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Gill Andrews
14,693 followers -
Web consultant and content creator
Web consultant and content creator

14,693 followers
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Gill's posts

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If you think your website could do better but don't know what you are missing, this free website checklist will help 👉 http://gillandrews.com/website-review-checklist/

Not only it has all components of a successful website at one glance, but it literally lets cross off & add points, track progress & add priorities so you'll never lose sight of a big picture again.
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If you are trying to grow your following on Twitter, this article will help.

h/t +Mark Traphagen​
7 Proven Ways to Increase Your Twitter Engagement
And one surprising total fail factor!

Based on our massive study of over 4 million tweets, learn what factors actually increase the likelihood that your tweets will get more engagement on Twitter.

Read it at http://buff.ly/2jezmCi
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[Business Website Tip of the Day #60]: Leave your meta description empty if you are targeting long-tail keywords. Letting the search engine to determine what the description should say for any given search may increase the click-through rate.

From "The Value of Meta Information to SEO (And How to Use It)" (https://goo.gl/yxZFBc)

h/t +Stone Temple Consulting

#SEO #onlineBusiness #GATipOfTheDay
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Getting people to buy your products or services doesn't start with them pressing a "buy" button.

It's a complicated process that starts with getting people over to your website first, and then making them know, like and trust you. And only then, when the time is right, presenting them with an offer they can't resist (and not blow the opportunity to close the sale).

Getting people to buy from your website is no magic. It's a structured process. This checklist will guide through it step-by-step.

More on this (+ free PDF checklsit) -> http://gillandrews.com/website-checklist-pdf/
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[Business Website Tip of the Day #59]: If no one is clicking on your seemingly perfect sign-up button, try burying it further down the page. People may need more information before making a commitment.

From "Why you should bury your sign-up button" (https://goo.gl/if3CMl)

h/t +Joshua Porter

#conversion #onlineBusiness #GATipOfTheDay
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Have you ever thought that inside each person, there is a whole universe?

h/t +David Amerland (❤️️ this!)
We Need to Be Better - Always

I thought, today, I'd put this out there. A reminder to all of us, yours truly included. Have an awesome Thursday! 
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If you think your website could do better but don't know what you are missing, this free website checklist will help 👉 http://buff.ly/2nDtjfS

It has all components of a successful website at one glance & literally lets cross off & add points, track progress & add priorities so you'll never lose sight of a big picture again.

#onlineBusiness #website
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Caresse Crosby couldn’t fit her bust into a corset. So she sewed two handkerchiefs and some ribbon together and invented a bra.

Ingvar Kamprad, the founder of IKEA, invented the famous flat packaging after he saw his employee struggling to fit a table into a car.

This website checklist, too, was born out of frustration.

Every checklist I’ve ever come across on the web was either overwhelming or incomplete, or both.

Scrolling through endless paragraphs of text trying to filter out new information gave me headache and felt like a lot of time wasted. And even when I spotted a couple of useful points, they were just that – a collection of single tips with no strategy behind them.

But I as a professional website reviewer (and my clients as website owners) needed something that could show a bigger picture. Something that considered every component of a successful website. Something that made sense as a whole.

I started saving articles I’d been reading for work, organizing them in folders and making notes. And two months, 100+ articles and one big book later, this website checklist was born.

It is based on a 4-step process of how to make people buy your product and considers every component of a successful website, be it SEO, content or user experience.

Yet (so is my hope) it is not overwhelming, because of its structure and its visual presentation.

Here it is. Drums, please!

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If Earth was the size of a beach ball, how would you save our planet?

Right now, the damages we inflicted on our planet may seem irreversible, and the task ahead of us, insurmountable.

But our planet needs a future, and it is for the next generation to decide what this future will be.

Since early 2016, +Eric Raeber has been reaching out to parents of children between the age of 6 and 12 asking them this question:

“If earth was the size of a beach ball, what would you do to save our planet?”

Each answer leads him to a portrait illustrating a child’s idea, Earth on their lap.

While children think about their answers, they also think about global warming, pollution, depletion of natural resources and other global problem of our times.

The aim of this project is to raise awareness in children of today that will hopefully lead to actions of the adults in the future.

Our planet needs a future, because we have no other place to go.

Help shaping the future of our planet!

Here’s how you can help shaping the future of our planet:

1. What would you do if the Earth was a size of a beach call? Take a photo or a video that and post it within 24 hours with hashtag #IfEarthWasTheSizeOfABeachBall.

2. Donate for a tree to be planted here -> https://goo.gl/xYnmfC

3. Share this with your friends and invite a friend to take on this challenge.

If Earth was a size of a beach ball, I would immediately take everyone who thinks that environment protection is not important on a tour to see dying animals, dried-out rivers and Beijing with their own eyes.

If Earth was the size of a beach ball, how would you save our planet +Trudy Grossman +Nina Anthonijsz +Chris Sutton?

#IfEarthWasTheSizeOfABeachBall

Image source: http://www.ericraeber.com/Earth
Image credit: +Eric Raeber
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5 Principles of Persuasive Web Design

Excellent article with tons of practical examples on how to make the visitors of your website take that action you want them to take: Contact you, buy your product, sign up for your email list.

Here are the principles this article discuss, but I suggest you don't stop here and check out the article itself, because there is so much more to it:

1. Clarity above all
2. Visual appeal
3. Strong visual hierarchy
4. Conserve attention at all costs
5. One action per screen, when they’re ready

(#5 is actually 2 things)

h/t +Peep Laja

#conversion #onlineBusiness #GATipOfTheDay

P.S. And yes, the featured image totally makes sense in this context!
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