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Giancarlo Sopo
Worked at Benenson Strategy Group
Lives in Miami, FL
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Giancarlo Sopo

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Dos and Don'ts of Press Releases

As someone who has done hundreds of press releases over the last eight years, I found this infographic pretty helpful…
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Giancarlo Sopo

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My very brief thoughts on Disney's MagicBands and the potential for data-driven marketers...
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Wonderful piece on data-driven (marketing) decisions

Harvard Business Review has published a great piece on how managers (including marketers) can make smarter, more strategic decisions using data. A couple of years ago, Davenport declared in HBR that data scientists have the sexiest job of the 21st…
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Sometimes it’s tough to find truly great marketing advice on the internet because it seems as though everyone has an opinion (including yours truly). But if you haven’t done so already, make sure to check-out “Rethinking Marketing“ from the…
Sometimes it's tough to find truly great marketing advice on the internet because it seems as though everyone has an opinion (including yours truly). But if you haven't done so already, make sure t...
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Here’s a cool marketing infographic on the types of Super Bowl ads that go viral…
Here's a cool marketing infographic on the types of Super Bowl ads that go viral...
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I've been waiting to see this for thirty years.
How a memorable part of computer history which almost didn't happen got saved for posterity.
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How to Generate More Online Leads

Cool infographic on how to generate more online leads.
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Marketers should definitely read the recent Fast Company article on Disney’s MagicBands. I wrote up a (very brief) piece about it on my Medium blog.  Excerpt below: It would be interesting to see the degree to which Disney uses the bands to attract repeat…
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There are conflicting opinions onwhether B2B organizations should use landing pages. My take is that it ultimately depends on your business’s target audience. If you’re in a high-touch, high-value transactions business, then your focus should be lead…
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How not to: Demand gen...http://bit.ly/1eERxu9 This guide highlights the many obstacles lining up to derail a B2B marketer’s demand generation efforts. Don’t follow these worst practice tips if you want your audience to ensure you’re on the shortlist towards the end of their buying cycle.
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What Does Google Mean by "Quality Content"?

In my article last week examining why certain people or sites had their Authorship snippet results reduced in Google Search (http://goo.gl/c2Tcq2), I said that one of the factors appeared to be the "quality" of the content on the site or connected with an author.

Of course, that always raises the question: What does "quality content" mean to Google? Remember, Google doesn't (for the most part) hand-review sites for evaluation, whether for Authorship or for possible penalties. Because of the huge volume of sites, authors, and content pages on the web, they have to have a scalable method for quickly determining, by a machine-doable process, what is and isn't likely "quality" content.

Until now we've had little clue as to what that might be, but the study below may give important clues. It found a high correlation between whether or not a site was likely to get penalized by Google's Penguin update and the Fleischman Readability Score of the content on sites linking to it. Basically, the lower the FRS of site content on linking sites (meaning that they have "simpler" content), the more likely the site was to have suffered under Penguin.

I see it as quite possible that a similar (if not the same) methodology could have been applied to determining which authors are most associated with "high quality content," which Google's +John Mueller named as one of the contributing factors for authors who were more likely to have their author photos showing in search.
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Why Businesses Should Implement Social Media Into Their Marketing Strategies [INFOGRAPHIC]

Did you know that, there are approximately 6 Billion user accounts on world's 21 major social media outlets and the social media sharing activity is getting double after every 18 months. Moreover 17 out of 20 marketers noted a high business exposure due to social networking sites and the traffic increase is the 2nd most important benefit gained, 76 reported positive results.

If your company is still feeling a bit skeptical about Social Media Marketing, and whether or not it’s worth the effort, then the below infographic from +Jason Squires highlights 10 reasons why it may be working better than you realise and a few examples of small businesses who benefit from it.

Pin it: http://www.pinterest.com/pin/381539399653329887

Source: http://www.jasonsquiresonline.com/posts/infographic-10-reasons-small-businesses-cant-ignore-social-media/
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People
Have him in circles
63 people
Hispanic Millennials's profile photo
Romina Mesa's profile photo
Marketing Team's profile photo
Hector Martinez's profile photo
Ana Colls's profile photo
daramay abraham's profile photo
Henry Gomez's profile photo
Maria Teresa Aymerich's profile photo
Live Mia's profile photo
Work
Occupation
Communications and Marketing Strategist
Skills
Crisis Communications, Polling, Media Relations, Digital Marketing, Social Media Marketing, Professional Services Marketing
Employment
  • Benenson Strategy Group
    Director of Marketing, 2014 - 2015
Basic Information
Gender
Male
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Story
Tagline
Marketing Consultant
Introduction
Giancarlo Sopo is a strategic communications and marketing consultant who has been recognized by CNN en Español as one of America's rising young Latinos. His commentary has been featured in the Wall Street Journal, New York Times Magazine, Huffington Post, Yahoo, CNN, and The Miami Herald.

Giancarlo delivers game-changing strategies to organizations, companies, and campaigns who need to win. In addition, Giancarlo is passionate about public service, American history, traveling, food and new technologies. He has held leadership roles in numerous  non-profit and young professional groups. Giancarlo lives in New York.

Connect with Giancarlo

Bragging rights
Ran the 26.2 mile Disney Marathon in 2010 benefiting the Lymphome Leukemia Society
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Currently
Miami, FL