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Gini Dietrich
Works at Arment Dietrich, integrated marketing communication firm and Spin Sucks Pro, professional development for PR and marketing pros
Attended Creighton University
Lives in Chicago
20,676 followers|482,113 views
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Gini Dietrich

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A little Saturday afternoon entertainment with Gin and Topics 
On this week's Gin and Topics, Pixar gives us a great surprise by releasing it's Disney movie Easter eggs. You'll be astonished at what's out there.
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As you plan for your next product launch, consider bringing communications into the fold six months in advance. Here's why.
You're ready to launch a product and now all you need is a news release. Right? Hold up, there! There are far better ways to launch than that.
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Do not proceed with your awards submissions this year without reading this first.
Too often, we submit for PR campaign awards that are full of fluff and nothing tangible. Gini Dietrich offers real metrics that will win every time.
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We have two new features on Spin Sucks—and one involves you. Go check it out!
For 2017, Spin Sucks is launching two new features—The Big Question and monthly Fireside Chats with industry experts. Gini Dietrich has details here on both.
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Some spin based off truth what fuckin cockscukers
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Do you have plans for your own professional development this year? Think about where your gaps are and write them down. 
It's a new year and everyone's brains are refreshed and ready to kick butt. You have big plans, but have you considered your own professional development?
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Happy Holidays from Spin Sucks (and me)!
The Spin Sucks Inquisition has retired, but with one more Friday in the year, Gini Dietrich wanted to take a minute to say thank you and happy holidays to all.
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What was your biggest success in 2016, and how will you build upon it this year?
On this week's The Big Question, we ask you how you'll measure your 2017 PR goal. Take a look at some of the answers and consider next week's question.
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What are your professional development goals for 201`7? Compare your answers with those of +Paula Kiger +Howie G +Berrak Sarikaya and more.
The inaugural The Big Question from Spin Sucks is here. We asked your professional development goals for 2017 and here are the responses.
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So interesting exchanging ideas and encouragement with everyone in this thread. 2017 has the potential to be a great professional development year!
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The bullet journal is all the rage to keep yourself accountable to personal goals. Here's how you can use it in business.
There are lots of uses for a bullet journal in our personal lives, but what about for business? Gini Dietrich has some examples and shows you how to use it.
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The PESO model is a fully integrated—and measurable—PR program, yet we hear four reasons over and over again that it won't work. Here, we debunk them all.
There are four common reasons people give for the PESO model not working in their organization. Gini Dietrich debunks them all and shows you what does work.
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Need a kick in the pants with your communications planning for 2017? Take the Spin Sucks 30-Day Communications Challenge. We'll get you there!
It's 2017 and it's going to be a great year! To guarantee you will have success this year, Spin Sucks has launched a 30-day communications challenge.
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Though this is billed as PR blogs to read in 2017, it fits anyone who wants to learn more about content, social media, email marketing, analytics, data, and artificial intelligence.
On the twelfth day of Christmas, Spin Sucks gave to you 12 PR blogs you must subscribe to—and read—in 2017. Gini Dietrich has the recommendations.
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Story
Introduction

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm

She is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of the forthcoming Marketing In the Round

Gini is the author of the PR and marketing blog, Spin Sucks, which is the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. 

She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain's Chicago BusinessAllBusiness, and Franchise Times.

Follow Gini on Twitter: @ginidietrich.

Education
  • Creighton University
Basic Information
Gender
Female
Work
Occupation
Digital Marketing, Communications
Employment
  • Arment Dietrich, integrated marketing communication firm and Spin Sucks Pro, professional development for PR and marketing pros
    Founder, 2012 - present
  • Arment Dietrich, Inc., an integrated marketing communication firm
    Digital Marketing, Communications, 2005 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago
Previously
Salt Lake City, Utah