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Looking Ahead at Next Generation Measurement

Better and better sophistication around brand engagement:

At Google Analytics, we’re finding that on average, customers interact with a brand 4.3 times over a two day period before they finally make a purchase. We’re also seeing channels like mobile grow tremendously. For instance, mobile is now 8% of all conversions that we’re seeing in Google Analytics, and mobile conversions have grown by about 180% in just the last year. So you can’t afford not to know what paths customers are taking before they ultimately buy from you.

#engagement #analytics
Marketers today have no shortage of data. In fact, there are more than 40 million online touch points measured every minute by Google Analytics. Technology advancements are helping marketers understan...
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