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George Hodgkins
Works at GEH Consulting, LLC
Attended Brown University
Lives in Watervliet, NY
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George Hodgkins

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All of the blog posts I write are dedicated to the power of what social media CAN do for your business. And if you’ve been reading this blog for more than a couple posts, you know I love social media and the impact it can have on a business. But, despite…
There are a lot of reasons to love and embrace social media for your business. But remember that it will NOT do these three things for you.
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This is a great read from +Lindsay Buroker for anyone self-publishing series fiction.


#selfpublishing  
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The BuzzFeed Economy and the Chase for Social Proof

We’re told by “the experts” that we need hundreds of shares to be relevant, hundreds of comments to be important, and thousands of subscribers to be worth reading. So we write the easy content that gets these eyeballs, shares, etc.

And it’s all bullshit.

It’s lazy content that enriches no-one. Not the blogger, and certainly not the reader, despite what they believe. And on and on the circle grows, until we’re all back at square one and no-one cares.

If we want that web, fine – let’s put out the easy content and the buzzworthy soundbites, and make the web a giant pool of crud.

If we don’t want that web – write the stuff that really matters to you, and be proud of every single word.

After all, isn’t that why we started in the first place?
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George Hodgkins

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Great post by +Harry Bingham at +Jane Friedman's blog: "The fourth [publishing] era isn’t one where Indie Publishers Destroy The Evil Big 5 Oligopoly, or vice versa. This new era of publishing is one where authors have a meaningful choice "
 
A traditional publishing veteran says we're entering an era where authors with plenty of Big 5 sales experience choose to say, “You know what, I’m not playing this game any more.” 
UK author Harry Bingham describes the four stages of his career, and why he's decided to self-publish after good experiences with traditional houses.
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It's great to see someone standing up for long sentences — and stylistic variety. Nice post from +Demian Farnworth.
Our world is full of useful guidelines on how to write for the web. Over time, we morph those guidelines into laws. Take the short sentences, for instance.
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Thank you sir!
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George Hodgkins

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+Jane Friedman nicely covers both the theory and the practice of starting and maintaining an email newsletter.
Everything you need to know to start sending an effective email newsletter.
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Audiobook Hashtags

If you'll be posting about audiobooks on social media during the next month or so, keep this request from the Audio Publishers Association in mind:

"Want to help spread the word about the Audies, APAC, and June is Audiobook Month? Please use the following hashtags in order to direct attention to our season of celebration, education, and community! With your help, we can reach more audiobook lovers and new listeners than ever!

" #Audies2015, #APAC2015, #Audiomonth "

Remember: Hashtags work great on Twitter, Instagram, and Google+; not so great on Facebook; and not at all on Pinterest.
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Great overview and advice on personal professional social media branding from +Evan LePage at +Hootsuite 
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Minimalism: "What is it, and how can it improve my designs?" Let's discuss.


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This is a wonderful interview (podcast) with audiobook narrator, actress, and novelist +Gabra Zackman on +Jonathan Fields'd Good Life Project.
 
What happens when a romance novel voiceover artist tells God she's willing to give up everything that makes her her, if he'll just deliver a husband and family...and maybe a good life along the way?
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I know I'm gaining a reputation for being social media crankypants - but if that's what it takes to put forth a more positive message, I'm good with that.
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In his circles
368 people
Have him in circles
175 people
PerfectDream's profile photo
Zachary Bonelli's profile photo
Rachel Thompson's profile photo
Book Guys's profile photo
Harley Sachs's profile photo
Richard Henzel's profile photo
Omar Ali Yahia's profile photo
The Audiobook Addict's profile photo
Anna Mey's profile photo
Work
Occupation
Consultant
Employment
  • GEH Consulting, LLC
    Consultant, present
  • Borders Group
  • Bookzone, Inc.
  • Audio Renaissance Tapes
  • Tape Data Media
  • Waldenbooks
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Watervliet, NY
Previously
Schenectady, NY - Phoenix, AZ - East Providence, RI - Los Angeles, Ca - Columbus, OH - Anaheim, CA - East Providence, RI - Cranston, RI - Swarthmore, PA - Stamford, CT
Links
Story
Tagline
Supporting audiobooks, authors, and independent publishing.
Introduction
I run GEH Consulting, LLC, specializing in various aspects of internet development and management for book and audiobook publishers, authors and related companies.

A long-time audiobook fan, I work closely with Big Happy Family Audio, a digital audiobook distribution company helping independent audiobook publishers place their titles with all the major online audiobook retailers and wholesalers.

Audiobook Insights is where I post about issues and topics of interest to avid audiobook listeners and industry professionals.

Oh, and I'm a cat lover.
Bragging rights
Former president of the Audio Publishers Association (APA)
Education
  • Brown University
  • East Providence High School
Basic Information
Gender
Male
George Hodgkins's +1's are the things they like, agree with, or want to recommend.
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