Profile

Cover photo
Giancarlo Sopo
Worked at Benenson Strategy Group
Lives in Miami, FL
66 followers|12,001 views
AboutPostsPhotosYouTube

Stream

Giancarlo Sopo

Shared publicly  - 
 
My latest Huffpo piece...
1
Add a comment...

Giancarlo Sopo

Shared publicly  - 
 
Democrats Need to Recalibrate their Messaging on the Economy

When it comes to the economy, Democrats’ hearts are in the right place, but our messaging strategy is sloppy and fails to resonate with voters. Take for instance last week’s article in The Hill on how Democratic congressional leaders are betting on…
When it comes to the economy, Democrats' hearts are in the right place, but our messaging strategy is sloppy and fails to resonate with voters. Take for instance last week's article in The Hill on ...
1
Add a comment...

Giancarlo Sopo

Shared publicly  - 
 
How to Generate More Online Leads

Cool infographic on how to generate more online leads.
1
Add a comment...

Giancarlo Sopo

Shared publicly  - 
 
Marketers should definitely read the recent Fast Company article on Disney’s MagicBands. I wrote up a (very brief) piece about it on my Medium blog.  Excerpt below: It would be interesting to see the degree to which Disney uses the bands to attract repeat…
1
Add a comment...

Giancarlo Sopo

Shared publicly  - 
 
There are conflicting opinions onwhether B2B organizations should use landing pages. My take is that it ultimately depends on your business’s target audience. If you’re in a high-touch, high-value transactions business, then your focus should be lead…
1
Add a comment...

Giancarlo Sopo

Shared publicly  - 
 
 
How not to: Demand gen...http://bit.ly/1eERxu9 This guide highlights the many obstacles lining up to derail a B2B marketer’s demand generation efforts. Don’t follow these worst practice tips if you want your audience to ensure you’re on the shortlist towards the end of their buying cycle.
1
Add a comment...
Have him in circles
66 people
Camilo Lopez's profile photo
Nicolás Antonio Jiménez's profile photo
Bianca Garcia's profile photo
Gabriele Cazzulini's profile photo
Natali MiamiRealtor's profile photo
Hispanic Millennials's profile photo
Ironhack's profile photo
Soft System Solution's profile photo
Real Estate Sales Force's profile photo

Giancarlo Sopo

Shared publicly  - 
 
Our party's message isn't resonating. Here are three reasons why.
1
Add a comment...

Giancarlo Sopo

Shared publicly  - 
 
Dos and Don'ts of Press Releases

As someone who has done hundreds of press releases over the last eight years, I found this infographic pretty helpful…
1
Add a comment...

Giancarlo Sopo

Shared publicly  - 
 
My very brief thoughts on Disney's MagicBands and the potential for data-driven marketers...
1
Add a comment...

Giancarlo Sopo

Shared publicly  - 
 
Wonderful piece on data-driven (marketing) decisions

Harvard Business Review has published a great piece on how managers (including marketers) can make smarter, more strategic decisions using data. A couple of years ago, Davenport declared in HBR that data scientists have the sexiest job of the 21st…
1
Add a comment...

Giancarlo Sopo

Shared publicly  - 
 
Sometimes it’s tough to find truly great marketing advice on the internet because it seems as though everyone has an opinion (including yours truly). But if you haven’t done so already, make sure to check-out “Rethinking Marketing“ from the…
Sometimes it's tough to find truly great marketing advice on the internet because it seems as though everyone has an opinion (including yours truly). But if you haven't done so already, make sure t...
1
Add a comment...

Giancarlo Sopo

Shared publicly  - 
 
Here’s a cool marketing infographic on the types of Super Bowl ads that go viral…
Here's a cool marketing infographic on the types of Super Bowl ads that go viral...
1
Add a comment...
People
Have him in circles
66 people
Camilo Lopez's profile photo
Nicolás Antonio Jiménez's profile photo
Bianca Garcia's profile photo
Gabriele Cazzulini's profile photo
Natali MiamiRealtor's profile photo
Hispanic Millennials's profile photo
Ironhack's profile photo
Soft System Solution's profile photo
Real Estate Sales Force's profile photo
Work
Occupation
Communications Strategist
Skills
Crisis Communications, Polling, Media Relations, Digital Marketing, Social Media Marketing, Professional Services Marketing
Employment
  • Benenson Strategy Group
    Director of Marketing, 2014 - 2015
  • Harvard University
    Teaching Fellow, 2014 - 2014
Basic Information
Gender
Male
Story
Tagline
Communications Consultant
Introduction
Giancarlo Sopo is a strategic communications consultant who has been recognized by CNN en Español as one of America's rising young Latinos. His commentary has been featured in the Wall Street Journal, New York Times Magazine, Huffington Post, Yahoo, CNN, and The Miami Herald.

Giancarlo delivers game changing strategies to organizations, companies, and campaigns who need to win. In addition, Giancarlo is passionate about public service, American history, traveling, food and new technologies. He has held leadership roles in numerous  non-profit and young professional groups. Giancarlo lives in New York.

Connect with Giancarlo

Bragging rights
Ran the 26.2 mile Disney Marathon in 2010 benefiting the Lymphome Leukemia Society
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Miami, FL