Harvard Business Review has published a great piece on how managers (including marketers) can make smarter, more strategic decisions using data. A couple of years ago, Davenport declared in HBR that data scientists have the sexiest job of the 21st…
When it comes to the economy, Democrats’ hearts are in the right place, but our messaging strategy is sloppy and fails to resonate with voters. Take for instance last week’s article in The Hill on how Democratic congressional leaders are betting on…
In my article last week examining why certain people or sites had their Authorship snippet results reduced in Google Search (http://goo.gl/c2Tcq2), I said that one of the factors appeared to be the "quality" of the content on the site or connected with an author.
Of course, that always raises the question: What does "quality content" mean to Google? Remember, Google doesn't (for the most part) hand-review sites for evaluation, whether for Authorship or for possible penalties. Because of the huge volume of sites, authors, and content pages on the web, they have to have a scalable method for quickly determining, by a machine-doable process, what is and isn't likely "quality" content.
Until now we've had little clue as to what that might be, but the study below may give important clues. It found a high correlation between whether or not a site was likely to get penalized by Google's Penguin update and the Fleischman Readability Score of the content on sites linking to it. Basically, the lower the FRS of site content on linking sites (meaning that they have "simpler" content), the more likely the site was to have suffered under Penguin.
I see it as quite possible that a similar (if not the same) methodology could have been applied to determining which authors are most associated with "high quality content," which Google's named as one of the contributing factors for authors who were more likely to have their author photos showing in search.
- Benenson Strategy GroupDirector of Marketing, 2014 - 2015
Giancarlo delivers game-changing strategies to organizations, companies, and campaigns who need to win. In addition, Giancarlo is passionate about public service, American history, traveling, food and new technologies. He has held leadership roles in numerous non-profit and young professional groups. Giancarlo lives in New York.
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