Looking Ahead at Next Generation Measurement

Better and better sophistication around brand engagement:

At Google Analytics, we’re finding that on average, customers interact with a brand 4.3 times over a two day period before they finally make a purchase. We’re also seeing channels like mobile grow tremendously. For instance, mobile is now 8% of all conversions that we’re seeing in Google Analytics, and mobile conversions have grown by about 180% in just the last year. So you can’t afford not to know what paths customers are taking before they ultimately buy from you.

#engagement #analytics
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