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Gianluca Campo
Works at Boraso.com
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Gianluca Campo

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App Indexing drives growth for Daily Mail / MailOnline, Cookpad, and Tabelog

Driving engagement with your app can be tough. The average app user has 36 apps installed, but ¾ are used less than daily and ¼ are never used at all. Luckily, Google is here to help with App Indexing, which helps you get your app discovered in Google Search, for free.

Cookpad, a Japanese recipe app, has increased mobile app active users by ~15%, while Tabelog, a Japanese restaurant reviews app, increased restaurant pageviews in their app by 9.6%. Daily Mail has gotten a 22.2% boost in Search impressions for their app users. To read these stories and others, visit https://goo.gl/alIjWB.

And, if you’re interested in getting your app indexed, visit https://goo.gl/yJktjV.
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Gianluca Campo

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If only we could visualize this image for few seconds before talking/typing ... 
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New Google Trends with Real Time Data + Datastore

Today the Google Trends team is making a bunch of pretty cool announcements!

1. You can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month: google.com/trends/

2. Starting today the Google Trends team will publish data sets on specific topics to their Github page: googletrends.github.io/data/

Read more at http://goo.gl/v4H0Wr
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Gianluca Campo

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Knowledge panels, live results e featured snippets.
 
I used Jokerman

... for this (cough) infographic (cough) because I think it's arguably more annoying than Comic Sans.

Thanks to +Jennifer Slegg, +Barry Schwartz and their source +Gary Illyes.

Google's Knowledge Graphs are Actually Called Knowledge Panels http://bit.ly/1Gxa2k8

Google Answer Boxes Officially Called Featured Snippets
http://bit.ly/1Gmx3GD

Google Really Calls Them Featured Snippets, Knowledge Cards & Live Results
http://bit.ly/1e12eec
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Google mi dà l'impressione di voler ammazzare la concorrenza a suon di TeraByte #io15
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Free unlimited photo backups in Google Photos
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non bastano i terabyte. A mio avviso.
Non mi convincerà questo a mettere le mie foto lì. Io le voglio su uno storage cloud, non su google+/photos
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Gianluca Campo

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Cercasi Web Designer ;)
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Product price ranges in the SERPs without AggregateOffer

That's the discovery +Martin Hepp discusses in this post, concluding that "we can now safely mark-up multiple products in a page and expect Rich Snippets for price information."

On an additional note, I find it interesting that the container for the multiple offers that Google has summarized is a SearchResultsPage.

Quick link to the query:  http://bit.ly/1LTXgN7
Quick link to the page's SDTT output:  http://bit.ly/1LTXljX

#richsnippets   #google   #schemaorg   #structureddata  
It has been a strong principle of Google to show Rich Snippets for Products only if there is exactly one single product on the page. For quite a while, we have predicted that Rich Snippets will bec...
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Italy Cookie Choices update to 2.2.0
Se proprio lo devi fare almeno fallo con lo strumento giusto ;-) (che detta così sembra una cosa porno :-))

Ci siamo, è uscita la versione 2.2.0 con tante novità e molti bugfix, di seguito un breve elenco:

- Supporto a vecchie versioni di WP (testato con una 3.5)
- Aggiunto box per gli script da non bloccare
- Supporto multilingua (WPML, Ceceppa, Polylang grazie al codice di +Daniele Scasciafratte quindi se non funziona è colpa sua :-) )
- CSS stile e classi personalizzabili :-) (così potete realizzarvi la grafica che volete se quella di default non vi piace ;-)) - Aggiunto il filtro icc_output_html sull'output solo per sviluppatori ;-)

E molto, molto altro ancora > https://github.com/ItalyCookieChoices/italy-cookie-choices#changelog

Aggiornate e ditemi se riscontrate problemi
Per qualunque segnalazione vi chiedo di farla qui https://github.com/ItalyCookieChoices/italy-cookie-choices/issues così possiamo tenere traccia di tutto

Per una nuova installazione essendo disponibile sul repo basta andare nel pannello admin e nella ricerca scrivere Italy Cookie Choices e quindi installare
Oppure scaricatelo da qui:
https://wordpress.org/plugins/italy-cookie-choices/

Però non finisce qui

Vuoi contribuire? No fiori ma opere di bene :)

Per facilitare il lavoro di chiunque voglia contribuire, per esempio facendo il porting su altre piattaforme (Joomla, Magento, Prestashop, puro PHP), esiste l'organizzazione Italy Cookie Choices su github che ci consente di poter tenere tutto insieme e creare dei team specifici per ogni piattaforma, se volete contribuire siete i benvenuti, le porte per chi vuole contribuire sono sempre aperte, ovviamente siamo tutti volontari :-)

Non sei programmatore ma vorresti contribuire lo stesso? Abbiamo bisogno di te, ecco alcune idee:

Traduzione in altre lingue (Ora c'è inglese, italiano e rumeno grazie a +Florin Lungu  )
Aiuto a scrivere la documentazione (molto c'è già ma molto manca ancora) https://github.com/ItalyCookieChoices/italy-cookie-choices/wiki
Traduzione della documentazione
Beta tester
ecc
Insomma, c'è posto per tutti :-)

Grazie mille per aver letto fino qui :-) e grazie per la tua sicura ricondivisione :-)

+Andrea Pernici +Andrea Cardinale 

#wordpress   #wordpressplugins   #cookielaw  
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Il tuo sito/blog installa cookie? Cosa devi fare. Infografica: http://www.garanteprivacy.it/cookie
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Google unveiled Project Jacquard - a conductive fabric that can communicate with digital devices

Wearables just got a lot more wearable. 

Google this morning unveiled Project Jacquard — a conductive fabric that can communicate with digital devices. 

The Jacquard yarn can be weaved into the fabric of clothing so that it becomes connected and touch-sensitive. A piece of Jacquard clothing might transmit data about the movements of the person wearing it to a smartphone, for example.

The first apparel company to use Jacquard will be Levi Strauss. http://tgcafe.it/1FSP2lG

Not sure what they'll do with the technology, but it's excited nonetheless.

And, as Mark Sullivan nicely summarized it in his post at +VentureBeat http://tgcafe.it/1RwQMF8:

"I also hope it’s secure. I’d hate for somebody to hack my pants."

Indeed.

_______________________________________________________________

More marketing news: http://tgcafe.it/your-marketing-news
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Enrico Altavilla originally shared:
 
Should Wikipedia/Wikimedia deserve a spam report?
A shady story of power and "link juice"

Grab some popcorn, I'll tell you a story...

In April 2015 Wikipedia Italia published a banner at the top of every page, asking Italian users to donate a percentage of their taxes to Wikimedia Foundation. This is nothing new or unusual. This banner is still online, as I write this post.

The banner has a link to a landing page:  http://landing.wikimedia.it/

Still, nothing strange or wrong with the page itself but at the bottom of this page there is a completely unrelated keyword-rich link that points to the home page of a web agency. Its anchor text is the competitive Italian keyword "realizzazione siti web" ("website creation").

Now, I remember you, this landing page is linked from every freakin' article of the Italian encyclopedia, so I suspect that Google should assign to it a bit of importance.

I discovered the link only at the end of April, and I started monitoring the position of the home page of that web agency for the query [realizzazione siti web]. You can observe the rankings in the attached image.

Currently, the page ranks at the 35th position and it best position, since I started monitoring it, was 20. These results are nothing spectacular, but we don't know in what position the page ranked before being linked by the Wikimedia landing page.

So, now I'm waiting for Wikipedia to remove the banner, an action that should slowly change the position of the web agency home page to the position it occupied before being indirectly pushed by every freakin' page of the encyclopedia.

I admit that I'm a bit pissed off, but I'll learn a few things from this event and I think that it could be an interesting case study to understand how much a single page, while important, can actually influence the rankings.

My prediction is: not very much. But we'll see.

The above considerations don't take in account other factors: the position of the link in the page being the first and the quantity of other links in the page to be the second.

Have fun.
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He's Jacob Barnett, the youngest astrophysicist till now, and today our American prodigy turns 17, happy birthday to him, wishing that he grabs the noble prize he's been tipped for and also proves Einstein's theory of relativity wrong (as he said, "one day I'll prove Einstein was wrong"), Jake, with his IQ more than the Einstein's and also with a master's degree in quantum mechanics is the real physics hero who also was diagnosed with autism, in a sum up, he's someone worth praising for.

#happybirthday   #jacobbarnett  
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  • Boraso.com
    SEO Specialist, 2015 - present
  • fullPlan (ex Sems)
    SEO Specialist, 2013 - 2015
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A stizzania percia a timpa
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