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Giles Farrow
Works at Smart Software Marketing
Attended Lancaster University
Lived in Angmering, West Sussex, UK
49 followers|14,563 views
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Giles Farrow

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Read latest on software product marketing and startups, including advice on pricing, analytics, MVPs, churn reduction, and customer development.
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Giles Farrow

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Top stories 18 Nov  - 1 Dec on software product marketing, email marketing, conversions, copy writing, social proof, tone of voice, and customer success stories
Top stories on software product marketing, email marketing, conversions, copy writing, social proof, tone of voice, and customer success stories
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Giles Farrow

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Latest finds on startup marketing, product launches, growth hacking, prospecting, PR, customer success, and content marketing.
Latest finds on startup marketing, product launches, growth hacking, prospecting, PR, customer success, and content marketing.
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Giles Farrow

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Interesting recent pieces on blogging, SaaS, startup marketing, growth hacking, cold emailing, product management and content marketing.
Interesting recent pieces on blogging, SaaS, startup marketing, growth hacking, cold emailing, product management and content marketing.
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Giles Farrow

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Entrepreneurs tend to fixate on their first feature, iterating repeatedly and focusing solely on its metrics. Unfortunately, this often happens instead of working on other features and measuring aspects of the business that are essential for success
How do you avoid premature optimization? Make sure you know what metrics matter for your business, talk to your customers, and learn from your...
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Giles Farrow

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Create products that people love by validating your idea first
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Giles Farrow

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Interesting recent pieces on blogging, SaaS, startup marketing, growth hacking, cold emailing, product management and content marketing.
Interesting recent pieces on blogging, SaaS, startup marketing, growth hacking, cold emailing, product management and content marketing.
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Giles Farrow

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Best web articles on SaaS, startup marketing, how reviews will disrupt B2B software, prioritizing product features, growth-hacking, and PR hacking
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People
Have him in circles
49 people
Aidan Schulkes's profile photo
Aleks de Gromoboy's profile photo
Freddie   Farrow's profile photo
Andy Symonds's profile photo
Roi Hildesheimer's profile photo
keerthi reddy's profile photo
Marilou Lee's profile photo
william rojas conde's profile photo
anns queen's profile photo
Work
Occupation
Product Marketing Consultant. I help software companies sell more software.
Employment
  • Smart Software Marketing
    Product Marketing Consultant, 2011 - present
  • SAP
    Director, Content Strategy, 2008 - 2010
  • Business Objects
    Sr. Strategy and Content Manager, 2006 - 2008
  • Business Objects
    Sr. Product Marketing Manager, 2002 - 2006
  • Acta
    Sr. Product Marketing Manager, 2000 - 2002
  • Guinness
    Reporting Systems Manager, 1990 - 2000
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Angmering, West Sussex, UK - London, UK - San Jose, CA, USA - Lancaster, UK
Story
Introduction
Giles is a product marketing consultant through his company, Smart Software Marketing he helps software companies sell more software.

He has worked in the IT and enterprise software industry for over 20 years working with:

  • well-known consumers of technology for instance, Guinness
  • innovative technology startups in Silicon Valley including Acta
  • leading global software vendors such as SAP and Business Objects
Education
  • Lancaster University
    Management Sciences, Operational Research, 1984 - 1987
Basic Information
Gender
Male
Looking for
Networking
Relationship
Married