We’re told by “the experts” that we need hundreds of shares to be relevant, hundreds of comments to be important, and thousands of subscribers to be worth reading. So we write the easy content that gets these eyeballs, shares, etc.
And it’s all bullshit.
It’s lazy content that enriches no-one. Not the blogger, and certainly not the reader, despite what they believe. And on and on the circle grows, until we’re all back at square one and no-one cares.
If we want that web, fine – let’s put out the easy content and the buzzworthy soundbites, and make the web a giant pool of crud.
If we don’t want that web – write the stuff that really matters to you, and be proud of every single word.
After all, isn’t that why we started in the first place?
If you'll be posting about audiobooks on social media during the next month or so, keep this request from the Audio Publishers Association in mind:
"Want to help spread the word about the Audies, APAC, and June is Audiobook Month? Please use the following hashtags in order to direct attention to our season of celebration, education, and community! With your help, we can reach more audiobook lovers and new listeners than ever!
" #Audies2015, #APAC2015, #Audiomonth "
Remember: Hashtags work great on Twitter, Instagram, and Google+; not so great on Facebook; and not at all on Pinterest.
- GEH Consulting, LLCConsultant, present
- Borders Group
- Bookzone, Inc.
- Audio Renaissance Tapes
- Tape Data Media
A long-time audiobook fan, I work closely with Big Happy Family Audio, a digital audiobook distribution company helping independent audiobook publishers place their titles with all the major online audiobook retailers and wholesalers.
Audiobook Insights is where I post about issues and topics of interest to avid audiobook listeners and industry professionals.
Oh, and I'm a cat lover.
- Brown University
- East Providence High School
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