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GfK

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Amazon’s #Alexa was one of the stars, if not THE star of the 2017 CES show. See how the personification of machines could play a role in the future of #technology at #CES and beyond. [Blog]
I believe a key reason that Amazon's Alexa was the star of CES 2017 is the personification of machines and the emotional appeal that comes with it.
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GfK

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Oftentimes a consumer is excited about a new idea and design, but once they attempt to use it, the disappointment surfaces. Learn how #appliance manufacturers can improve the #UX of their products using our benchmark data and UX best practices. [Blog]
Appliance manufacturers should apply a holistic user experience design process to keep classic usability aspects top of mind.
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GfK

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Last night #TheCrown became the first Netflix Original to win Best TV Drama at the #GoldenGlobes. See how the SVOD service won big with its most costly production to date. [Blog]
Reported to have cost around £100m to produce, The Crown is one of the most ambitious projects that Netflix has taken on to date.
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GfK

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The household appliance industry has been particularly impacted by rapid-evolving technology and Connected Consumer innovations. Discover 3 usability tips that #appliance manufacturers can use to improve the #UX of their products. [Blog]
Appliance manufacturers should apply a holistic user experience design process to keep classic usability aspects top of mind.
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GfK

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New connected products and services do not come without their challenges, which typically revolve around #UX and consumer awareness. Discover which industries will continue to further be shaped by #ConnectedConsumers. [Blog]
From inside the home to travels abroad, connected devices are changing the way that Connected Consumers see and interact with the world.
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GfK

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Was Netflix’s big marketing push behind #TheCrown a success for the #SVOD service? Our data reveals how the show stacks up against other #Netflix Originals. Read more. [Blog]
Reported to have cost around £100m to produce, The Crown is one of the most ambitious projects that Netflix has taken on to date.
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GfK

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#MapMonday: Who’s got their #newyear game face on in #Spain? 💪 [#Geomarketing] 
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GfK

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Will the future of FinTech go beyond #mobile wallets? Ultimately, consumers will adopt #FinTech to the extent that it makes their lives easier. Learn more. [Blog]
Early adopters will be drawn in to new financial technology for novelty's sake, while the rest of us need to be sold on more practical benefits.
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GfK

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Do you need to deliver greater ROI for your #marketing investment in 2017? If so, you won't want to miss our #webinar on how you can do this. Watch it on-demand now. [Webinar] http://www.gfk.com/landing-pages/webinar-recording-remaster-your-trade-marketing-to-create-the-perfect-promotional-tune/?etcc_cmp=Connected+Consumer+2016&etcc_med=Google+&etcc_grp=Shopping&etcc_ctv=POS&etcc_var=PostWeb
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GfK

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In its first month of release, the demographic profile of those watching #TheCrown has shown some interesting results. Discover who is watching the new #Netflix show, and why. [Blog]
Reported to have cost around £100m to produce, The Crown is one of the most ambitious projects that Netflix has taken on to date.
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GfK

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Pricing intelligence is currently used more often by #retailers to ensure competitiveness and it is proving effective, but it will never replace a well-thought-through #pricing strategy and positioning. Learn more. [Blog]
The transparency created by online shopping means that consumers won’t accept paying a different price for the same product based on where they buy it.
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GfK

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The “killer device” draws people in and generates the loyalty needed to keep users coming back to the same #manufacturer for all their other #devices. Learn more. [Blog] #UX
The “killer device” draws people in and generates the loyalty needed to keep users coming back to the same manufacturer for all their other devices.
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