OVS Spa e Gruppo Coin Spa
Chief Digital Officer - Responsabile coordinamento web e digital technology, 2014 - present
I report to CTO, and working close to marketing and sales I'm in charge of governance, development and innovation of technology focused on customers for the brands OVS, Coin, Coincasa, Upim, Excelsior Milano, Iana, Eat's, Blukids, Shaka Innovative Beauty.
I help businesses transform traditional IT policies and business processes to accommodate digital sectors such as mobile technologies and applications and Web-based information management and marketing trends.
Bridging the gap between IT and business, I keep up with the latest IT innovations in order to maintain a consistent digital strategy using all the data to contribute to the organization's ROI.
Gruppo Coin Spa
Digital Marketing Manager, 2006 - 2014
Head of Digital for the corporate marketing, in charge of all the digital activities for the brands Ovs, Coin, Coincasa, Upim, Excelsior Milano, Iana, Eat's, Blukids, Shaka Innovative Beauty.
Reporting to the managing director, I develop the digital omnichannel strategy in cooperation with the marketing department of each firm and with the corporate ICT department.