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GfK
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Our team of data scientists turn big data into smart data that enable our clients to create winning strategies.
Our team of data scientists turn big data into smart data that enable our clients to create winning strategies.

1,059 followers
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You've been following them, now we want you to meet THE REAL Jim and Sally! Can you reveal their feelings just with their words? Or is it more about their #voice? Discover more about #voiceanalytics here: http://hubs.ly/H067gmf0 #VoiceInnovation

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#MapMonday: To celebrate the "fifth season" in Germany - Carnival - here´s a map of the share of single households in #Cologne. [Geomarketing]
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Almost six in ten #Americans believe that “being physically fit” is included in their definition of “good health”. But that’s just a small part of the complex #health equation these days. Learn more. [Blog]

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Which features in your #car do you see as being ‘very important’ to have? For over a third of people across 17 countries, having the latest driver #technology is ‘very important’ – and over a quarter say same for having the latest passenger technology. Take a look at our country-by-country findings! [Global Study] http://hubs.ly/H06rC9r0
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45% of all active #Amazon users in the #UK watched at least one episode of #TheGrandTour in December. See how the show got the highest proportion of unique viewers that we’ve ever recorded across all platforms captured by our SVOD tracker. Read more. [Blog]

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It’s important for global #marketers and #advertisers to be wise about the time spent tailoring to local markets, while also not leaning too heavily on global sameness. Learn more. [Blog] #mrx

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Los Angeles, #NewYork, and Berlin are not recognized for their welcoming people, as opposed to Sydney, #Toronto, and Amsterdam. Discover why global perception matters for business investments and #tourism revenues. [Blog]

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Even though it was only launched halfway through the month, #TheGrandTour became the most streamed show on #Amazon in the #UK in November 2016. See what it could mean for season 2. [Blog]

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To truly maximize your #marketing and #advertising effectiveness, you must find an appropriate balance between global scale and local differentiation. Read more. [Blog] #mrx

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Over a quarter of internet users (27 percent) across 17 countries strongly agree that they are willing to share their personal #data in exchange for benefits or rewards like lower costs or personalized service. See a breakdown of the results by country, gender and age. [Blog]
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