- MozGlobal Associate, 2012 - present
- ILoveSEO.netFounder - SEO and Inbound Marketing Consultant, 2011 - present
- ItaliaSEO.netFounder - SEO and Web Marketing Consultant, 2008 - present
- EmagisterHead of SEO, 2012 - 2013As external consultant.
- TelepiùContent/Program Author, 1993 - 1994
- DB MediaA/V Executive Producer, 1994 - 1997
- MultiThematiques ItaliaHead of Programming Movie Channels (CineClassics), 1997 - 2002
- Digicast SpaHead of Programming Movie Channels (CineClassics), 2002 - 2003
- Digicast SpaHead of the Web Dpt., 2003 - 2007
- Abansys & HostytecWeb Marketing Director, 2008 - 2010
Grown up in Milan (Italy) and with the dream of live a life of adventure being an archeologist.
Finally I ended up that to make my dream come true I would have need to know latin and greek more than myself, so I turn to television, field that meant 11 years of my professional life.
But life is strange, so for reasons would be too long to write here, since 2003 I'm dedicated to internet marketing. If you know italian you can check more about myself click on SEO to see what is my last venture. If you're italian, my this is my SEO site.
- Università degli Studi di Pavia - Facoltà di Lettere Moderne (Spettacolo)Lettere Moderne
This is from : http://www.lunametrics.com/blog/2015/11/24/tracking-complex-interactions-in-iframes-embedded-server-side-google-analytics-iframes-pt-4/
We have never just provided rankings – we provide introductions between businesses and customers.
The big budgets are still in TV but the scattergun approach is becoming less and less effective."
Read all the rest of this great post published today here: http://www.roughagenda.com/seo/seo-is-the-only-thing-that-isnt-dead/
This post on is pure gold, because in it presents the 50 Top International Citation Sites: http://searchengineland.com/local-resource-50-top-international-citation-sites-236526
So opines in this article on Google's RankBrain: what is is, how it works, and what it tells us about the future of search.
As one would expect from Gianluca, a much-better-than-average post on this difficult subject.
Big +1 for his plain talk and sensible advice here:
"How can we optimize for RankBrain?"
I'm sure you're asking this question.
My answer? This is a useless question, because RankBrain targets non-understandable queries and those using colloquialisms. Therefore, just as it's not very useful to create specific pages for every single long-tail keyword, it's even less useful to try targeting the queries RankBrain targets.
What we should do is insist on optimizing our content using semantic SEO practices, in order to help Google understand the context of our content and the meaning behind the concepts and entities we are writing about.
#rankbrain #semanticsearch #google #machinelearning
This post on by present some actionable ideas: http://marketingland.com/seo-featured-snippets-leads-big-gains-153248
Experts in Digital Marketing like , , , , , me and many others of the State of Digital team will help brands with tailor made trainings.
Learn more about it here: http://www.stateofdigital.com/academy/.
In other words, it is a platform with which every search marketer can test its own SEO recommendation without fearing to commit disasters.
What is SEO and what it is not (a rant) - State of Digital
It's time for a rant in defense of SEO. Too many people talk about what SEO is, without really knowing it. It is time to dot the I's and cro
Stopping SEOcentrism: What Lego Can Teach All Web Marketers
In the past weeks I have been asked several times what my previews about SEO and marketing are for 2015. In this post, I'll use Lego as a sh
The Sometimes Forgotten Basics of Semantic Search | ISOOSI Blog
Understanding semantic search, knowledge graphs and taxonomy can help you structure your site to perform better in search engines.
Is Adwords a ranking factor in Google Search? - State of Digital
NO. Ok this is the short answer. Click to read the long one, explaining it with Patents and common sense.
Teach Google About Your Entities by Using Topical Hubs - Whiteboard Friday
We don't need to create heaps of pages to target long-tail keywords. In today's Whiteboard Friday, Moz associate (and long-time community me
The AEDE tax: the stupidest Internet law ever - I Love SEO
Two days ago the Spanish Parliament approved the amendment draft to the Spanish Law of Intellectual Property. This amendment (anteproyecto d
Whatsapp acquisition explained to marketers - State of Digital
Facebook strategically needed to be there where its former (and future) audience was going, apart setting the base for a further expansion i
Google is... a Google Suggest divertissement - I Love SEO
Google, SEO, Guest Blogging, Link Building, Social Media, Content Marketing. Discover what Google Suggest tells us about what people think a
Nel mondo delle Digital PR: come fare Blogger Outreach [guida] | Web In ...
Una guida all'implementazione di una corretta attività di Blogger Outreach finalizzata alle Digital Pr.
2013 Search Engine Ranking Factors Survey & Correlation Data - Moz
Moz’s Search Engine Ranking Factors uses correlation and survey data from over 100 search engine professionals to investigate the factors as
How Has Web Marketing Changed in 2013? - Ask the Experts
I wanted to find out by asking some of the leading experts what they have changed or discovered regarding there web marketing efforts in 201