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Gideon Rosenblatt
Works at The Vital Edge
Attended Wharton School
Lives in Seattle
40,640 followers|4,976,815 views


Purpose Drives Profits And Confidence

According to the latest study from Deloitte, 82% of respondents who work for an organization with a strong sense of purpose, say that they are confident that their organization will grow this year, compared to 48% of those who did not have a strong sense of purpose. 

Click the image to see the full findings, or better yet, click through to the full infographic and article on +Forbes:

Thanks to the folks at +B Corporation for flagging this.

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Telegraphing "Time to Read" on Your Content

+Visnja Zeljeznjak has been talking to me about the importance of including a "time to read" metric in online content. This article talks about why it might make sense to implement on your site. 

I'm currently looking at the best way to implement this on my WordPress site. There are a number of plugins and I'm just trying to assess which might work best. 
Telling your potential audience how long it'll take to read your content might encourage readership. How to create estimated reading times.
How much time does the average adult in the United States spend with digital media every day? According to an August 2013 estimate by eMarketer: 5 hours and 16 minutes. Calculated another way, that’s 316 minutes per day. How many of those 316 minutes do they spend reading your content? Estimated Online Reading Time Basic website analytics […]
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I still prefer likely content value over any other metric. I can judge that from the first sentence or three. If a thing is too long for immediate reading and deserves more time, I flag it for later attention.
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Gideon Rosenblatt

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In anticipation of the upcoming Spiderman movie...

Beautiful and so, so cool. 

HT: +Todd Linnertz 
A scanning electron microscope image of spider silk glands making a thread.

Credit: Dennis Kunkel Microscopy.

HT: +Reese Jones 
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My pleasure +Gideon Rosenblatt 
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Amazon's new Dash is set to eat the remainder of all real-world retail. OK. I'm joking...well, sort of.

This little tool looks seductively simple to use. It will allow you to scan a barcode or simply speak to record and add items to your Amazon Shopping List.

Note how the the video doesn't show people doing competitive shopping in real-world stores, but you just know that people will be using it a lot for that. 

Revenue for amazon, the world’s leading digital retailer, and 13th largest us overall retailer, surged 34.6%,20 with prices on average 14% lower than in-store prices. 

Do you think Amazon is going to far in terms of predatory behavior with this new service or is just the nature of competition? 

#Amazon   #retail  
Amazon’s Dash WiFi ‘Shopping Wand’ is Death Blow to Zombie Retail [Video]

Going to the grocery store is one of my least favorite things to do. This Dash shopping wand from Amazon that links up with the Amazon Fresh service looks like it's for me.

 It's interesting to think about how Dash may be used outside the home too, as this article speculates. Will you take it with you in case you come across something you like at a store? Will we start to see stores banning "shopping wands" on their property altogether? Or, is there a way for retailers to compete in a smarter way?
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Googles can search by taken images, not only barcodes... guess it's quite the same geometry comparison like face-detection uses.
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Lower cost robotics are on their way, thanks to new approaches to manipulation now emerging with inexpensive robotic hands and limbs. Service robotics will lead the way.

#robotics #automation
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+Otto Hunt If you mean 360° when you say just a little, you are right but they need strength and speed which. I'll admit the drive train is not my area of expertise but I know fast motors with gear trains, usually planetary I think. 
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The Shared Interest Graph

Much of what we do here on Google+ is share interests with one another. We do it through communities. We do it through circling people with similar passions. We do it through commenting and learning together. 

I wrote this article last June to provide people with an overview of what the interest graph is, how it's being used by companies like Google, Facebook and Amazon, and explore this notion of a "shared interest graph" - which is essentially the intersection between our social graph and our interest graph. I figured that enough time has gone by that it's probably worth sharing it again. 

#interestgraph   #sharedinterestgraph  
The Interest Graph is software for connecting us to our interests. Today, it makes us better shoppers. Tomorrow, it could change the nature of work. #facebook #google+ #interestgraph
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+Richard Harlos yes i second you on the disable algo feature - smart idea
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Here's some interesting thoughts from Eric Ries on organizational learning and innovation. 

If you're not familiar with Reis, I highly recommend his book Lean Startup).  Here is a brief summary of it that I did here in July 2012:

Over this last year or so, I've had the pleasure of tracing back the trail on learning organizations from Reis to Peter Senge and back to the person he credits, Arie de Geus. These people are giants on this topic area. 

Thanks +Steve Wright and +Jim Hays for flagging this interview. 
Great interview with Eric Reis (author Lean Startup) on disruption and entrepreneurship.  +Gideon Rosenblatt 
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+Marshall Kirkpatrick - this is the summary I mentioned.
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Which smile is genuine, and which is social?

"Whenever we smile, there are 2 potential muscles we activate. The first one is the zygomaticus major and it controls the corners of your mouth. Whenever this muscle only is activated, it’s not actually a genuine smile. Scientists call this also the “social” smile. The second muscle, known to show sincerity is the obicularis occuli and it encircles our eye socket."

Here's a great piece on the science of smiling:

Turns out, smiling is good for you. But I guess most of us already knew that. 


HT +Jeffrey J Davis 
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Seventy percent of workers are not engaged in their work

Yikes. I've seen these number before, but every time I see them, I am astounded.  Gallup breaks the numbers out as follows: 


Engaged (30% of the U.S. population): Deeply committed to the success of their organization and emotionally connected to its mission and goals. Routinely willing to put forth discretionary effort.

Disengaged (52% of the U.S. population): Less emotionally connected to their work and less compelled to put forth extra effort. They show up for work but generally do only the minimum required.

Actively Disengaged (18% of the U.S. population): Actively against what the organization, and their boss, is trying to get done.

Here's a good piece by Mark Crowley at +Fast Company, where he interviews Jim Harter, Gallup’s chief scientist of workplace management and well-being on the implications of these findings:

Measuring engagement is a critical first step, as Mark notes in his article, and which is why I find this new engagement tracking service called TinyPulse somewhat interesting. It regularly polls and aggregates data on employee sentiments. I tried implementing something like this from scratch years ago in my organization using a Salesforce database. The key is keeping the survey short, simple and easy to fill out consistently and over time.

Mark also notes the critical importance of having a good boss. At the Wisdom 2.0 conference a few months back, I heard +Melissa Daimler, Head of Org Effectiveness & Learning at Twitter, say:
"Most people don't leave companies; they leave managers."

I know, right? 

Much of my personal focus over the last decade was around engagement of people outside the organization, but as the above figures clearly show, it all starts with engaging people on the inside. If we don't get that right, there's no base on which to build. 

"Third-Order Engagement":

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My simple takeaway is that anyone who wants to be in charge is disqualified. The sociopathy is rooted in power so keeping sociopaths away from it is paramount. It's often said as a a joke but like many jokes, it has a kernel of truth. 

That takes me back to something I said earlier, based on Pink's threefold model: the power to say "no." If power doesn't work, if we can't be compelled or coerced, it levels the field a bit. This could probably be an argument for universal basic income, since giving people to the power to say no to exploitive options is one of the key wins of that idea. 

My hunch, +Richard Harlos, is that any solutions that arise will not come from the academics or credentialed ranks. We can't expect today's problems with yesterday's thinking, or to mangle Einstein, we can't expect the same thinking that created the problem to help us solve it. 
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Bridging Online and Real-World Engagement

Back when I used to run a mission-driven engagement consulting shop, I developed a framework to help our clients more effectively engage their constituents. Our clients were mostly nonprofit organizations, though I now see that the model could be useful for a much broader range of mission-driven business and social enterprises. 

One of the key goals for this framework was to bridge technology assisted, online communications aimed at increasing reach with the more personal and face-to-face kinds of engagement that most often result in real world impact. 

For this reason, this framework isn't based on transactional thinking. It comes more out of a community organizing model, where the upper levels are more about developing people and their ownership and leadership of the mission. My work on this model helped me eventually to see the importance of pushing power, pushing value creation and many other critical organizational functions outside the traditional boundaries of the organization. 

This is the first time I've shared this work publicly since setting aside that work on engagement consulting several years ago. I've intentionally not modified the core ideas from the original model, as I fear that digging back into this again might become a very large project. I share it here, in the hopes that it will be of use to people thinking about engagement and the connection to real-world impact. 

#engagement   #mission   #socialenterprise  
The Engagement Pyramid is a framework for building relationships and engagement for mission-driven organizations. #engagement #mission
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+Christian Caldwell, I think you would really like Pink's work. It's an easy read and very useful. There's also an RSA animated version of his talk on this if you look on YouTube. 

As to the questions of "how" and "to what end", one of the things we did in my own organization as part of our own engagement pyramid was couple it with a "theory of change" that really helped us hone in on the why of what we were doing, which was coupled with logic models to help us then map out the how. This was some of the hardest work that I ever did as the head of that organization, but it was very, very rewarding and important. There's a link to a summary of our theory of change in this pyramid article if you're interested in seeing an example. 
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I'm a technologist with a background in business and social change. I write about the impact of technology on business and society.
  • The Vital Edge
    Publisher and Writer, 2013 - present
    Disruptively good business.
  • Alchemy of Change
    Writer, 2010 - 2012
    Executive Director, 2001 - 2010
  • Microsoft
    Product Unit Manager, 1991 - 2001
  • US China Business Council
    1985 - 1989
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Beijing - Tokyo - Philadelphia - Washington, DC - Salt Lake City
Painting a future where business and technology serve our highest aspirations as a species.
I'm a writer with a background in technology, business and social change. 

Most of my writing today is at The Vital Edge. My focus there is on organizations that use technology to fulfill missions that matter to society and the planet. 

Follow me on Google+ for posts about:
  • Social enterprise and mission-driven business
  • Artificial intelligence and the future of technology
  • Social media and networks  
  • Social change
  • The human soul
When changes happen on Google+, I tend to offer deep-dive analysis :

I started and moderate the "Good Business" Community on Google+, which is dedicated to the proposition that business can be a force for good in the world. 

You can follow me on Twitter at @gideonro

My Bio:

For nine years, I ran Groundwire, a mission-driven technology consulting group, dedicated to building a more sustainable world. Groundwire specialized in CRM, web and social media communications all aimed at helping organizations strengthen their ability to engage people. I am also a proud board member of YES! Magazine

Prior to that, I spent ten years at Microsoft in various marketing, product development and management positions. While there, I developed CarPoint, one of the world's first large-scale e-commerce websites and marketed the company's consumer multimedia titles. 

I was raised in Utah, lived and worked in Japan and China for several years, and now lives in Seattle with my wife, CJ, and two boys.

Here's the full story.

#socialenterprise, #mission, #socialchange, #networks

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I'm the best on my block at not bragging.
  • Wharton School
    MBA, 1989 - 1991
  • Lewis and Clark College
    International Relations
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