If you want to see why all of this is becoming even more important today, read his book, where he makes a compelling link between truth and the coming transparency of the semantic web and semantic search in particular.
For nine years, I ran Groundwire, a mission-driven technology consulting group, dedicated to building a more sustainable world. Groundwire specialized in CRM, web and social media communications all aimed at helping organizations strengthen their ability to engage people. I am also a proud board member of YES! Magazine.
Prior to that, I spent ten years at Microsoft in various marketing, product development and management positions. While there, I developed CarPoint, one of the world's first large-scale e-commerce websites and marketed the company's consumer multimedia titles.
I was raised in Utah, lived and worked in Japan and China for several years, and now lives in Seattle with my wife, CJ, and two boys.