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Gerardo Dada
Works at SolarWinds
Attended Tec de Monterrey
Lives in Austin, TX
160 followers|43,127 views
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Gerardo Dada

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Product Marketing is a function that is almost never understood. This post defines product marketing, explains the function and the importance of the role.
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Content Marketing is still fairly new. Most marketers are taking a very tactical approach. Let's start by defining what content marketing is and what it's not, look at some of the challenges marketers face today (including measurement) and end with a few practical recommendations to do content marketing right.
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What drives Carlos Slim's success, and what are the strategies that make his companies so successful? Here are the 10 secrets to his success.
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I think I want a 950...
So how does the new Microsoft Lumia 950 compare to the Apple iPhone 6s? On the surface they're very different phones, built in different ways and running radically different operating systems. So let's get down and compare: iPhone 6s versus Lumia 950. Category Lumia 950 iPhone 6s OS Windows 10 Mobile iOS 9 Screen Size 5.2 inches 4.7 inches Screen Resolution 1440x2560...
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5 Qualities of Great Managers - practical approach on how to be a better manager
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Interview with B2B marketing expert Christine Viera. She is an expert in content marketing, product marketing and CX. In this interview she gives practical advice to marketers who want to up their game.
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Why did RadioShack Strategy fail? what strategy would have saved the company? What can other businesses learn from their failed strategy example? Read on...
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10 Leadership Lessons from Navy SEAL officers. A summary of Extreme Ownership, by Jocko Willink and Leif Babin.
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These are the top 5 marketing challenges every marketer is facing today and must be ready to solve to be effective,
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What are Solutions Marketing, Audience Marketing and Product Marketing and how to choose the right orientation for your organization
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8 best practices to make Personas an effective tool to guide marketing activities by increasing customer understanding and empathy.
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Story
Tagline
Marketer, Technologist, Photographer, Doer, Passionate about Life
Introduction
I have a passion for life that I express through photography. My mind is at the intersection of business, technology and marketing. I fell in love of marketing in middle school, when I read Marketing Warfare from Al Ries and Jack trout. Life has put me at the center of the web, mobile, social and cloud revolutions. It's been a great ride.
 
As I grow I am finding my life-long passion for learning is turning into a passion for teaching, or at least sharing my thoughts. Maybe because you push your mind when sharing and end up learning more.
 
I also discovered I am a foodie. I love good coffee, chocolate and authentic Mexican food. I enjoy a  good glass of wine and an occasional beer.
 
My values: God, family, country and work.
 
And you?
 
Bragging rights
30 years in technology marketing and business. (Yes I started very young)
Education
  • Tec de Monterrey
Basic Information
Gender
Male
Other names
Gerardo A. Dada
Work
Occupation
Technologist, Marketer, Businessman, Photographer
Skills
Marketing, Business Strategy, Entrepreneurship, Photography, Teaching
Employment
  • SolarWinds
    VP Product Marketing & Strategy, 2014 - present
  • Rackspace
    Head of WW Product Marketing, 2011 - 2014
  • Bazaarvoice
    Sr. Director, Product Marketing, 2009 - 2011
  • Microsoft
    Director, WW Developer and Community, 2003 - 2008
  • Motorola
    Dev & Partner programs, 2001 - 2003
  • Vignette
    Sr. Director, Product Marketing, 2008 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Austin, TX
Previously
Cuernavaca, Mexico - Redmond, WA
From my daughter D: I went to Pure Smiles a while ago to get new braces. My sister had gone a few months before me and we were amazed by the great service, I knew that was the best place to get braces. The lady at the front desk is very sweet. She always checks me in and schedules my next appointment fast. Also, there hasn’t ever been a long wait to start getting treated. Dr.Silvana Gonzales and the others always do their best work. My braces weren’t hurting me much because of their excellent work. Everyone there pays a lot of attention to you. At the entrance, there are always treats and beverages. Pure Smiles also has a small room to entertain kids. In there there are 3 ps3’s and crayons and paper to draw. I would definitely recommend Pure Smiles to anyone.
• • •
Public - 4 years ago
reviewed 4 years ago
Mozart's bottomless coffee is great for coffee lovers because it allows you to try a variety of interesting blends and roasts every day. The location is great
Public - 6 years ago
reviewed 6 years ago
Pretty good italian buffet at a very reasonable price. Our kids love it.
Public - 6 years ago
reviewed 6 years ago
Truly authentic Mexican food
Public - 6 years ago
reviewed 6 years ago
7 reviews
Map
Map
Map
If you think food is one of God's gifts to mankind, Whole Foods is like paradise
Public - 6 years ago
reviewed 6 years ago
best burgers in town
Public - 6 years ago
reviewed 6 years ago
One of the best Japanese restaurants in the country
Public - 6 years ago
reviewed 6 years ago