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Gianluca Fiorelli
SEO & Web Marketer founder of Curious, mindful, listener, emphatic, creative, well rounded, respectful
SEO & Web Marketer founder of Curious, mindful, listener, emphatic, creative, well rounded, respectful


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El 7 de Junio se viene Google PR #4 sobre #SEOInternacional
Será un episodio de lujo con +Aleyda Solis, +Gianluca Fiorelli e invitados entrevistando al Googler +Juan Felipe Rincón acerca de SEO Internacional y todos los aspectos que siempre quisiste preguntarle directamente a Google, eso si, en español claro :)


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Google may replace low quality site pages that rank highly for a query with High quality site pages and highly ranked substitute synonym queries in their place. A different look at how the Google Panda update functioned.
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¡He sobrevivido 0m 16s y tengo un total de 75 puntos en! ¿Puedes superarlo? Ven a jugar
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Este Jueves 27 de octubre tendrá lugar el PRIMER GOOGLE P&R (Preguntas y Respuestas) en español con +Aleyda Solis +Gianluca Fiorelli +Fernando Maciá Domene y +JuanFelipeRincón-G de Google.

El tema es Búsqueda en Google y Datos Estructurados

Ahora es tu oportunidad, pásanos tus preguntas en los comentarios y las incluiremos en el hangout

2pm Miami
3pm Santiago de Chile
7pm London
20.00 Madrid
21.00 Kiev
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Excited to talk keyword strategy and how it ensures brands are attracting the right audience during this event. Excellent lineup, too, including +Brian Dean +Gianluca Fiorelli +Aleyda Solis +Steve Rayson +Jon Henshaw and numerous others.
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The Inbounder 2016 - The best Inbound Marketing Conference in Europe

One day you will wake up and all your dreams will be a reality.
The Powerhouse European SEO +Gianluca Fiorelli opened his eyes on Thursday (May 19,2016) morning and his dream of a conference where knowledge flows like a river opened doors for the first time.
Sleepless nights, cans of coffee and a sea of worries all came to an end.

The best ever European Digital Marketing Conference is a fact.

Organised by a man with a vision for legacy and entrepreneurship this conference surpassed all expectations.

Two days of intense learning with some of the best speakers from all over the world. You could see the wisdom flying in the air (unless of course those were hallucinations coming from the +SEMrush  drinks/girls. +Olga Andrienko, Kate Makulova, thank you very much for you never ending smile and light refreshments). You could sense that a lot of rankings will be skyrocketing from now on fueled by the knowledge shared by the digital marketing elite at this conference.

Some of the best presentations:

+Marcus Tandler – Welcome to Reality
+Fernando Maciá Domene – Customer journey analysis and search scenarios
+Gemma Muñoz – Evolve or Die (all evolution is born from disobedience)
+Will Critchlow – Emerging Trends in Web #Marketing
+Wil Reynolds – Go where the users are, building a holistic SERP strategy
+Bas van den Beld – How to create the right content at the right time to the right audience
+Kieran Flanagan – Lessons Learnt from Building a Growth Team
for Inbound Marketing
+Barbara Mackey – Onsite search: empathy in the fashion world
+Valentina Falcinelli – Content Design. How to win the skimming test
+Samantha Noble – Dominating the Paid Media Universe
+Lisa Myers – Go big or go home. Successful content marketing for SEO
+Nathalie Nahai – Web Psychology: The science of online persuasion
+Aleyda Solis – Competitive #SEO Analysis: How to identify
opportunities and win your competitors.
+Gianluca Fiorelli – Deconstructing Google: practical insights of
its patents
+Rand Fishkin – Fight Back Against Back

Meanwhile, let’s not forget the crowd. I saw people like +Dawn Anderson, +Arnout Hellemans, Eddie Gonzales, +Mark Scully – to name but a few – wandering around. Each one of those people could have been on the stage. Each of those people should probably be on the stage next year.

We all had an amazing time. We all gained so much knowledge and insights straight from the source. If you ever wanted to be somewhere close to the people currently shaping the digital fashion in the world this was your best chance.
I hope you managed to talk to them. I hope you managed to have a selfie with them. And most of all I hope you managed to scribble all the tips they gave you.

Do we want more? Well, we are all human beings, and on top of that, we are marketers. Let’s push Gianluca for 3 days (Huston/+Arnout Hellemans we have a problem – there is not enough beer in town). Let’s add the rest of the digital marketing elite like +David Amerland, +Mark Traphagen and +Eric Enge to the mix. Let’s have +Google in the face of +Gary Illyes or +John Mueller  answer some of our questions (of course, I am talking about Q&A sessions).
Let’s extend the legacy of this wonderful idea.

Hasta la vista amigos! I know you all had a good time and you all coming back next year.

See you soon.
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What The Hell Is Content? 

This might sound like an odd question – we all know what content is, right? #SEO Consultant +Gianluca Fiorelli explains his theory that too many marketers focus on content formats rather than the message they are trying to portray and the consequences that can have on the success of content marketing campaigns.


+David Amerland: "Quality content is created the moment you translate the passion you feel for your  business and your desire to be the best into content that simply resonates with your audience, helps them achieve something with it, in their lives and addresses their questions and needs".

+Gina Fiedel: "Content has to be reliable, have the ability to be substantiated or at the least, supported by experience. And then, of course, there is the most obvious difference that a content producer must be sensitive to the needs and concerns of their readership and customers and apply everything to some kind of gain for them".

Omi Sido: "When it comes to blogging, the content that you create has two goals: one is to bring more traffic to your website and the second one is to inform or entertain your audience".

+Rand Fishkin: "It's got to create an emotional response. I want to feel awe. I want to feel surprise. I want to feel joy, anticipation, or admiration for that piece of content in order for it to be considered 10x".

+Teodora Petkova: "Readers don’t need yet another list that has been created for the sake of meeting a target of 6 content pieces per month. They need substance, and it is you and your story that are the substance".

+Eric Enge: "You need to find a way to create pieces of content that are clearly differentiated from the other content that’s available in your market space".

+Frank Gainsford: "Generating digital trust for your online content is not an easy task, as it is made up of a very large collection of many small tasks, some of which seem rather mundane and irrelevant AS TRUST SIGNALS.  These small things make up the bulk of the trust factors that search engines use when evaluating your online content". 
Watch the video here:

#contentmarketing   #content   #blogging   #digitalmarketing  
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