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Gideon Rosenblatt
Works at The Vital Edge
Attended Wharton School
Lives in Seattle
40,974 followers|5,085,053 views


This is a great piece by +David Amerland on why companies should wrap their marketing efforts in warm, glowing light of truth. This is not David's book, Google Semantic Search, but an earlier piece that carries a message that he definitely built upon in his book. In this piece, he goes into examples of how companies have made truth marketing work and lays out the key attributes your products/services need to have in order to successfully pull it off.

If you want to see why all of this is becoming even more important today, read his book, where he makes a compelling link between truth and the coming transparency of the semantic web and semantic search in particular.

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+Gideon Rosenblatt thank you so much for sharing this. It is incredible to see that practices that were employed by outlier businesses are now being forced into the mainstream because of the transparency demands made by semantic search. It is thrilling and though the challenges are huge it makes so much more sense to work for them than against them. 
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Yikes. And before you say "I don't watch that much television", please note that this is really about prolonged sitting and a sedentary lifestyle, so social media time would probably have a similar effect - don't you think?

I'll say it again. Yikes. Thanks for the heads up +Brian Vellmure

#healthtip   #television   #sitting  
"Every single hour of television watched after the age of 25 reduces the viewer’s life expectancy by 21.8 minutes.

By comparison, smoking a single cigarette reduces life expectancy by about 11 minutes, the authors said."
Two new studies make a convincing case that sitting too much will shorten your life.
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Correlation. The TV is correlation, +Malthus John, unless you're watching Golden Girls. Then it's causation. 
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Gideon Rosenblatt

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The new profile layout just showed up for me in Twitter. I've heard rumblings that some of the old-school Twitter folks aren't thrilled, but I like it (even all of the social networks are now starting to look alike). 

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I don't think the banner image is a huge deal, +Daniel Stoddart, but I agree with you about the scrolling. The tweets view is way, way to scrolly. 

Also, it's worth noting a couple of "user behavior modification" tricks too. For one, "favorites" is now very visible, so there's some way to surface those user activities and they're a little less gratuitous. Photos/videos are more prominent too. I think the big misstep was not giving lists more visual prominence. 
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Mentoring Discrimination in Universities

NPR featured a disturbing story this morning about systematic racial and gender discrimination in U.S. universities.

The researchers sent fake requests for mentoring to thousands of professors in various departments in various universities. What they found was definite bias in rates of response to the letter as well as rates of positive response to the request for mentoring. Of note:

* Asian and Indian students were particularly discriminated against
* Women and minority professors also discriminated
* Private schools discriminated more than public schools
* Academic disciplines that are more connected to higher-paying jobs discriminated more. Business schools were the worst discriminators.  

The researchers: 
Katherine L. Milkman at University of Pennsylvania - The Wharton School, Modupe Akinola at Columbia University - Columbia Business School, and Dolly Chugh at New York University (NYU). 

The Abstract: 
"Little is known about how bias against women and minorities varies within and between organizations or how it manifests before individuals formally apply to organizations. We address this knowledge gap through an audit study in academia of over 6,500 professors at top U.S. universities drawn from 89 disciplines and 259 institutions. We hypothesized that discrimination would appear at the informal “pathway” preceding entry to academia and would vary by discipline and university as a function of faculty representation and pay. In our experiment, professors were contacted by fictional prospective students seeking to discuss research opportunities prior to applying to a doctoral program. Names of students were randomly assigned to signal gender and race (Caucasian, Black, Hispanic, Indian, Chinese), but messages were otherwise identical. We found that faculty ignored requests from women and minorities at a higher rate than requests from White males, particularly in higher-paying disciplines and private institutions. Counterintuitively, the representation of women and minorities and bias were uncorrelated, suggesting that greater representation cannot be assumed to reduce bias. This research highlights the importance of studying what happens before formal entry points into organizations and reveals that discrimination is not evenly distributed within and between organizations."

Link to the paper (in case you want to dig deeper):

#racism   #sexism   #discrimination   #academia  
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We have so much racism in the US (particularly the "structural racism") that minorities all over the world mistakenly keep coming here! We should inform them at the border crossings that this is the racist country and we practice a lot of what is known as "structural racism" among other forms of racism. 
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Gideon Rosenblatt

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Connection and the Evolution of Business

I'm starting to publish again on The Huffington Post. This one is about the shift to networks in business.

We've come a long way since the days when the Ford Rouge Complex was the cutting edge of organizational design. But in some ways, we're still stuck in the old model. Though we might not say it explicitly, we still tend to think of the corporation as a kind of machine; a mechanical, deterministic thing that we wind up and point in the direction of making money.

That is the old model, where connections are deliberate, planned and controlled, and it is not the true nature of the firm. The true nature of the firm is nature, and it is now time to look to biology for guidance on how it creates value in the new, networked era -- the era of radical connectedness.

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Oh wow interestin
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The Role of Government in Innovation

Economist Mariana Mazzucato flips the traditional notion of how innovation happens on its head. She makes a really good case for how the really innovative edge of technology, the really risky stuff, mostly comes from government funding and government programs.

Take a look at the below image of an iPhone, and the callouts on all the most innovative aspects and note that each one of these actually came about through government investment, not private investment. 

Don't get the wrong impression here, she's not some closet communist or socialist, but a hard-nosed economists taking a hard-nosed look at the reality of where real innovation comes from - and it's surprising. 

Given the tendency for Apple and others to avoid paying taxes, Mazzucato explores some alternative ideas for ensuring continued streams of innovation into the future - even looking at government taking equity stakes in the commercialization enabled by their funding. 

This is a 14-minute +TED Talk, that is very much worth the time.

#innovation   #publicsector   #government  
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I just muted you, +John Lieske, and then unmuted you and then refreshed your profile and now I can circle you. Weird. Anyway, problem a totally mysterious, bizarre way. 
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And speaking of Millennials, user-generated content is the best way to reach them (assuming you're not already one of their friends). 
Millennials trust their friends more than professional media.
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Yes, +Daniel Estrada, it's just a bit sad that we seem to have lost faith in the process of professional journalism. For all its current faults (which have more to do with the business of journalism), there is something really important there. 
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Gideon Rosenblatt

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One of the big reasons we feel busy is because we keep telling ourselves we're busy. Oh, and we have a hard time disconnecting from work thanks to technology. The reality is that we actually work less these days - but I wonder if that time includes all the time on email from home? 

Also, an interesting discussion yesterday, rooted in the Daoist perspective on time after +CJ Liu's interview of Robert Rosenbaum.
If we start to reward business leaders for more relational thinking than linear/numbers thinking, we can start to get away from putting "busy" on a pedestal.  Busy-ness has wrongly become a status symbol, when - in reality - most people are actually in awe of those who clearly live a healthy balance of work, health, family, friends and ... other interests.

The wealthiest people are those who have "systems" of positive and productive relationships and practices in their lives (if you ask me...)
You actually have more free time than you think.
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it's not me pretending to be busy, it's rather my clients suggesting me to do something... three batches of tasks, means never running low on work... emails are commonly the very last task per day, because it's the productivity killer #1 (closely followed by G+).
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I keep hearing all this stuff about Millennials that just doesn't map to my experience of the actual people I've met. Far from being self-centered, pretty much all the people I've met in this age group seem to be very values-driven when I talk to them about their career and their work. This article dives into that a bit, and has some recommendations for Millennials who are looking for meaningful work. 

Young people aren’t waiting for retirement. They’re asking what their purpose is now, and they’re determined to find the opportunities, organizations, and companies that share their purpose. A recent study by Net Impact showed that the millennial generation expects to make a difference in the world through their work, and more than half of millennials would take a 15% pay cut to do work for an organization that matches their values.

Based on my interviews, I discovered that meaningful work allows you to 1) share your gifts, 2) make an impact in the lives of others, and 3) live your desired quality of life. Getting these three components to align is the goal, but it’s certainly not easy.

Young people today want to do work with purpose. If you're having a hard time finding that, these lessons can help.
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Though I'm on the tail end of Gen X, I identify with the wants and needs of Millennials/GenC in finding meaningful work. I've always felt at odds with the predominant work culture during my 20 year career. The catalyst for me was my father working all hours, being successful, but then burning out at a young age. My definition of meaningful might be a little different as what I look for, and try to build if I don't, is a place to work where I can fully engage. 
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Gideon Rosenblatt

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Ever feel like you're on a hamster wheel, the pressure to read faster and faster, comment, plus and crank through as much material as you can in the current 30 minute window you have before you right now? Yowza. It's easy to forget that we don't have to experience life that way. It's a choice. 

Here's +CJ Liu (my wife), interviewing Daoist practitioner Robert Rosenbaum on the subjective nature of time. I pulled two things from watching this one. 

1) As Bob notes, "things take as long as they take, but we try to cram them into fixed blocks of time."  So, so true. And it's the cause of lots and lots of stress. I'm racing to pick up the kids from school and hit a traffic jam. Maybe I get a little more aggressive in my driving behavior as a result, or just get agitated. But that's not going to change how long it will take me to get to their school, at least not by more than a minute or two. Relaxing into that does require a real shift, and I'm not recommending we go off the grid of responsibility to others, but making that kind of shift, when I've done it, makes me a lot happier. 

2) Bob talks about a neurological phenomenon called "retroactive interference" - which is essentially about experiences losing some of their impact when they are surrounded by too many other experiences. Quick example: you're on vacation and you go see a movie and your really love it. Then later that same night, you watch a movie in your hotel room. When I do that, I've noticed that the first movie doesn't stick in my memory as vividly. Taking the time to fully steep can lead to a fuller experience of our experience. 

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+CJ Liu It is hard to do, a total paradigm shift. A hamster drinking tea slowly, appreciating, among thousands of hamsters running in their wheels and listening to an audiobook How to drink tea mindfully :)
P.s. Your website is a wonderful nonprofit endeavour. I also have such an endeavour (a website I believe should exist) and I know, to an extent, what it takes :)
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I'm a technologist with a background in business and social change. I write about the impact of technology on business and society.
  • The Vital Edge
    Publisher and Writer, 2013 - present
    Disruptively good business.
  • Alchemy of Change
    Writer, 2010 - 2012
    Executive Director, 2001 - 2010
  • Microsoft
    Product Unit Manager, 1991 - 2001
  • US China Business Council
    1985 - 1989
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Beijing - Tokyo - Philadelphia - Washington, DC - Salt Lake City
Painting a future where business and technology serve our highest aspirations as a species.
I'm a writer with a background in technology, business and social change. 

Most of my writing today is at The Vital Edge. My focus there is on organizations that use technology to fulfill missions that matter to society and the planet. 

Follow me on Google+ for posts about:
  • Social enterprise and mission-driven business
  • Artificial intelligence and the future of technology
  • Social media and networks  
  • Social change
  • The human soul
When changes happen on Google+, I tend to offer deep-dive analysis :

I started and moderate the "Good Business" Community on Google+, which is dedicated to the proposition that business can be a force for good in the world. 

You can follow me on Twitter at @gideonro

My Bio:

For nine years, I ran Groundwire, a mission-driven technology consulting group, dedicated to building a more sustainable world. Groundwire specialized in CRM, web and social media communications all aimed at helping organizations strengthen their ability to engage people. I am also a proud board member of YES! Magazine

Prior to that, I spent ten years at Microsoft in various marketing, product development and management positions. While there, I developed CarPoint, one of the world's first large-scale e-commerce websites and marketed the company's consumer multimedia titles. 

I was raised in Utah, lived and worked in Japan and China for several years, and now lives in Seattle with my wife, CJ, and two boys.

Here's the full story.

#socialenterprise, #mission, #socialchange, #networks

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I'm the best on my block at not bragging.
  • Wharton School
    MBA, 1989 - 1991
  • Lewis and Clark College
    International Relations
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