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Gianluca Fiorelli
Works at Moz
Attended Università degli Studi di Pavia - Facoltà di Lettere Moderne (Spettacolo)
Lives in Valencia
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Gianluca Fiorelli

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Excited to talk keyword strategy and how it ensures brands are attracting the right audience during this event. Excellent lineup, too, including +Brian Dean +Gianluca Fiorelli +Aleyda Solis +Steve Rayson +Jon Henshaw and numerous others.
Digital Olympus is a free online digital marketing conference that takes place every 3 months. You will discover the best practices and timesaving tricks from 20+ digital marketing experts
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What The Hell Is Content? 

This might sound like an odd question – we all know what content is, right? #SEO Consultant +Gianluca Fiorelli explains his theory that too many marketers focus on content formats rather than the message they are trying to portray and the consequences that can have on the success of content marketing campaigns.

Meanwhile:

+David Amerland: "Quality content is created the moment you translate the passion you feel for your  business and your desire to be the best into content that simply resonates with your audience, helps them achieve something with it, in their lives and addresses their questions and needs". http://goo.gl/KVkeS6

+Gina Fiedel: "Content has to be reliable, have the ability to be substantiated or at the least, supported by experience. And then, of course, there is the most obvious difference that a content producer must be sensitive to the needs and concerns of their readership and customers and apply everything to some kind of gain for them". http://goo.gl/J0e0kC

Omi Sido: "When it comes to blogging, the content that you create has two goals: one is to bring more traffic to your website and the second one is to inform or entertain your audience". http://goo.gl/udXd8X

+Rand Fishkin: "It's got to create an emotional response. I want to feel awe. I want to feel surprise. I want to feel joy, anticipation, or admiration for that piece of content in order for it to be considered 10x". https://goo.gl/ZVZeM5

+Teodora Petkova: "Readers don’t need yet another list that has been created for the sake of meeting a target of 6 content pieces per month. They need substance, and it is you and your story that are the substance". http://goo.gl/fBQYRw

+Eric Enge: "You need to find a way to create pieces of content that are clearly differentiated from the other content that’s available in your market space". http://goo.gl/6frtLm

+Frank Gainsford: "Generating digital trust for your online content is not an easy task, as it is made up of a very large collection of many small tasks, some of which seem rather mundane and irrelevant AS TRUST SIGNALS.  These small things make up the bulk of the trust factors that search engines use when evaluating your online content". http://goo.gl/MqX53v 
 
Watch the video here: http://goo.gl/rpTBkj

#contentmarketing   #content   #blogging   #digitalmarketing  
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How does the concepts behind Schema and Entities fit together?  I put  a few thoughts together on the topic.
Schema.org is a joint effort between Google, Bing, Yahoo, and Yandex to help people create and promote schemas for structured data on the internet. From an implementation perspective, the Schema website provides a number of schemas on a range of topics and examples on how to use those on your web pages. So I thought …
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As a reminder... only 10 days left to the end of the Early Bird offer (225 € instead of 400 €)
 
Buy tickets now for The Inbounder Global Conference May 19th and 20th in Valencia, Spain 🇪🇸

Early bird tickets are available until March 31st, plus there is a special discount just for Moz fans!

http://mz.cm/1SZ9p7J

Discounts applied automatically at the link provided.
The most important Inbound Marketing event in Europe is going to be launched this year in Valencia. Save the date for The Inbounder Global Conference: May 19th & 20th. More than 20 international speakers, 16 hours of Inbound Marketing, Social & Content trends, SEO, Analytics, Marketing and Technology. Two days of learning, recycling and networking opportunities that goes far beyond a simple business card exchange. This is what The Inbounder stand...
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Here below I list a couple of posts about Web Analytics, especially about topics that sometimes can be tricky for SEOs like me, who know Google Analytics but not at the same level of a specialist.

This is from +LunaMetrics: http://www.lunametrics.com/blog/2015/11/24/tracking-complex-interactions-in-iframes-embedded-server-side-google-analytics-iframes-pt-4/

And this from the +Optimize Smart blog: https://www.optimizesmart.com/beginners-guide-to-javascript-for-google-analytics
Learn how to track interactions with embedded iframes in Google Analytics. Part 4 in our comprehensive series on iframe tracking.
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Very smart analysis of 25,000 (random) URLs by the guys of +URL Profiler, where 5 main factors are described as possible reasons for not having (yet) the "mobile friendly" label in Google Search:

http://urlprofiler.com/blog/mobile-friendly/
We bulk tested 25,000 different URLs on Google's mobile-friendly test, and identified all the things that can go wrong when it comes to mobile-friendliness.
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Wow, the title itself is kind of enticing. Thanks for sharing +Gianluca Fiorelli. Going to read it!
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Gianluca Fiorelli

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The Inbounder 2016 - The best Inbound Marketing Conference in Europe

One day you will wake up and all your dreams will be a reality.
The Powerhouse European SEO +Gianluca Fiorelli opened his eyes on Thursday (May 19,2016) morning and his dream of a conference where knowledge flows like a river opened doors for the first time.
Sleepless nights, cans of coffee and a sea of worries all came to an end.

The best ever European Digital Marketing Conference is a fact.

Organised by a man with a vision for legacy and entrepreneurship this conference surpassed all expectations.

Two days of intense learning with some of the best speakers from all over the world. You could see the wisdom flying in the air (unless of course those were hallucinations coming from the +SEMrush  drinks/girls. +Olga Andrienko, Kate Makulova, thank you very much for you never ending smile and light refreshments). You could sense that a lot of rankings will be skyrocketing from now on fueled by the knowledge shared by the digital marketing elite at this conference.

Some of the best presentations:

+Marcus Tandler – Welcome to Reality
+Fernando Maciá Domene – Customer journey analysis and search scenarios http://goo.gl/MjmIeK
+Gemma Muñoz – Evolve or Die (all evolution is born from disobedience)
+Will Critchlow – Emerging Trends in Web #Marketing
+Wil Reynolds – Go where the users are, building a holistic SERP strategy http://goo.gl/UkrUr7
+Bas van den Beld – How to create the right content at the right time to the right audience http://goo.gl/vTUfLe
+Kieran Flanagan – Lessons Learnt from Building a Growth Team
for Inbound Marketing http://goo.gl/5gTzV9
+Barbara Mackey – Onsite search: empathy in the fashion world http://goo.gl/2ZDZYs
+Valentina Falcinelli – Content Design. How to win the skimming test http://goo.gl/5gVggg
+Samantha Noble – Dominating the Paid Media Universe https://goo.gl/TcxXK6
+Lisa Myers – Go big or go home. Successful content marketing for SEO http://goo.gl/emcGYq
+Nathalie Nahai – Web Psychology: The science of online persuasion
+Aleyda Solis – Competitive #SEO Analysis: How to identify
opportunities and win your competitors.
+Gianluca Fiorelli – Deconstructing Google: practical insights of
its patents http://goo.gl/Yh31n6
+Rand Fishkin – Fight Back Against Back http://goo.gl/DTshml

Meanwhile, let’s not forget the crowd. I saw people like +Dawn Anderson, +Arnout Hellemans, Eddie Gonzales, +Mark Scully – to name but a few – wandering around. Each one of those people could have been on the stage. Each of those people should probably be on the stage next year.

We all had an amazing time. We all gained so much knowledge and insights straight from the source. If you ever wanted to be somewhere close to the people currently shaping the digital fashion in the world this was your best chance.
I hope you managed to talk to them. I hope you managed to have a selfie with them. And most of all I hope you managed to scribble all the tips they gave you.

Do we want more? Well, we are all human beings, and on top of that, we are marketers. Let’s push Gianluca for 3 days (Huston/+Arnout Hellemans we have a problem – there is not enough beer in town). Let’s add the rest of the digital marketing elite like +David Amerland, +Mark Traphagen and +Eric Enge to the mix. Let’s have +Google in the face of +Gary Illyes or +John Mueller  answer some of our questions (of course, I am talking about Q&A sessions).
Let’s extend the legacy of this wonderful idea.

Hasta la vista amigos! I know you all had a good time and you all coming back next year.

See you soon.
One day you are going to wake up and all your dreams will be a reality. The Powerhouse European SEO Gianluca Fiorelli opened his eyes on Thursday (May 19,2016) morning and his dream of a conference where knowledge flows like a river opened doors for the first time. Sleepless nights, cans of coffee
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Keyword Explorer is Almost Ready...

I made a short album of screenshots on Facebook in case you're curious about what we'll be launching soon:  https://www.facebook.com/media/set/?set=a.1206297406101849.1073741825.157880067610260

After a year of work, I'm pretty excited about this product :-)
Keyword Explorer is Just a Couple Weeks Away. By Rand Fishkin · Updated 14 minutes ago. For the past year, I've been working with a small team of engineers and designers to build a new keyword research tool for Moz. It's almost ready, and I just couldn't wait to share some screenshots.
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Looks exciting (only if you're an SEO ;-)
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What +Moz says :-).

And don't think it's a conference only for the Spanish public.
All the contrary!!!

Attendees are coming from all over the world:

🇧🇪 🇨🇦 🇨🇿 🇩🇰 🇫🇮 🇫🇷 🇩🇪 🇭🇳 🇮🇪 🇮🇹 🇱🇹 🇲🇽 🇳🇱 🇵🇱 🇵🇹 🇷🇺 🇪🇸 🇹🇭 🇬🇧 🇺🇸

There will be simultaneous translation to and from English.

Amongst the speakers:

+Aleyda Solis, +Rand Fishkin, +Jennifer Lopez, +Will Critchlow, +Wil Reynolds, +Nathalie Nahai, +Richard Millington, +Fernando Maciá Domene, +Gemma Muñoz, +Ricardo Tayar, +Paolo Zanzottera, +Valentina Falcinelli, +Joanna Lord, +Joantxo Llantada, +Clara Ávila Cantos, +Kieran Flanagan, +Lisa Myers, +Bas van den Beld and me.

Early bird ends TODAY!
 
Today is your last chance to buy Early Bird tickets for The Inbounder Global Conference, May 19th & 20th in Valencia, Spain🇪🇸

Get your tickets now: http://mz.cm/1SZ9p7J

Special discount just for Moz fans applied automatically at the link provided.
The most important Inbound Marketing event in Europe is going to be launched this year in Valencia. Save the date for The Inbounder Global Conference: May 19th & 20th. More than 20 international speakers, 16 hours of Inbound Marketing, Social & Content trends, SEO, Analytics, Marketing and Technology. Two days of learning, recycling and networking opportunities that goes far beyond a simple business card exchange. This is what The Inbounder stand...
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Transmisión en Vivo
Streaming Costa Rica 
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Gianluca Fiorelli

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Buy tickets now for The Inbounder Global Conference May 19th and 20th in Valencia, Spain 🇪🇸

Early bird tickets are available until March 31st, plus there is a special discount just for Moz fans!

http://mz.cm/1SZ9p7J

Discounts applied automatically at the link provided.
The most important Inbound Marketing event in Europe is going to be launched this year in Valencia. Save the date for The Inbounder Global Conference: May 19th & 20th. More than 20 international speakers, 16 hours of Inbound Marketing, Social & Content trends, SEO, Analytics, Marketing and Technology. Two days of learning, recycling and networking opportunities that goes far beyond a simple business card exchange. This is what The Inbounder stand...
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Great and Big shows, you are the best
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Instead of blaming Google for the explosion of Featured Snippets, which it generates from literally scraping the Internet, why don't we stop a second and try to think on how to take advantage from having our site linked in that wonderfully outstanding position?

This post on +Marketing Land by +Ben Goodsell present some actionable ideas: http://marketingland.com/seo-featured-snippets-leads-big-gains-153248
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Very cool presentation.
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Gianluca's Collections
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Work
Occupation
SEO and Web Marketing Consultant
Employment
  • Moz
    Global Associate, 2012 - present
  • ILoveSEO.net
    Founder - SEO and Inbound Marketing Consultant, 2011 - present
  • ItaliaSEO.net
    Founder - SEO and Web Marketing Consultant, 2008 - present
  • Emagister
    Head of SEO, 2012 - 2013
    As external consultant.
  • Telepiù
    Content/Program Author, 1993 - 1994
  • DB Media
    A/V Executive Producer, 1994 - 1997
  • MultiThematiques Italia
    Head of Programming Movie Channels (CineClassics), 1997 - 2002
  • Digicast Spa
    Head of Programming Movie Channels (CineClassics), 2002 - 2003
  • Digicast Spa
    Head of the Web Dpt., 2003 - 2007
  • Abansys & Hostytec
    Web Marketing Director, 2008 - 2010
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Valencia
Previously
Milano - Paris - Roma
Story
Tagline
SEO & Web Marketer founder of IloveSEO.net. Curious, mindful, listener, emphatic, creative, well rounded, respectful
Introduction
Come to life on this Earth just few months after men walked for the 1st time on the Moon.
Grown up in Milan (Italy) and with the dream of live a life of adventure being an archeologist.
Finally I ended up that to make my dream come true I would have need to know latin and greek more than myself, so I turn to television, field that meant 11 years of my professional life.
But life is strange, so for reasons would be too long to write here, since 2003 I'm dedicated to internet marketing. If you know italian you can check more about myself click on SEO to see what is my last venture. If you're italian, my this is my SEO site.
Education
  • Università degli Studi di Pavia - Facoltà di Lettere Moderne (Spettacolo)
    Lettere Moderne
Basic Information
Gender
Male
Looking for
Friends, Networking
Relationship
Married
Other names
gfiorelli1
Gianluca Fiorelli's +1's are the things they like, agree with, or want to recommend.
What is SEO and what it is not (a rant) - State of Digital
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It's time for a rant in defense of SEO. Too many people talk about what SEO is, without really knowing it. It is time to dot the I's and cro

Stopping SEOcentrism: What Lego Can Teach All Web Marketers
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In the past weeks I have been asked several times what my previews about SEO and marketing are for 2015. In this post, I'll use Lego as a sh

The Sometimes Forgotten Basics of Semantic Search | ISOOSI Blog
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Understanding semantic search, knowledge graphs and taxonomy can help you structure your site to perform better in search engines.

Is Adwords a ranking factor in Google Search? - State of Digital
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NO. Ok this is the short answer. Click to read the long one, explaining it with Patents and common sense.

Teach Google About Your Entities by Using Topical Hubs - Whiteboard Friday
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We don't need to create heaps of pages to target long-tail keywords. In today's Whiteboard Friday, Moz associate (and long-time community me

The AEDE tax: the stupidest Internet law ever - I Love SEO
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Two days ago the Spanish Parliament approved the amendment draft to the Spanish Law of Intellectual Property. This amendment (anteproyecto d

Mozcon 2014 - Day 1 - I Love SEO
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Good morning folks! For the first time today I’ll be experimenting with live-blogging, and I will do it from the Seattle Convention Center a

How to be an Independent Search Consultant
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You can still become an independent search consultant and be successful. It takes a lot of work, but there's one thing that's key. Find out

Whatsapp acquisition explained to marketers - State of Digital
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Facebook strategically needed to be there where its former (and future) audience was going, apart setting the base for a further expansion i

Google is... a Google Suggest divertissement - I Love SEO
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Google, SEO, Guest Blogging, Link Building, Social Media, Content Marketing. Discover what Google Suggest tells us about what people think a

The Shape of Things to Come: Google in 2014
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How will Google evolve after the acquisition of Wavii, Behav.io, PostRank, Grapple, and machine learning and neural computing technologies?

Nel mondo delle Digital PR: come fare Blogger Outreach [guida] | Web In ...
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Una guida all'implementazione di una corretta attività di Blogger Outreach finalizzata alle Digital Pr.

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The Future of Content: Upcoming Trends in 2014
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2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need

2013 Search Engine Ranking Factors Survey & Correlation Data - Moz
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Moz’s Search Engine Ranking Factors uses correlation and survey data from over 100 search engine professionals to investigate the factors as

How Has Web Marketing Changed in 2013? - Ask the Experts
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I wanted to find out by asking some of the leading experts what they have changed or discovered regarding there web marketing efforts in 201

8 Questions with Gianluca Fiorelli
www.happydogwebproductions.com

Mr. Gianluca Fiorelli is a web strategist rockstar providing international SEO services (in both Spanish and Italian) and inbound marketing.

Pero que marranada es esta de utilizar el Photoshop, borrar "Adwords" del sello de Google y poner SEO en cutre Arial? ¿Porque quereis estafar así a la gente que no sabe que NO EXISTE una certificación SEO oficial de Google?
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