Profile

Scrapbook photo 1
Scrapbook photo 2
Gini Dietrich
Works at Arment Dietrich, integrated marketing communication firm and Spin Sucks Pro, professional development for PR and marketing pros
Attended Creighton University
Lives in Chicago
20,319 followers|467,830 views
AboutPostsPhotosVideos

Stream

Gini Dietrich

Shared publicly  - 
 
They say there are two things you should not talk about publicly: Religion and politics. David Fisher explains why political posts are not the way to go.
David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone.
1
Add a comment...

Gini Dietrich

Shared publicly  - 
 
Integrated Marketing Communications, or IMC, has been around for a couple of decades, yet most organizations have yet to implement it. Here's a primer to get started.
Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy.
2
Andrew Kelly's profile photo
 
Let me bust out my linear equation forecasts it doesn't look promising 
Add a comment...

Gini Dietrich

Shared publicly  - 
 
Check out Nicole Rodrigues on the +SpinSucks Inquisition today.
On the Spin Sucks Inquisition this week sits Nicole Rodrigues, PR agency owner, PRfect Pitch host, former NFL cheerleader, and all-around smart human.
1
Add a comment...

Gini Dietrich

Shared publicly  - 
 
In service businesses, we have the necessary evil of writing a proposal for every prospect. But what if there were a different way to handle that...and be paid for your work?
The new business proposal in PR is a necessary evil. Right? Wrong! Gini Dietrich describes a process that allows you to be paid for your ideas.
2
Add a comment...

Gini Dietrich

Shared publicly  - 
 
Just last week I heard, "We don't have live chat on our website because we can't man it." Tara Thomas explains on +SpinSucks why that's short-sighted.
Messenger platforms are all the rage right now. Tara Thomas looks at ways you can use one to connect immediately with customers and prospects.
1
1
Add a comment...

Gini Dietrich

Shared publicly  - 
 
Charles Arment is back and he shares his story about "meeting" me. Go have a look!
Charles Arment shares his side of the story: How he "met" Gini Dietrich and why he agreed to lend his name to a company to help an up-and-coming PR star.
2
Andrew Kelly's profile photo
 
Who gives a fuck?
Add a comment...
In her circles
1,047 people
Have her in circles
20,319 people
Shamma Abdallah's profile photo
sidhu reddy's profile photo
Sophie Hill's profile photo
Brandon Krieger's profile photo
Seraphin Luwara's profile photo
Mohammed Ratooon's profile photo
Jim Worth's profile photo
IQBAL WARWAL's profile photo
赵敏敏's profile photo

Gini Dietrich

Shared publicly  - 
 
We have former PRSA Chair and CEO, +Gerard Corbett on the +SpinSucks Inquisition today.
On this week's Spin Sucks Inquisition, we have former PRSA Chair and CEO, Gerry Corbett. He and Gini Dietrich talk all things PR, both future and past.
3
Add a comment...

Gini Dietrich

Shared publicly  - 
 
When the competition blatantly rips you off, you can do one of two things: See it as a threat and let it consume you or see it as a huge opportunity.
Competition can be viewed one of two ways: It can be a huge threat or it can be seen as an opportunity. Gini Dietrich describes how to harness the latter.
1
Add a comment...

Gini Dietrich

Shared publicly  - 
 
The reason so many marketers and executives abandon blogging, for instance, is because they've failed to measure effectiveness. Here are the metrics you should use for any content marketing program.
Part of the reason people claim blogging is dead is because they're not tracking effectiveness. Gini Dietrich helps you determine the right metrics to track
4
Add a comment...

Gini Dietrich

Shared publicly  - 
 
Yes, blogging has changed. Yes, comments have shifted. Yes, it's time intense and a lot of hard work. But it's still one of the most effective tactics in a sales AND marketing toolbox.
It's the same song, different tune. People still want to say blogging is dead, but au contraire! The truth is far from that. Gini Dietrich explains.
1
Add a comment...

Gini Dietrich

Shared publicly  - 
 
+Laura Petrolino uses such powerful imagery in this blog post on +SpinSucks about brand storytelling.
These four key elements will ensure your brand storytelling efforts are powerful, effective, and lasting
2
Add a comment...

Gini Dietrich

Shared publicly  - 
 
Today's +SpinSucks Inquisition features an incredibly intelligent, incredibly kind, incredible human being in +deirdre breakenridge.  Stop by and say hello to her!
The Spin Sucks Inquisition host this week is Deirdre Breakenridge, a communicator, author, podcaster, and the nicest person on earth.
6
1
Add a comment...
People
In her circles
1,047 people
Have her in circles
20,319 people
Shamma Abdallah's profile photo
sidhu reddy's profile photo
Sophie Hill's profile photo
Brandon Krieger's profile photo
Seraphin Luwara's profile photo
Mohammed Ratooon's profile photo
Jim Worth's profile photo
IQBAL WARWAL's profile photo
赵敏敏's profile photo
Work
Occupation
Digital Marketing, Communications
Employment
  • Arment Dietrich, integrated marketing communication firm and Spin Sucks Pro, professional development for PR and marketing pros
    Founder, 2012 - present
  • Arment Dietrich, Inc., an integrated marketing communication firm
    Digital Marketing, Communications, 2005 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago
Previously
Salt Lake City, Utah
Story
Introduction

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm

She is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of the forthcoming Marketing In the Round

Gini is the author of the PR and marketing blog, Spin Sucks, which is the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. 

She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain's Chicago BusinessAllBusiness, and Franchise Times.

Follow Gini on Twitter: @ginidietrich.

Education
  • Creighton University
Basic Information
Gender
Female