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Gianluca Fiorelli
Works at Moz
Attended Università degli Studi di Pavia - Facoltà di Lettere Moderne (Spettacolo)
Lives in Valencia
17,493 followers|379,191 views
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Work
Occupation
SEO and Web Marketing Consultant
Employment
  • Moz
    Global Associate, 2012 - present
  • ILoveSEO.net
    Founder - SEO and Inbound Marketing Consultant, 2011 - present
  • ItaliaSEO.net
    Founder - SEO and Web Marketing Consultant, 2008 - present
  • Emagister
    Head of SEO, 2012 - 2013
    As external consultant.
  • Telepiù
    Content/Program Author, 1993 - 1994
  • DB Media
    A/V Executive Producer, 1994 - 1997
  • MultiThematiques Italia
    Head of Programming Movie Channels (CineClassics), 1997 - 2002
  • Digicast Spa
    Head of Programming Movie Channels (CineClassics), 2002 - 2003
  • Digicast Spa
    Head of the Web Dpt., 2003 - 2007
  • Abansys & Hostytec
    Web Marketing Director, 2008 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Valencia
Previously
Milano - Paris - Roma
Story
Tagline
SEO & Web Marketer founder of IloveSEO.net. Curious, mindful, listener, emphatic, creative, well rounded, respectful
Introduction
Come to life on this Earth just few months after men walked for the 1st time on the Moon.
Grown up in Milan (Italy) and with the dream of live a life of adventure being an archeologist.
Finally I ended up that to make my dream come true I would have need to know latin and greek more than myself, so I turn to television, field that meant 11 years of my professional life.
But life is strange, so for reasons would be too long to write here, since 2003 I'm dedicated to internet marketing. If you know italian you can check more about myself click on SEO to see what is my last venture. If you're italian, my this is my SEO site.
Education
  • Università degli Studi di Pavia - Facoltà di Lettere Moderne (Spettacolo)
    Lettere Moderne
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Gianluca Fiorelli

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Here below I list a couple of posts about Web Analytics, especially about topics that sometimes can be tricky for SEOs like me, who know Google Analytics but not at the same level of a specialist.

This is from +LunaMetrics: http://www.lunametrics.com/blog/2015/11/24/tracking-complex-interactions-in-iframes-embedded-server-side-google-analytics-iframes-pt-4/

And this from the +Optimize Smart blog: https://www.optimizesmart.com/beginners-guide-to-javascript-for-google-analytics
Learn how to track interactions with embedded iframes in Google Analytics. Part 4 in our comprehensive series on iframe tracking.
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Gianluca Fiorelli

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Very smart analysis of 25,000 (random) URLs by the guys of +URL Profiler, where 5 main factors are described as possible reasons for not having (yet) the "mobile friendly" label in Google Search:

http://urlprofiler.com/blog/mobile-friendly/
We bulk tested 25,000 different URLs on Google's mobile-friendly test, and identified all the things that can go wrong when it comes to mobile-friendliness.
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Wow, the title itself is kind of enticing. Thanks for sharing +Gianluca Fiorelli. Going to read it!
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"The world needs SEO to drive marketing forwards. We come from a mindset where we optimise everything.
We have never just provided rankings – we provide introductions between businesses and customers.
The big budgets are still in TV but the scattergun approach is becoming less and less effective."

Read all the rest of this great post +Stephen Kenwright published today here: http://www.roughagenda.com/seo/seo-is-the-only-thing-that-isnt-dead/
SEO Is The Only Thing That Isn't Dead. November 25, 2015; SEO. “SEO is dead!” – the rallying cry of people who know what good linkbait looks like. The word “SEO” is being dropped by more and more agencies and tool providers, but search engine optimisation isn't dropping from their attitudes.
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When it comes to International SEO, one of the trickiest and usually neglected of its facets is the International Local SEO, which is extremely important for all those multinational business companies that have also a physical presence in the countries they target.

This post on +Search Engine Land is pure gold, because in it +Myles Anderson presents the 50 Top International Citation Sites: http://searchengineland.com/local-resource-50-top-international-citation-sites-236526

#internationalseo
Doing SEO for a business in another country and not sure where to start when it comes to local citations? Luckily, columnist Myles Anderson has put together this great list of sites for you as a starting point.
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Gianluca Fiorelli

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Thank you +Aaron Bradley :-)
 
"RankBrain is a learning system"

So opines +Gianluca Fiorelli in this article on Google's RankBrain: what is is, how it works, and what it tells us about the future of search.

As one would expect from Gianluca, a much-better-than-average post on this difficult subject.

Big +1 for his plain talk and sensible advice here:

"How can we optimize for RankBrain?"

I'm sure you're asking this question.

My answer? This is a useless question, because RankBrain targets non-understandable queries and those using colloquialisms. Therefore, just as it's not very useful to create specific pages for every single long-tail keyword, it's even less useful to try targeting the queries RankBrain targets.

What we should do is insist on optimizing our content using semantic SEO practices, in order to help Google understand the context of our content and the meaning behind the concepts and entities we are writing about.

Amen.

#rankbrain #semanticsearch #google #machinelearning
RankBrain. We know it happened, but beyond that, the details of this Google algorithm update are largely a mystery. What is RankBrain, what does it do, and is it even possible to optimize for it? Join Gianluca Fiorelli as he outlines what we do know and ponders the possibilities of what we don't.
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If you have any sites using Joomla, there is a major security exploit you need to patch... and you have probably already been exploited if you haven't updated.
There is a major exploit on sites that are running the Joomla CMS and it appears that many sites have yet to be updated to prevent the vulnerability. The Joomla team just released a new Joomla version (3.4.5) to fix some serious security vulnerabilities. The most critical one is a remote and unauthenticated SQL injection …
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Gianluca Fiorelli

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Instead of blaming Google for the explosion of Featured Snippets, which it generates from literally scraping the Internet, why don't we stop a second and try to think on how to take advantage from having our site linked in that wonderfully outstanding position?

This post on +Marketing Land by +Ben Goodsell present some actionable ideas: http://marketingland.com/seo-featured-snippets-leads-big-gains-153248
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Very cool presentation.
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Starting from today, +State of Digital offers to businesses and agencies all over the world its "Academy" training service.

Experts in Digital Marketing like +Aleyda Solis, +Cindy Krum, +Barry Adams, +Samantha Noble, +Bas van den Beld, me and many others of the State of Digital team will help brands with tailor made trainings.

Learn more about it here: http://www.stateofdigital.com/academy/. 
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Earlier this month, +Distilled launched its Optimization Delivery Network, a sort of A/B tool for SEO.
In other words, it is a platform with which every search marketer can test its own SEO recommendation without fearing to commit disasters.

https://www.distilled.net/resources/announcing-our-optimization-delivery-network/ 
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nice enough idea
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AMP, Instant Article, Twitter Moments... there's a giant hype about News on Mobile... Which will win the battle?

http://searchengineland.com/google-says-amp-will-come-to-google-search-early-next-year-236999
Still in testing, AMP pages are set to see their public debut in Google search in early 2016.
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Great post -> AdWords Customer Match: How To Advertise To Your Email List + The Gray Area of Customer Match via +Dennis Doubovski #ppc  
Google recently announced the ability to target ads based upon email addresses. This new feature is called Customer Match and is an exciting development.
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Gianluca's Collections
Gianluca Fiorelli's +1's are the things they like, agree with, or want to recommend.
What is SEO and what it is not (a rant) - State of Digital
www.stateofdigital.com

It's time for a rant in defense of SEO. Too many people talk about what SEO is, without really knowing it. It is time to dot the I's and cro

Stopping SEOcentrism: What Lego Can Teach All Web Marketers
moz.com

In the past weeks I have been asked several times what my previews about SEO and marketing are for 2015. In this post, I'll use Lego as a sh

The Sometimes Forgotten Basics of Semantic Search | ISOOSI Blog
www.isoosi.com

Understanding semantic search, knowledge graphs and taxonomy can help you structure your site to perform better in search engines.

Is Adwords a ranking factor in Google Search? - State of Digital
www.stateofdigital.com

NO. Ok this is the short answer. Click to read the long one, explaining it with Patents and common sense.

Teach Google About Your Entities by Using Topical Hubs - Whiteboard Friday
moz.com

We don't need to create heaps of pages to target long-tail keywords. In today's Whiteboard Friday, Moz associate (and long-time community me

The AEDE tax: the stupidest Internet law ever - I Love SEO
www.iloveseo.net

Two days ago the Spanish Parliament approved the amendment draft to the Spanish Law of Intellectual Property. This amendment (anteproyecto d

Mozcon 2014 - Day 1 - I Love SEO
www.iloveseo.net

Good morning folks! For the first time today I’ll be experimenting with live-blogging, and I will do it from the Seattle Convention Center a

How to be an Independent Search Consultant
www.isoosi.com

You can still become an independent search consultant and be successful. It takes a lot of work, but there's one thing that's key. Find out

Whatsapp acquisition explained to marketers - State of Digital
www.stateofdigital.com

Facebook strategically needed to be there where its former (and future) audience was going, apart setting the base for a further expansion i

Google is... a Google Suggest divertissement - I Love SEO
www.iloveseo.net

Google, SEO, Guest Blogging, Link Building, Social Media, Content Marketing. Discover what Google Suggest tells us about what people think a

The Shape of Things to Come: Google in 2014
moz.com

How will Google evolve after the acquisition of Wavii, Behav.io, PostRank, Grapple, and machine learning and neural computing technologies?

Nel mondo delle Digital PR: come fare Blogger Outreach [guida] | Web In ...
www.webinfermento.it

Una guida all'implementazione di una corretta attività di Blogger Outreach finalizzata alle Digital Pr.

Antony Architectural Stone
plus.google.com

Antony Architectural Stone hasn't shared anything on this page with you.

The Future of Content: Upcoming Trends in 2014
moz.com

2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need

2013 Search Engine Ranking Factors Survey & Correlation Data - Moz
moz.com

Moz’s Search Engine Ranking Factors uses correlation and survey data from over 100 search engine professionals to investigate the factors as

How Has Web Marketing Changed in 2013? - Ask the Experts
www.internetsalesdrive.com

I wanted to find out by asking some of the leading experts what they have changed or discovered regarding there web marketing efforts in 201

8 Questions with Gianluca Fiorelli
www.happydogwebproductions.com

Mr. Gianluca Fiorelli is a web strategist rockstar providing international SEO services (in both Spanish and Italian) and inbound marketing.

Ottimo
Public - 7 months ago
reviewed 7 months ago
Pero que marranada es esta de utilizar el Photoshop, borrar "Adwords" del sello de Google y poner SEO en cutre Arial? ¿Porque quereis estafar así a la gente que no sabe que NO EXISTE una certificación SEO oficial de Google?
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