We’re told by “the experts” that we need hundreds of shares to be relevant, hundreds of comments to be important, and thousands of subscribers to be worth reading. So we write the easy content that gets these eyeballs, shares, etc.
And it’s all bullshit.
It’s lazy content that enriches no-one. Not the blogger, and certainly not the reader, despite what they believe. And on and on the circle grows, until we’re all back at square one and no-one cares.
If we want that web, fine – let’s put out the easy content and the buzzworthy soundbites, and make the web a giant pool of crud.
If we don’t want that web – write the stuff that really matters to you, and be proud of every single word.
After all, isn’t that why we started in the first place?
Remember the good old days of blogging? Come up with something to say, write it down, hit Publish, and onto the next piece whenever that came to mind.
Now we have to worry about content authority, Hummingbird, Panda, Penguin, content overkill, content optimization, etc, etc.
It seems we spend so much time worrying on the presentation, we lose track of the real reason we blog - love.
Love for the content; love for the experience; love for the audience; love for the reason to publish.
Sometimes we need to say "Screw you, content rules", and Just. Hit. Publish.
- GEH Consulting, LLCConsultant, present
- Borders Group
- Bookzone, Inc.
- Audio Renaissance Tapes
- Tape Data Media
A long-time audiobook fan, I work closely with Big Happy Family Audio, a digital audiobook distribution company helping independent audiobook publishers place their titles with all the major online audiobook retailers and wholesalers.
Audiobook Insights is where I post about issues and topics of interest to avid audiobook listeners and industry professionals.
Oh, and I'm a cat lover.
- Brown University
- East Providence High School
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