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Gianluigi Zarantonello
Works at OVS Spa e Gruppo Coin Spa
Attended Università di Padova
Lives in Padova
1,482 followers|211,950 views
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Gianluigi Zarantonello

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Insegnamenti di #multichannel #communication dal padiglione del #Giappone in #ExpoMilano2015
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Qualche insegnamento per comunicare con l'uso della tecnologia dal padiglione del Giappone in Expo Milano 2015

Avvertenza preliminare e doverosa se non siete ancora stati in Expo Milano 2015 e volete rimanere con il gusto della sorpresa non leggete ancora questo post e sappiate solo che il padiglione giapponese fa parte di quelli da vedere.
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Avvertenza preliminare e doverosa se non siete ancora stati in Expo Milano 2015 e volete rimanere con il gusto della sorpresa non leggete ancora questo post e sappiate solo che il padiglione giappo...
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Gianluigi Zarantonello

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This year, back-to-school season kicks off earlier than ever. Our new data uncovers the trends: https://goo.gl/pl11Ga
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In new I-want-to-know, I-want-to-go, I-want-to-do, I-want-to-buy moments, consumer decisions are made and preferences are shaped.
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When we decide what movie to see on the big screen, we turn to small screens. New stats show how people search in micro-moments before they go to the movies: https://goo.gl/HZielr
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Gianluigi Zarantonello

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Ottima lettura, tanto più che siamo nel pieno del weekend. #management   #worklifebalance   #weekend  
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Prendiamoci una pausa. Da chi spedisce le mail a mezzanotte, è costantemente connesso, deve "dimostrare" e "controllare" e ha perso creatività e curiosità.
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L'album che Google ha creato automaticamente per il mio weekend... #expomilano2015   #milano  
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"It's not an attention problem, it's an 8-second filter" http://www.fastcoexist.com/3045317/what-is-generation-z-and-what-does-it-want #generationZ   #marketing   #trends  
And you thought you had just figured out millennials. It's time to start wringing your hands about the new generation that's about to enter the...
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#OVSTALKS intervista Matthieu Mantanus, il giovane direttore dell’unica Orchestra in Jeans. Leggi l’intervista. bit.ly/Matthieu-Mantanus
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When we need information in #MicroMoments, some people want to talk to a real person: https://goo.gl/oL7TTz
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Gianluigi's Collections
People
Have him in circles
1,482 people
Marinella Pari's profile photo
Sophie Garcia's profile photo
Luca Buratti's profile photo
Girolamo Aloe's profile photo
Silvia Tufano's profile photo
Marina Nelson's profile photo
angelo di paolo's profile photo
Alessandro Nicoletti's profile photo
Elisa Mecca's profile photo
Work
Occupation
Digital Marketing Manager e Chief Digital Officer
Skills
Digital strategy, web marketing, e-commerce, mobile marketing, multichannel Retail.
Employment
  • OVS Spa e Gruppo Coin Spa
    Chief Digital Officer - Responsabile coordinamento web e digital technology, 2014 - present
    I report to CTO, and working close to marketing and sales I'm in charge of governance, development and innovation of technology focused on customers for the brands OVS, Coin, Coincasa, Upim, Excelsior Milano, Iana, Eat's, Blukids, Shaka Innovative Beauty. I help businesses transform traditional IT policies and business processes to accommodate digital sectors such as mobile technologies and applications and Web-based information management and marketing trends. Bridging the gap between IT and business, I keep up with the latest IT innovations in order to maintain a consistent digital strategy using all the data to contribute to the organization's ROI.
  • Gruppo Coin Spa
    Digital Marketing Manager, 2006 - 2014
    Head of Digital for the corporate marketing, in charge of all the digital activities for the brands Ovs, Coin, Coincasa, Upim, Excelsior Milano, Iana, Eat's, Blukids, Shaka Innovative Beauty. Reporting to the managing director, I develop the digital omnichannel strategy in cooperation with the marketing department of each firm and with the corporate ICT department.
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Currently
Padova
Story
Introduction
Mi interesso di Strategia dell'Ecosistema Digitale, di Marketing e Comunicazione sui nuovi media, di progetti su internet, di nuove tecnologie. Il mio ruolo si è evoluto nel tempo da Digital Marketing Manager a quello di Chief Digital Officer. Website: http://www.gianluigizarantonello.it/ Blog: http://internetmanagerblog.com My Project: http://gianluigizarantonello.tumblr.com My professional resume:http://www.gianluigizarantonello.it/digital_marketing_resume.html
Education
  • Università di Padova
    Scienze della Comunicazione, 1999 - 2004
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Gender
Male
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Networking