It has been said before that Google didn't get Social. So I'll do you one better +Meg Tufano
& +Clare Cosgrove
: Google doesn't get Community. At all.
Asking for ambassadors or more community managers, paid ones even (Google has the means), is useless as long as they don't understand community. They couldn't manage it properly to make it work. Don't forget that there are still those that claim Google doesn't even know what G+ is. So from defining over building to managing this social product, connecting communities on a global scale? Not gonna happen any time soon. They should have community managers by country just for starters, leading armies of ambassadors & volunteers. But they can't even get a unified approach to discuss features and collect feedback efficiently (let alone provide feedback), just on G+ alone, just in English alone.
Now Facebook doesn't get community either. Google even does a better job than them. But Facebook has a gazillion brands. Brands that created their pages to cater to their fans and community members, even replacing pages on their own sites in many cases. Those brands employ social media teams and CM's.
G+ to me should be a global network of communities, armed with all the Google tools to build just about anything any group could wish for.
But if Google itself can't pull it off, can't show us the way? Can't lead by example? Possibly not even care... are we going to do it for free? Some are trying, putting in enormous efforts, just to be met with silence on Google's part. To be met with sudden changes, putting dents into anyone's work.
I've been patiently waiting for sign of solutions. I've stopped repeating the same issues. I don't give any good solutions until I see the will from Google to tackle the problems. Yes, I keep what I really think to myself for now. Yes, I know this product is still young, but if someone else comes closer in the meantime or if the people I'm interested in move, I'll move too and discuss the ideas there.
Now you could ask: "Who are you to think you know better?". That's the whole tragedy of it. For a world leader with so many resources aiming for a global product, putting everything it has into it, going up against Facebook, I expect nothing short of the best. The absolute best should know 10x better than I do. Yet I can't shake the feeling that even on a bad day I could give them a run for their money. And that is just depressing.
This was not a rant by the way. This is just me saying that I'm adjusting my expectations of this place. Looking for the best use I can think of. Maybe I should give up on my
illusion of a global network of connected communities where I could do almost all of my online living.