Profile cover photo
Profile photo
GfK
1,119 followers -
Our team of data scientists turn big data into smart data that enable our clients to create winning strategies.
Our team of data scientists turn big data into smart data that enable our clients to create winning strategies.

1,119 followers
About
GfK's posts

Post is pinned.Post has attachment
Public
You've been following them, now we want you to meet THE REAL Jim and Sally! Can you reveal their feelings just with their words? Or is it more about their #voice? Discover more about #voiceanalytics here: http://hubs.ly/H067gmf0 #VoiceInnovation

Post has attachment
Public
While traditional TV remains the go-to #media channel to drive #automotive brand image and reach a mass audience, online campaigns can add extra reach and help target a specific group. More specifically, you need to go #mobile and devise content specifically for this channel. Learn more. [Blog]

Post has attachment
Public
Would you rather have more time than more money? And do you see experiences as more important than possessions. A significant section of online consumers are saying a firm ‘yes’ to both those concepts – opening a call for brands to fill these needs. Download our complementary report to see how the results differ in each of 17 countries – by age, gender and income: [Global Study] http://hubs.ly/H07B6kl0
Photo

Post has attachment
Public
There are strong opportunities for #brands that can associate themselves in the minds of #consumers with giving quality time back to their lives, or by simplifying and quickening their daily tasks. Learn more. [Blog] #globalstudy

Post has attachment
Public
#Moms and dads alike need “relief valves” – activities or opportunities that help them refresh, re-orient, and put down their burdens for a minute or three. This need offers powerful opportunities to #marketers. Learn more. [Blog]

Post has attachment
Public
It’s true that you can do without a wallet in Beijing these days but not without a #smartphone. Discover why #China may offer the best glimpse toward the future of #mobile technologies. [Blog]

Post has attachment
Public
Do #consumers think about the #environment when making a purchase decision? Discover why increased environmental concern around the world has implications for #brands. [Blog]

Post has attachment
Public
You will know if your product features prominently in retailers’ #advertising and #promotional materials at the point of sale if it is reachable within five clicks on their website and whether it appears in one of the “golden locations” (i.e. the front entrance of end of aisle, etc.) in their stores. Learn more. [Blog] #retail

Post has attachment
Public
Benchmarking the reputation of a country identifies possible areas of improvement that can open the door for business, #investment and #tourism opportunities. Learn more. [Blog] #placebranding

Post has attachment
Public
#Automotive marketers should optimize the mobile elements of #crossmedia campaigns to target today’s – and tomorrow’s – #ConnectedConsumers where they are. Learn more. [Blog]
Wait while more posts are being loaded