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Giacomo Pelagatti
Attended Università di Bologna
Lives in Parma, Italy
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Giacomo Pelagatti

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+Google Webmasters  +Google Italia +Giacomo Gnecchi Ruscone 

Gentili Signori,

Se –come pare– segnalare tramite il form apposito (https://www.google.com/webmasters/tools/paidlinks?pli=1&hl=it) chi acquista e vende link che passano PageRank non serve ad un beneamato nulla, allora vi prego di dirlo esplicitamente, cosicché:

1) la prossima volta ci risparmieremo il disturbo;

2) io e tanti altri consulenti come me ritireremo quanto detto e predicato da almeno dieci anni a questa parte, sia pubblicamente sia privatamente ai nostri clienti, ossia che tali pratiche sono rischiose;

3) faremo tutti i nostri due conti per vedere se, sul lungo termine, ci conviene continuare ad investire migliaia di Euro al mese in AdWords, oppure acquistare PageRank.

Grazie!

==========================

Dear Sirs,

If –as it seems– reporting the sites buying and selling links that pass PageRank (via the form at https://www.google.com/webmasters/tools/paidlinks?pli=1&hl=en) is completely useless, then please do say so openly, so that:

1) next time we'll spare ourselves the trouble;

2) I, and many others consultants like me, will take back what we've been saying and preaching for at least ten years, both publicly and privately to our clients: i.e., that such practices are risky;

3) we'll all do our math and see if, in the long term, it is more convenient for us to continue investing thousands of Euros per month in AdWords, or buy PageRank.

Thank You!
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Giacomo Pelagatti

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Somewhat hypnotic
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We are no longer recommending the AJAX crawling proposal we made back in 2009. See http://goo.gl/J5GNyk for more info.

#WebmasterNews
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Apprendo casualmente da un'infografica de +la Repubblica che l'Emilia-Romagna è stata annessa alla Lombardia...
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Ci sono anche le cozze?
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Giacomo Pelagatti

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Digital strategy in 2016

As we approach 2016, there are many topics you need to consider. We just wrote up a 3-post series covering:

- User understanding
- Analytics, including why to set up your own stack
- Mobile (big topic that gets its own post)
- New content distribution channels like Apple News, Facebook Instant Articles and Accelerated Mobile Pages.

Did we miss anything? I'm saving one for later; let's see who spots it :)


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We recently completed a major revision of our search quality rater guidelines to adapt to our mobile world. The rating guidelines are used to help our evaluators give us feedback on our experiments in search, not to determine individual site rankings, and they reflect what Google thinks search users want. Read more about the updates to the search quality rater guidelines over on our blog → http://goo.gl/wQPC7s

#WebmasterNews
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An update to the mobile-friendly algorithm

Starting today, pages with an app install interstitial that hide a significant amount of content on the transition from the search result page won’t be considered mobile-friendly.

Instead of full page interstitials, we recommend that webmasters use more user-friendly formats such as app install banners. We hope that this change will make it easier for searchers to see the content of the pages they are looking for.

Happy searching!
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Bloomberg provides a few insights on RankBrain, a new AI-based methodology that Google is using to rank resources.

I expect to see the SEO industry publishing tons of uninformed articles in the next few days. Nobody knows how this new thing works, yet people will write about it as if they knew something.


Via +Maurizio Ceravolo.
When Google-parent Alphabet Inc. reported eye-popping earnings last week its executives couldn’t stop talking up the company’s investments in machine learning and artificial intelligence.
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Giacomo Pelagatti

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The InterPlanetary File System (IPFS) as a Replacement for HTTP
 
According to Neocities Founder Kyle Drake and Brewster Kahle, a programmer and Internet entrepreneur known for founding the Internet Archive, the Internet Credit Union, Alexa, and the early supercomputer company Thinking Machines, HTTP is obsolete. It's time for a distributed, permanent web based on IPFS. "Today I'm making an announcement that begins our long journey to the future of the web," says Drake. A web that is faster, more secure, more r...
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App install interstitials that cover a significant portion of the content on your site can lead to a frustrating user experience. Instead, learn about using app banners in our latest blog post → http://goo.gl/68U5T7 #WebmasterNews
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Introduction
Proud Member of SearchBrain; founder/co-owner of CercaVino.
Views expressed here are my own.
Education
  • Università di Bologna
    Scienze della Comunicazione
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Gender
Male
Work
Occupation
Entrepreneur and digital marketing consultant
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Parma, Italy
Previously
Bologna, Italy - Milano, Italy