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Giancarlo Sopo
Lives in Miami, FL
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Wonderful piece on data-driven (marketing) decisions

Harvard Business Review has published a great piece on how managers (including marketers) can make smarter, more strategic decisions using data. A couple of years ago, Davenport declared in HBR that data scientists have the sexiest job of the 21st…
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Sometimes it’s tough to find truly great marketing advice on the internet because it seems as though everyone has an opinion (including yours truly). But if you haven’t done so already, make sure to check-out “Rethinking Marketing“ from the…
Sometimes it's tough to find truly great marketing advice on the internet because it seems as though everyone has an opinion (including yours truly). But if you haven't done so already, make sure t...
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Here’s a cool marketing infographic on the types of Super Bowl ads that go viral…
Here's a cool marketing infographic on the types of Super Bowl ads that go viral...
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I've been waiting to see this for thirty years.
How a memorable part of computer history which almost didn't happen got saved for posterity.
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Giancarlo Sopo

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Facebook In Numbers - 100 Stats And Facts [INFOGRAPHIC]

Facebook, the world’s most popular social networking website was born on February 4th 2004. 10 years on and the website is as strong as ever with over 01 Billion users. This number is phenomenal in itself but more so for the fact that the medium of social networking was largely unheard of until the early 2000s.

While Facebook was not the first social network on the scene, it is certainly the one that all the others emulate in terms of its size. Growing from 01 million users in 2004 to 06 million in 2005 is a notable achievement at the outset of any company. Even Google, the moguls of the online world has tried to foray into social networking in the form of Google+ to a varied reception.

Over the last 10 years there have been many changes to Facebook; some getting a better reception than others. For example, changes to the Facebook interface have often been met with initial scepticism but such changes have never affected growth or fan base. Additional features such as the ad platform and business pages are now vital ingredients to most marketing companies’ agendas.

This infographic from +DPFOC explores the fascinating 10 year history of the success story that is Facebook. It covers what the interface looked like at inception stage and also charts the popularity of the social networking medium throughout the world. A closer investigation is taken at the numbers behind the company; addressing the 2012 initial public offering (IPO) and other interesting statistics. Revenue is paramount to all companies and this is examined for Facebook in the infographic also. An interesting comparison is also covered which pitches Mark Zuckerberg’s giant with another social networking power; Twitter.

Infographic by: http://www.dpfoc.com/canada/

Pin it: http://www.pinterest.com/pin/381539399653259020

For larger version of this infographic http://bit.ly/1dEPTIp

H/t +Eddie O' Driscoll
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There are conflicting opinions onwhether B2B organizations should use landing pages. My take is that it ultimately depends on your business’s target audience. If you’re in a high-touch, high-value transactions business, then your focus should be lead…
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How not to: Demand gen...http://bit.ly/1eERxu9 This guide highlights the many obstacles lining up to derail a B2B marketer’s demand generation efforts. Don’t follow these worst practice tips if you want your audience to ensure you’re on the shortlist towards the end of their buying cycle.
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What Does Google Mean by "Quality Content"?

In my article last week examining why certain people or sites had their Authorship snippet results reduced in Google Search (http://goo.gl/c2Tcq2), I said that one of the factors appeared to be the "quality" of the content on the site or connected with an author.

Of course, that always raises the question: What does "quality content" mean to Google? Remember, Google doesn't (for the most part) hand-review sites for evaluation, whether for Authorship or for possible penalties. Because of the huge volume of sites, authors, and content pages on the web, they have to have a scalable method for quickly determining, by a machine-doable process, what is and isn't likely "quality" content.

Until now we've had little clue as to what that might be, but the study below may give important clues. It found a high correlation between whether or not a site was likely to get penalized by Google's Penguin update and the Fleischman Readability Score of the content on sites linking to it. Basically, the lower the FRS of site content on linking sites (meaning that they have "simpler" content), the more likely the site was to have suffered under Penguin.

I see it as quite possible that a similar (if not the same) methodology could have been applied to determining which authors are most associated with "high quality content," which Google's +John Mueller named as one of the contributing factors for authors who were more likely to have their author photos showing in search.
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Why Businesses Should Implement Social Media Into Their Marketing Strategies [INFOGRAPHIC]

Did you know that, there are approximately 6 Billion user accounts on world's 21 major social media outlets and the social media sharing activity is getting double after every 18 months. Moreover 17 out of 20 marketers noted a high business exposure due to social networking sites and the traffic increase is the 2nd most important benefit gained, 76 reported positive results.

If your company is still feeling a bit skeptical about Social Media Marketing, and whether or not it’s worth the effort, then the below infographic from +Jason Squires highlights 10 reasons why it may be working better than you realise and a few examples of small businesses who benefit from it.

Pin it: http://www.pinterest.com/pin/381539399653329887

Source: http://www.jasonsquiresonline.com/posts/infographic-10-reasons-small-businesses-cant-ignore-social-media/
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Apple aired this amazing one minute spot with a voice-over from Dead Poets Society during the Golden Globes. I thought it was  one of the best ads I’ve seen in a very long time. Apple’s message is clear: We’re trend-setters and continue to do amazing…
Apple aired this amazing one minute spot with a voice-over from Dead Poets Society during the Golden Globes. I thought it was  one of the best ads I've seen in a very long time. Apple's message is ...
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I could have imagined Governor Mitt Romney doing many things post 2012: starting a foundation, spending time with his family and continuing his successful PE career…. Dancing Gangnam Style with Alex Boye wasn’t one of them. Oh, I forgot, we did see Mitt…
I could have imagined Governor Mitt Romney doing many things post 2012: starting a foundation, spending time with his family and continuing his successful PE career.... Dancing Gangnam Style with A...
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People
In his circles
237 people
Have him in circles
63 people
James Spencer's profile photo
Edgar Mendez Triff's profile photo
Desired Ranking's profile photo
Larry Thorson's profile photo
Soft System Solution's profile photo
Maria Teresa Aymerich's profile photo
Sarah Gonzalez's profile photo
Patricia De La Torre's profile photo
Vertical Measures's profile photo
Work
Occupation
Multiculcutral Communications Specialist
Skills
Multicultural * Communications Specialist * Social Media Marketing * Polling * Public Opinion Research * Digital Marketing * Public Opinion Research * Spanish Fluency * Focus Groups * Media Training * Public Relations * Digital PR * Television * Radio * Print
Employment
  • Multicultural Media Consultant, present
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Gender
Male
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Tagline
Marketing Consultant
Introduction
Giancarlo Sopo is a strategic marketing consultant who has been recognized by CNN en Español as one of America's rising young Latinos. His commentary has been featured in the Wall Street Journal, New York Times Magazine, Huffington Post, Yahoo! and The Miami Herald.

Giancarlo helps organizations, companies and campaigns create strategies to fuel growth and win. He draws upon his experience working with internationally-renowned public opinion research firms and elected leaders to deliver bespoke communication solutions across multiple media, including social, television, digital, radio and print.

In addition, Giancarlo is passionate about public service, American history, traveling, food and new technologies. He has held leadership roles in numerous local non-profit and young professional groups, and ran the 26.2 mile Disney Marathon in 2010 benefiting the Lymphoma Leukemia Society. Giancarlo lives in Miami.

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Bragging rights
Ran the 26.2 mile Disney Marathon in 2010 benefiting the Lymphome Leukemia Society
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Currently
Miami, FL