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Gideon Rosenblatt
Works at The Vital Edge
Attended Wharton School
Lives in Seattle
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Gideon Rosenblatt

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About the Vital Edge

Last night, I finished rewriting the "About" page for my website, the Vital Edge. It ended up being a statement about the way I see the connection between technology and humanity, especially within a work context. I thought I would share it with you all here:


The Vital Edge is a place to explore the human experience in the coming era of machine intelligence. We touch on many aspects of that human experience, but our primary focus is the changing nature of work.

When it comes to thinking about the future, I have made the decision not to feed dystopian visions. I am no Pollyanna. I see, and often write about, the dark underbelly of many applications of technology. But I also believe that dystopian visions of the future can act as a kind of siren’s call. Repeat them often enough, and you help bring them into reality.

Instead, I prefer to lean in to optimism, but in a “grounded-futurist” kind of way. I believe we create our future through the choices we make today. If we want a future that guarantees economic opportunity for all, then we need to start designing automation with that eventual goal in mind. If we want artificial intelligence to serve something greater than just maximizing returns for shareholders, then we need to begin baking social and ecological objectives into the outcomes – and code – of the software we write today.

The Vital Edge is a technology-centric publication that appears focused on artificial intelligence, 3D printing, the Internet of Things, and other cutting-edge technologies. Lurking beneath that surface, however, are deeper roots in the notion of “humanity at work,” where you will find topics such as mission-driven technology, stakeholder-centric organizational design and ownership, and an emphasis on culture, the real software that connects us all.

In this sense, the Vital Edge is a fusion of the future of technology and the future of work. My goal is to sow seeds for a future where technology serves humanity and the planet, and where the code behind the code of the next intelligence on the planet is deeply infused with what we hold most sacred.

Thank you for visiting, and if this exploration sounds interesting, you can subscribe to the latest posts below.


Actual page is here:
顏貫倫's profile photoLyndsay Bartlett's profile photoRobin Ojay's profile photoSuzan M's profile photo
Thanks very much, +Scott Foust. I really appreciate that. I always do share my posts from the Vital Edge here, for sure. But sometimes they can get lost in the rest of the flow. Best way to get them is via RSS or email notification. 
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I'm getting the sense that we are coming into a new era of consciousness experimentation. Marijuana legalization is part of it, and now this - LSD microdosing.

And note that it's not just about creativity enhancement, but also about dealing with ADHD symptoms.

"It's an extremely healthy alternative to Adderall," says Fadiman, referring to a drug popular with programmers.

For best results, Fadiman recommends microdosing every fourth day, taking the drug in the morning and then sticking to your usual daily routine. His correspondents have told him regular microdosing has alleviated a bevy of disorders, including depression, migraines and chronic-fatigue syndrome, while increasing outside-the-box thinking."

HT +Eli Fennell​. Nice catch, +martin shervington​.
Trippy Business. (BLOG)
Regular doses of acid have become the creativity enhancer of choice for some professionals...

#mind #creativity
Regular doses of acid have become the creativity enhancer of choice for some professionals
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+Zara Altair , agreed. A lot of factors involved.
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You know how you see people on Twitter saying tweets do not equal endorsement? Well, in this case, this share does not equal comprehension - by me. These are some very complex and very exciting ideas about the nature of space and existence.

Despite the remaining challenges, there is a sense among the practitioners of this field that they have begun to glimpse something real and very important. “I didn’t know what space was made of before,” says Swingle. “It wasn’t clear that question even had meaning.” But now, he says, it is becoming increasingly apparent that the question does make sense. “And the answer is something that we understand,” says Swingle. “It’s made of entanglement.”

Thanks for sharing this one, +Mark Bruce.

#space #quantum
Proposed Equivalency Between Wormholes & Entanglement
The quantum source of space-time:

I included this article in the most recent Digest but wanted to revisit it for those who missed it because I find it fascinating. At heart this concerns the pursuit to unite the incompatible fundamental theories of quantum mechanics and general relativity, and specifically the attempt to cast quantum entanglement as the fundamental basis of geometry and a defining feature of spacetime and the geometric gravity described by relativity. While not yet proven the approach seems elegant from a number of different angles, tying together concepts from holographic Universe theories, anti-de Sitter spaces & boundary membrane equivalences, tensor networks, and quantum error-correcting codes. 

When the entanglement between two regions in the model is reduced the areas pull apart, and when it reaches zero the regions split off entirely, suggesting that entanglement is necessary for space to exist. Examining the relationship from a different angle suggests that a wormhole connection between two regions and an entanglement connection between two regions are the same thing but on a vastly different scale. They are different ways of describing the same underlying reality. 

Much theoretical development is still needed: while the relationships and connections are tantalising the models still do not accurately describe major features of the Universe we seem to find ourselves in and most lacking of all is an adequate treatment of that most fundamental of things: time. 

One question I have arises from considering that this approach stems from a foundation of quantum theory to derive the equivalences as part of the large theoretical field of quantum gravity. But I wonder if others could approach the same phenomena from a foundation of general relativity to derive the same equivalences? Might this also be a fruitful line of inquiry, to treat entangled particles as mini wormhole connections and thus build particle physics up from there? 

The quantum source of space-time:

#entanglement   #gravity   #geometry  
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Jungshik Shin (신정식)'s profile photoAndre Amorim's profile photoSth Chn's profile photoJulien Baboud's profile photo
+John Newman The begining of time and the end of time would be the same, Right? 
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Remixing, Creativity, and the Future of Work
The future of work will include joy in a meaningful way. I really do believe that, and this piece by +Scott Santens does a great job of showing how aspects of this future are already with us today, if you know where and how to look. And by that, he means Star Wars. 
Star Wars has unleashed countless remixes of creative homages to its mythology, and with the upcoming release next month fans are continuing the tradition. This article does a wonderful job of illustrating the crazy proliferation of creative juices from the Star Wars fan community. Maybe I'm crazy, but I was really moved just watching the emotional responses of these fans as they took in a trailer for the next release. Watch the young woman in the top-right corner. It's just, well, it's just awesome, and it's awesome that someone took the time to pull these reactions together for us. Very creative:
Fan Responses: 
Here's Scott Santens on the bigger picture of why all this matters: 
How much more passion work will we see with a universal basic income? If no one need worry about hunger and homelessness, how much more creativity will we see? If everyone has a platform on which to build, what will be created? If people can choose to do the work that provides them meaning, and leave the jobs best left to machines to machines, imagine the amount of unleashed creativity we all have to look forward to from each other.
It's worth reading the full piece:
What YouTube and Star Wars Fans Are Showing Us About the Future of Work: A New New Hope
Gideon Rosenblatt's profile photoDarius Gabriel Black's profile photoTeodora Petkova's profile photoRobin Kirkley's profile photo
Yeah, I think we're going to look at work in twenty years, +Mike Murphy, and not believe that people think of it as work. 
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One Big, Honking Telescope to Explore How Dark Energy Works

This is Andrew Connolly from the University of Washington. I saw him speak here in Seattle last week, and the guy blew my mind. So, I decided to find this TED Talk and share it with you all here. 

Andrew is talking about Big Data and the Large Synoptic Survey Telescope (LSST -, which will come online in Chile in seven years. When it does, this project will dramatically change our picture of the Universe. The primary objectives of the project are:

The Nature of Dark Matter and Understanding Dark Energy
Cataloging the Solar System
Exploring the Changing Sky
Milky Way Structure & Formation

He doesn't talk about it in this video, but from his talk here in Seattle, I learned that all of the data from this project will be made immediately available to citizens of the U.S. and LSST International Contributors. After an initial period of some years, the data will be made available to everyone in the world. Andrew explained that the key to making discoveries with this massive dataset will be opening it up to exploration by many, many people. 

It's an exciting project, and what it means is that starting around 2024 or so, we should start to have some very new insights onto the nature of the Milky Way and the broader Universe. Very, very exciting. 

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Wow! This is such a fusion of exploration and data.
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I don't know which is more important - that Google is working on a communications badge like they had in Star Trek, or that there is going to be a new Star Trek TV series starting in 2017...
Users place the Bluetooth-enabled device on a lapel and press down to speak.
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Yep.. +Lynda Bathory, Private Investor​​ Well I'm biased because when I was kid I used to have those books "You choose the end" and I remember a TV show ( ) where people could interact live by making calls to the TV station. It was very popular at the time and I remember some episodes was very polemic people used to debate for weeks about the outcomes. Anyway I just like the interactive design
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Sunscreen and Coral Reefs

Not only did the study determine that a tiny amount of sunscreen is all it takes to begin damaging the delicate corals — the equivalent of a drop of water in a half-dozen Olympic-sized swimming pools — it documented three different ways that the ingredient oxybenzone breaks the coral down, robbing it of life-giving nutrients and turning it ghostly white.

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Titanium and zinc sunscreens work well, in addition to clothing
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How Did the Snake Lose Its Legs?

I really dug this story, so I burrowed it from

#snakes #evolution 
Melody Polson's profile photoDavid Crosswell's profile photoGideon Rosenblatt's profile photo
+Melody Polson, there's an interesting book that I would recommend to you if you really wanted to dig into this question. It's by Sean Carroll, and it's called Endless Forms Most Beautiful. It is a book about evolutionary developmental biology (evo devo), and focuses on the role of genetic toolkits like the HOX genes that essentially allow for easy switching on and off of various variations. I'm no expert, but I suppose it could be one way to answer the question you pose about how legs could effectively become "turned off."

It's probably a deeper read than most would care for. I found it interesting, but a bit of a slog to get through: 
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This piece has so much wisdom in it about friendships. It really resonated with me - especially the parts about early friendships and the length of time it takes to form those deep bonds.

Personally, since getting married and having kids, I've not invested enough time in my friendships. I think that part of this is being a guy. Many of us guys are terrible at maintaining friendships once we become husbands and dads.

So now, as I come to this next phase of my life, I'm starting to reevaluate the importance of friendships in my life. This piece was entertaining and helpful. 
When you're young, you make friends kind of by accident. Then they stick.
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That makes sense to me too, +Sandy Fischler

I'm sorry to hear that you had that experience growing up. All those experiences make us who we are today, I suppose, so it's hard to imagine being who we are without them. 
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No, I did not know that. Cool. Can't wait to try it.

HT +Mark Phelan
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Then you can't save what you don't eat in the fridge
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I've found ISIS to be very confusing, but reading this article has helped me sort things out. 
Be sure to watch the video on the Syrian conflict too. It's quite informative.
What does ISIS want? Why do people join? What does religion have to do with it?
George Beckingham's profile photoNirmal Pattanaik's profile photoBenjamin Crucq's profile photoClaudia W. Scholz's profile photo
Good clarification, +Craig Burton​. Thanks.
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Communicating Without Nerves

I remember, as a kid, reading some of the book, The Secret Life of Plants. Now, years later, scientists are closer to understanding the mechanisms through which plants coordinate their response to the environment - and do so without the nervous system found in animals. 

The finding, published this week in Nature Communication, shows that plants use a compound — the same compound used as an essential neurotransmitter in animal brains — to create electrical signals that regulate growth when facing drought, viruses or extreme temperatures.

In other words, this is how plants manage stress without having a central nervous system.

#intelligence   #plants  
Researchers believe that plants and animals evolved to use the same chemical messengers separately from one another
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Love these
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  • Wharton School
    MBA, 1989 - 1991
  • Lewis and Clark College
    International Relations
Basic Information
Grounded futurist.
I'm a writer with a background in technology, business and social change. 

Most of my writing these days is at The Vital Edge, where I explore how technology affects organizations and the way people work. I am particularly interested in artificial intelligence, automation and networks and what they hold for the future of humanity. 

I believe in the human soul, and I believe it deserves a place in our understanding of organizations and technology. I have no interest in pushing religion or any particular spiritual point of view, but I do believe in exploring technology and human organization on a deeper level than is typical for these topics today. 

When it comes to my presence on Google+, most of my effort here is really aimed at connecting with people who are drawn to the questions I explore through my writing. I am active on Twitter (@gideonro) as well, and share content more frequently there, but my deepest online engagement is still here on Google+. 

My Story
For nine years, I ran Groundwire, a mission-driven technology consulting group, dedicated to building a more sustainable world. Groundwire specialized in Customer Relationship Management (CRM) databases, websites, social media communications, and engagement strategy as a way to help organizations mobilize people around sustainability causes.

Prior to Groundwire, I worked at Microsoft for ten years (back when it was cool), in various marketing, product development and management positions. While there, I developed CarPoint, one of the world's first large-scale e-commerce websites. I also marketed the world’s first digital encyclopedia and dictionary, and other innovative multimedia works.
I was raised in Utah, lived and worked in Japan and China for several years, and now live in Seattle with my wife, CJ, and two boys. Oh, and I am a proud board member of YES! Magazine.

#AI #automation #organization #technology #GoodBusiness #soul 
I write about the intersection of artificial intelligence, knowledge and mission-driven, stakeholder organizations.
  • The Vital Edge
    Writer, 2013 - present
    The future of the human experience.
  • Alchemy of Change
    Writer, 2010 - 2012
    Executive Director, 2001 - 2010
    Mission-driven technology.
  • Microsoft
    Product Unit Manager, 1991 - 2001
  • US China Business Council
    1985 - 1989
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Beijing - Tokyo - Philadelphia - Washington, DC - Salt Lake City