, integrated marketing communication firm and Spin Sucks Pro, professional development for PR and marketing pros
    Founder, 2012 - present
  • Arment Dietrich, Inc., an integrated marketing communication firm
    Digital Marketing, Communications, 2005 - present
Places
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Currently
Chicago
Previously
Salt Lake City, Utah
Story
Introduction

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm

She is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of the forthcoming Marketing In the Round

Gini is the author of the PR and marketing blog, Spin Sucks, which is the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. 

She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain's Chicago BusinessAllBusiness, and Franchise Times.

Follow Gini on Twitter: @ginidietrich.

Education
  • Creighton University
Basic Information
Gender
Female

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Gini Dietrich

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We have +Alina Kelly on the +SpinSucks Inquisition today. Stop by and introduce yourself to her.
On this week's Spin Sucks Inquisition, we have Alina Kelly, the founder of AKelly, a communications firm in Toronto. Learn more and connect with her here.
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There are always three sides to a story: Their story, your story, and the truth. That's why this is a different perspective on the Amazon culture and the news it's been making.
There are lots of stories popping up about the culture at Amazon and how bad it is. But, when you look at any other organization, the same could be said.
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We have 30 minutes remaining with Robert Phillips, the author of "Trust Me, PR is Dead" on +SpinSucks. The conversation is fascinating. Stop by!
This month, we have Robert Phillips on the Author Q&A. Robert is the author of the highly-criticized "Trust Me, PR is Dead." We talk to him about it.
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Facebook rewards longer-form content. We did a test to see what it means for businesses. Here is what we found.
It's been rumored Facebook will reward you if you post longer content to your fan page with better engagement and reach. We tested it out with these results
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In the world of PR, we are often noted as spin doctors, publicists, or even liars. If done well (and right), though, PR is much more than spinning a story so a journalist will cover it. It's content. It's social media. It's brand ambassador programs. It's reputation. It's crisis communications. It's influencer engagement. It's even measured and proven to be an investment. It's not just media relations.
We can't expect business leaders to look at what we do as more if we, ourselves, equate PR to just media relations. It's time to stand up for the profession
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It's that time of the week that I give you permission for Gin and Topics before 5:00.
In this week's Gin and Topics, we have sneaky pups, true confessions with Tina Fey and Amy Poehler, more dogs, Leakers Anonymous, and even more dogs.
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Have her in circles
18,397 people
Wendy Royalty's profile photo
mohamed ali Kacemi's profile photo
Kris Gallagher's profile photo
Chris Smith's profile photo
Tom Bukacek's profile photo
Made Suardika's profile photo
Pete F's profile photo
Rachel Cruise's profile photo
ZEUS LE PHOENIX's profile photo

Gini Dietrich

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The future is now and it's time for the future PR leaders to embrace these five traits to help evolve a slow-moving industry.
The time is now. The future is here. The future PR leaders and current leaders of PR firms must embrace these traits to evolve an industry and stay employed
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+Ken Jacobs is on the +SpinSucks Inquisition today. He'll probably make me regret featuring him. Stop by and find out why. 
Sitting on the Spin Sucks Inquisition hot seat this week is none other than Ken Jacobs, PR professional, executive coach, and hilarious friend and colleague
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In the words of "Seinfeld," this can't be good for anyone!
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In honor of Bad Poetry Day, @lkpetrolino outs our team and our bad poems
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We have +Lara Wellman on the +SpinSucks Inquisition today. Come say hey!
On this week's Spin Sucks Inquisition, we have Lara Wellman, a social media strategist who works with small businesses to make digital marketing easy.
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Facebook received a new patent that could allow lenders to take your friend's credit scores into account when approving your loan application.
There is a new Facebook patent that could require us to rethink our our friends and connections. Lenders could use our friends list to determine a loan.
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Stop by +SpinSucks and meet +Rich Brooks on the Inquisition today.
Rich Brooks, the founder of flyte new media and The Marketing Agents podcast, sits on the Spin Sucks hot seat today. Stop by and meet him now.
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