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Gini Dietrich
Works at Arment Dietrich, integrated marketing communication firm and Spin Sucks Pro, professional development for PR and marketing pros
Attended Creighton University
Lives in Chicago
20,563 followers|473,838 views
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Gini Dietrich

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If you need to learn how to use content marketing and media relations to drive real business results, The Modern Blogging Masterclass is for you.
The Modern Blogging Masterclass, a four-week, fully produced online course from Spin Sucks, is now available. Learn how to integrate owned and earned media.
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For all things PESO model, content for PR, and more, check out the recap of this week's #ContentChat
This week, Gini Dietrich participated in the weekly #ContentChat, hosted by Erika Heald. They discussed the PESO model, content for PR pros, and more.
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The command and control style of leadership is less viable today. Here is what is taking its place.
When it comes to great leadership, it begins with safe and honest conversations. To do that, leaders must understand the four Is that work.
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If you are a weekend warrior, you know there are lots of lessons that can apply to business. What else would you add to +Laura Petrolino's list?
Sports teach us many lessons which can be applied to business success. Laura Petrolino discusses the lessons bodybuilding has taught her.
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Hello dear 
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+Andy Donovan joins us on the +SpinSucks Inquisition this week.
On this week's Spin Sucks Inquisition, we host Andy Donovan. Though not a PR pro by trade, he has been in the business and is a great friend of the industry.
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Was so much fun with you two :)
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Here are 10 ways you get your brain "unstuck" when you're doing deep work or need to be creative.
Have you ever had one of those days where no matter how much thought you put into it, your creativity is totally gone and you have a complete mental block?
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Come hang out on +SpinSucks and meet +Aaron Friedman 
On this week's Spin Sucks Inquisition, we welcome Aaron Friedman. Aaron is the director of innovation at Five Blocks, a cyclist, a dad, and a really smart guy.
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We did a little round-up of half of our Inquisition guests for this year (part two coming next week). Go check it out!
Everyone is either back to school or getting in one last hurrah before school begins so we thought we'd do a two-part roundup of the Spin Sucks Inquisition.
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As it turns out, you CAN make something go viral. +Andrea Lehr  has proven the rest of us wrong and shows how it's possible.
Viral potential isn’t a matter of luck. Andrea Lehr says there’s a method to the madness. She has more
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Growing versus scaling a business: Which one should a professional services firm do? (The answer is in this article!)
Many professional services firm owners put credence in growth versus scaling, but Gini Dietrich shows why it should be the complete opposite.
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In which we discuss unlimited vacation time policies ... and their catch on +SpinSucks 
Unlimited vacation time sounds like a pretty cool perk, but what if you had to work during your entire time off? This is the catch with most organizations.
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Need to keep up with all the business books that are written, but don't have time? ReadItForMe is for you!
Are you one who hates to read business books? Or are there too many and you can't keep up? ReadItForMe, an executive book summary site, is for you!
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Story
Introduction

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm

She is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of the forthcoming Marketing In the Round

Gini is the author of the PR and marketing blog, Spin Sucks, which is the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. 

She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain's Chicago BusinessAllBusiness, and Franchise Times.

Follow Gini on Twitter: @ginidietrich.

Education
  • Creighton University
Basic Information
Gender
Female
Work
Occupation
Digital Marketing, Communications
Employment
  • Arment Dietrich, integrated marketing communication firm and Spin Sucks Pro, professional development for PR and marketing pros
    Founder, 2012 - present
  • Arment Dietrich, Inc., an integrated marketing communication firm
    Digital Marketing, Communications, 2005 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago
Previously
Salt Lake City, Utah