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Gina Rubel
Works at Furia Rubel Communications, Inc.
Attended Widener University School of Law
Lives in Doylestown, PA (USA)
3,458 followers|104,229 views
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Gina Rubel

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What do Trump, Skittles and Mylan (EpiPen) have in common? They are all in the media and public spotlight. Knowing when and how to respond is key to reputation management.
The answer, as always, is, “it depends.” Sometimes the situation warrants a simple response and other times it calls for a full-court press. There are also
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Gina Rubel

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Gina Rubel

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The voice of the people can make a difference. The EpiPen crisis is a great example. While they have much more to do to manage their image crisis, we certainly hope they will do much more to address the public health issue that they have created. #crisiscommunicaitons   #PR   #publicrelations   #publicheath   #publicsafety  
Facebook posts and hashtags magnified opinions and somewhat pushed the needle when it came to the drug's cost.
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Why CRM for legal marketing? Hear from +Jasmine Trillos-Decarie of +Stoel Rives LLP and +Chris Fritsch of +CLIENTSFirst Consulting 

 #legalmarketing #lmamkt
My colleagues at Furia Rubel Communications and I are often hired by law firms to conduct communication assessments that provide strategic marketing plans.
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Marketing, business-to-business and communications for professional service providers, attorneys, legal marketers, public relations specialists and others seeking useful integrated marketing, social media and PR information to assist with integrated marketing and public relations campaigns.
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More data stolen - this time Yahoo
The company says its investigation suggests the stolen data doesn't include payment and bank account information.
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What a fabulous 20th Anniversary video by Visit Philadelphia -- visitphilly.com! Happy 20th and thank you for promoting our city of sisterly and brotherly love.
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This was inspired by all of the ridiculous (origin: Late Latin rīdiculōsus laughable, droll, worthy of ridicule) email solicitations sent to our legal marketing agency and our clients.
Attorneys receive email marketing solicitations all the time. Here are some examples of emails that are a waste of time and can spot quickly so it doesn't waste your time...or money.
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Are you engaging in email marketing? If so, read on. Ever wonder how to get a better response rate from your email marketing campaigns? While we are seeing 25 - 45% open rates for many of our clients (depending on timing, subject, content and audience) we always want to do better. Here's a great post by Heather Truitt of Furia Rubel marketing and public relations on the subject.
Marketing, business-to-business and communications for professional service providers, attorneys, legal marketers, public relations specialists and others seeking useful integrated marketing, social media and PR information to assist with integrated marketing and public relations campaigns.
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Read what industry experts think about the LinkedIn acquisition and hear from +Nancy Myrland / +Nancy Myrland industry expert.
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Rose Strong is the glue that holds the office together, and protects me from all of the insidious cold calls we receive. Read about Rose in our latest blog. I can't help but laugh at the shared dialogue regarding the "most annoying call." I remember that day, Rose. Thanks for all you do and Happy 4th Anniversary with Furia Rubel. 
Marketing, business-to-business and communications for professional service providers, attorneys, legal marketers, public relations specialists and others seeking useful integrated marketing, social media and PR information to assist with integrated marketing and public relations campaigns.
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Story
Tagline
Strategic integrated marketing and public relations expert
Introduction

A communications expert, attorney, author and publicist, Gina F. Rubel, Esq. has handled a wide range of legal marketing and public relations from internationally publicized death penalty appeals to whistleblower matters. A nationally sought-after speaker, Gina reveals the secrets to law firm communications success in her book, Everyday Public Relations for Lawyers.

Gina owns the award-winning public relations and marketing agency, Furia Rubel Communications, Inc. In 2009, the agency was listed among the region’s top PR firms by the Philadelphia Business Journal and has been named one of the Top 300 WBE’s in the U.S. by Women’s Enterprise Magazine. Furia Rubel provides expert marketing, strategic planning and PR services to law firms, accounting firms and other professional service providers, municipalities and government organizations, educational institutions, and business-to-business companies internationally. Their clients have been featured everywhere from MSNBC and The Today Show to NPR, The New York Times and The Wall Street Journal.

A client advocate and business diplomat, Gina knows how to apply strategic planning to achieve clients’ objectives. In 2010, she received The Legal Intelligencer Women Lawyers of Distinction Award and the Central Bucks Chamber of Commerce Patricia Clatch Award. In 2009, she was honored by the National Italian-American Political Action Committee with a Special Achievement Award in Legal Communications and Media. She was also recognized by eWomenNetwork Foundation as an International Femtor Award Finalist for Business Matchmaker of the Year. In 2008, Gina was named one of Pennsylvania’s Best 50 Women in Business by Governor Ed Rendell and a 2008 Woman of Distinction by the Philadelphia Business Journal. Gina received the 2007 Deanne White Award for Community Service from the Public Relation Society of America (PRSA) Philadelphia Chapter and her company received two PepperPot Awards from PRSA Philadelphia for their work in media and community relations.

While actively practicing law, Gina served on a Supreme Court of Pennsylvania Disciplinary Board Hearing Committee for six years where she conducted legal ethics reviews of other attorneys. Since then, she has taught a variety of courses on public relations programs to legal professionals, corporations and universities including social media, strategic public relations planning, crisis communications, media training and reputation management.

Gina is an active member of the Legal Marketing Association, American, Pennsylvania and Philadelphia Bar Associations (Bar-News Media Chair), Justinian Society (Chancellor), Philadelphia Public Relations Association, Bucks County Women’s Business Forum (Immediate Past President), National Association of Women Business Owners and Public Relations Society of America. She serves as a PR expert for the Philadelphia Bar Association Law Practice Management Program. Gina chairs the Communications Committee for the Drexel University Alumni Association for which she also serves as a member of the Board of Governors and a member of the University Magazine Editorial Board.

A graduate of Drexel University and Widener University School of Law, Gina resides in Doylestown, Pa., with her husband and their two children on a 250 year-old farm.

Bragging rights
Published author, happpy wife and mother, public relations and marketing agency owner, company ranked #1 by The Legal Intelligencer
Education
  • Widener University School of Law
    Law, 1991
  • Drexel University
    Corporate Communications, Intrnational Businss
  • St. Maria Goretti
  • Friends Select School
Basic Information
Gender
Female
Relationship
Married
Other names
Furia
Work
Occupation
Public Relations, Marketing, Law, Marcom
Skills
Marketing, Strategic Planning, Legal Marketing, Public Relations, Trial Publicity, Website Development, Media Relations, Management, Social Media, Photography, Reputation Management, Public Speaking
Employment
  • Furia Rubel Communications, Inc.
    Public Relations, Marketing, Law, present
  • Roska Direct
    Public Relations Director
  • Dudnyk
    Account Supervisor
  • Vivid Technology
    Corporate Communications Directory
  • Furia & Turner
    Associate Attorney
  • Kolsby Gordon
    Associate Attorney
  • First Judicial District of Pennsylvania
    Law Clerk
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Doylestown, PA (USA)
Previously
Philadelphia - Sea Isle City, New Jersey - Wilmington, Delaware
Contact Information
Work
Phone
215-340-0480
Email
Address
2 Hidden Lane, Bldg. 2, Doylestown, PA 18901
Gina Rubel's +1's are the things they like, agree with, or want to recommend.
Lenape Valley continues Bux-Mont League championship streak - The Intell...
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The Lenape Valley Indians 130-pound team won its Bux-Mont Pop Warner Football League championship earlier this month, increasing its league

EU court invalidates Louis Vuitton's trademark on checkerboard pattern
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Louis Vuitton may become a little less fabulous if a recent ruling of the European Union General Court remains standing.On April 21, the cou

As union with First Federal nears, First Savings CEO looks to retirement...
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When Florence Kawoczka was appointed executive director of Habitat for Humanity Bucks County four years ago, one of the first people she hea

Super Bowl Ads Prove That Bad Publicity Does Exist
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This year's Super Bowl ads were taken with humor or even sent powerful messages, but others proved to kill the celebratory mood completely.

Lawyer criticized over racy YouTube ad
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Michael A. Fiumara, an attorney in Santa Rosa, California, who offers criminal defense services, is under fire after a racy advertisement he

How to send more internet business down your firm's chimney
lawyernomics.avvo.com

Websites are the front door to most businesses – law firms are no exception. Don’t overlook the power of a simple domain name change.

Dick Vermeil talks business, football with Central Bucks Chamber - The I...
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Legendary NFL coach Dick Vermeil, who led the Philadelphia Eagles to their first Super Bowl appearance, took on a different sort of role Fri

How to become a trusted legal media source
lawyernomics.avvo.com

In order for a lawyer to become a trusted media source, they must first know the rules of thumb when engaging with reporters.

Does using Gmail put attorney-client privilege at risk?
www.abajournal.com

Imagine that a direct marketer has offered a lawyer free services, such as photocopying, in exchange for being allowed to scan client files

Ethics Rules When Witnesses in Litigation Talk to the Media
lawyernomics.avvo.com

Lawyers must comply with ethics rules and to try to ensure that all witnesses within their control also comply with the rules.

Isis mobile payments company rebrands itself as Softcard
www.fiercewireless.com

Isis, the mobile payments and commerce venture, said it will rebrand itself as "Softcard" to disassociate itself from the extremist Islamist

Women lawyers wearing pants: part III | Lawyernomics
lawyernomics.avvo.com

Women lawyers are pushing back against antiquated and unsubstantiated dress codes. There is a time and place for everything.

Infographic: How social media has changed PR and journalism
www.ragan.com

Fifty-two percent of PR pros say journalists fact-check with them less often since the emergence of social media. Read on for more interesti

Women Lawyers Wearing Pants: Part II
lawyernomics.avvo.com

We are all - men and women alike - judged on our appearance, but it’s tough to shake the feeling that in law, we women are scrutinized more

Women Lawyers Still Contend with Dress Code
lawyernomics.avvo.com

We are all judged on our appearance, but it’s tough to shake the feeling that, in law, we women are scrutinized more closely than men.

Is Your Law Firm Thinking Strategically about Marketing
lawyernomics.avvo.com

Strategic Marketing: Avoid common mistakes by thinking strategically about your marketing, public relations and business development.

Philadelphia AmLaw 100 most profitable law firms - Philadelphia Business...
www.bizjournals.com

Six Philadelphia law firms were ranked among the highest-grossing firms in the country in 2013, when revenue growth was hard to produce.

Your Essential Proofreading Checklist: 10 Things You Can't Forget
blog.hubspot.com

Don't forget to fix these very common mistakes when proofreading.

10 Presentation Tips for Effective Audience Engagement | Lawyernomics
lawyernomics.avvo.com

10 presentation tips for effective audience engagement for your next public speaking presentation to ensure your audience gains value from t

Great people doing great things and making a difference where it's needed most.
Public - a month ago
reviewed a month ago
I have been extremely happy with the service and quality of digital materials from Lexacybox and have referred them to several friends. I have converted at least six different types of media and have been happy with all of the memories they have helped me preserve. Great company. Great service. Fair pricing.
Public - 6 months ago
reviewed 6 months ago
2 reviews
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