Since the early days of Zinch (which was acquired by Chegg in 2011), we have understood that students are “more than a test score”. The ever-increasing number of schools choosing to become “test-optional” has proven that the higher education community by and large feels this way as well. What’s been missing, of course, is a true alternative to building your prospect pool without at least buying some names using their standardized test as a starting point … until now!
This exclusive webinar will cover Chegg’s Match+ algorithm and how it uses data provide by the student, and collected during their visits across our network, to identify students who are a best-fit for your institution, but may have not found you yet. Using detailed information like a student’s academic qualifications, interests, geographic location, and types of schools a student is interested in (and requested information from), we can identify students that need to hear from you!
By leveraging Match+, your institution can use big data to save time, save money, and recruit smarter.
- Zinch, acquired by CheggDirector of Marketing and Outreach, 2011 - present
- University of New HavenAssociate Director of Admissions and Enrollment Technology, 2007 - 2011
- University of HartfordAdmissions Counselor, 2005 - 2007
- Hartford Wolf*Pack Hockey ClubMarketing Intern, 2004 - 2005
- Boy Scouts of AmericaMarketing and Development Intern, 2004 - 2004
- University of HartfordMBA, 2005 - 2007
- University of HartfordBS Marketing, 2001 - 2005
- Middletown High SchoolHigh School Diploma, 1997 - 2001
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