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Gini Dietrich
Works at Arment Dietrich, integrated marketing communication firm and Spin Sucks Pro, professional development for PR and marketing pros
Attended Creighton University
Lives in Chicago
20,137 followers|461,932 views
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Gini Dietrich

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Do you want to achieve greatness? Check out these five tips and see how many you already do.
Throughout our lives, we lose the ability to pick ourselves up when we fall. To achieve greatness, we must learn to do that AND learn these other four tips.
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It's an interesting conundrum: Not all executives have time (or the wherewithal) to create content, but many want thought leadership. Here we discuss whether it can be outsourced.
Executive thought leadership is tactic that is bandied about like it's easy to do. When, in fact, it takes a ton of time from the executive to be successful.
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Stop by  +SpinSucks today to learn more about the infamous +Howie G 
On this week's Spin Sucks Inquisition, we have the one and only Howie Goldfarb aka Kanye West aka Taylor Swift aka flavor of the month.
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Keeping up with the Joneses in business is very, very dangerous. You have to create your own definition of success. 
It takes 10 years to have overnight success in business, yet many people play the "keeping up with the Joneses" game. What is your definition of success?
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Listening is one of the most powerful things a human being can do, but it's also one of the most difficult. We tend to listen to respond and not to really listen. Here is what great leaders do to change that.
There is one thing that high-performing teams have in common: They are led by people who listen. And not just listen, but respect others' opinions.
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What human connection has to do with communications by our own +Laura Petrolino on +SpinSucks 
Don't let a sense of human connection disappear from your communications outreach or pr strategy. Keep it at a forefront with these three activities.
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Gini Dietrich

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Why is integrity so hard? It's so hard, in fact, that when people have it, it becomes newsworthy. We need to change that.
Integrity in business is so uncommon that when someone shows great ethics, it becomes newsworthy. We issue a challenge to do good when no one is looking.
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The F8 Conference—the big conference Facebook puts on for developers—had three major news items every marketer should watch.
The Facebook F8 Conference was last week and there was lots of news out of it. Here are three things every PR pro should know and use, coming out of it.
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"What do you think?" is one of the most powerful questions you can ask your team. Here's why.
It's easy to provide answers when people ask questions, but it's incredibly difficult to ask questions back to develop morale and empower decision making.
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Every industry can use disruption and you can be the one to do it, if you really get creative and take some risk.
The reason Tesla, Uber, and AirBNB exist is because there was an industry disruption to be done. What can you do in your industry that is similar?
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Many organizations (particularly B2B) still shy away from social media. Here is why the time has never been better for anyone to use it for business.
In the past seven years, social media has exploded on the scene, creating an opportunity to not only engage customers, but measure effectiveness.
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Come hang out on the +SpinSucks Inquisition and meet +Whitney Fay! 
On this week's Spin Sucks Inquisition, we talk to Whitney Fay, who is both a client and friend. She's smart and hilarious. Learn more about her here.
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Have her in circles
20,137 people
David Faustino's profile photo
George Tucker's profile photo
Dennis Liebert's profile photo
Jesse Romero's profile photo
arif budiman's profile photo
Thumbvista's profile photo
Tamara schupp's profile photo
Carver Law Firm, PLLC's profile photo
василий петров's profile photo
Work
Occupation
Digital Marketing, Communications
Employment
  • Arment Dietrich, integrated marketing communication firm and Spin Sucks Pro, professional development for PR and marketing pros
    Founder, 2012 - present
  • Arment Dietrich, Inc., an integrated marketing communication firm
    Digital Marketing, Communications, 2005 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Chicago
Previously
Salt Lake City, Utah
Story
Introduction

Gini Dietrich is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communication firm

She is the founder of the professional development site for PR and marketing pros, Spin Sucks Pro, and co-author of the forthcoming Marketing In the Round

Gini is the author of the PR and marketing blog, Spin Sucks, which is the 2010 and 2011 Readers Choice Blog of the Year, a Top 42 Content Marketing Blog from Junta42, a top 10 social media blog from Social Media Examiner, and an AdAge Power 150 blog. 

She delivers numerous keynotes, panel discussions, coaching sessions, and workshops across North America on the subject of using online technology in communication, marketing, sales, and HR.

One of the top rated communication professionals on the social networks, Gini was recently named the number one PR person, according to Klout and TechCrunch, on the channels, and number one on Twitter, according to TweetLevel. She also can be found writing at Crain's Chicago BusinessAllBusiness, and Franchise Times.

Follow Gini on Twitter: @ginidietrich.

Education
  • Creighton University
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Gender
Female