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GfK
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Our team of data scientists turn big data into smart data that enable our clients to create winning strategies.
Our team of data scientists turn big data into smart data that enable our clients to create winning strategies.

1,942 followers
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This GfK channel is no longer active. If you have any questions or comments, please visit our other social media channels and for any panel specific inquiries, please get in touch with your contact person or use one of the following GfK helpdesks:

Indonesia: hotline.digital_indonesia@gfk.com
UK: MediaVoicemail@gfk.com
All other countries: gfk@gfk.com

You can also visit our website: www.gfk.com
Thank you.
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2018 will be the year of voice-activation as #Siri, #Alexa, #Cortana, and others position themselves for popularity, and access to your wallets. As with all innovation, some will live long and endure, some will be transitional stepping stones to something better, while still others will struggle or crash and burn. Learn more. [Blog]

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According to our 2017 FutureBuy® report, only 25% of US shoppers have made an in-store mobile payment in the last six months. Discover why the message of “the safest way to pay” may be the path forward for #mobilepayments. [Blog]

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#MapMonday: Clothing is a popular holiday gift. Where is purchasing power for this product line highest in Slovenia? See our latest map to find out. [Geomarketing]
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#CES 2018 will undoubtedly showcase a proliferation of #smarthome devices, new and cleverer ways to consume media and entertainment on the go, and even more complex algorithms to power #AI towards increasingly intimate and personalized interfaces. Discover how innovation can thrive in the new year. [Blog]

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Somewhat unique to #FinTech is the need for friction. We’ve watched participants spend 30 minutes struggling to link their bank account to their credit card and set up a unique password, then tell us they wouldn’t change a thing. Users need to trust that their information and money are in secure hands. Learn more. [Blog] #UX

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The proliferation of binge watching, the record $5 billion spent on Black Friday and the biggest Cyber Monday ever, and even the staggering and near inexplicable growth of cryptocurrencies all point to a cultural normalization of #tech-led lifestyls in the US. Discover how #innovation can thrive by looking ahead to 2018. [Blog]

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#MapMonday: Prague has the highest purchasing power for consumer electronics and related products in the Czech Republic. Which other cities offer promising conditions for this product line? See our latest map to find out. [Geomarketing]
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Those in the payments industry know that using a mobile wallet is probably the safest way to pay; but US consumers do not perceive things that way. Discover why the message of “the safest way to pay” may be the path forward for #mobilepayments. [Blog]

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#Shoppers increasingly are embracing the perks of online tracking and targeting. With its in-store environment and rich data from online and in-person purchases alike, Amazon/Whole Foods will become the master of #targeting across the bricks and clicks world. Read more. [Blog] #Amazon
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