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George Baily
Netizen, business thinker, Linux fan, Dogecoin maximalist.
Netizen, business thinker, Linux fan, Dogecoin maximalist.
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Digital advertising advice: Before we begin, note your target customer demographic and behavioural attributes, key benefits of your offering, and how much you are willing to pay to acquire a conversion... and then gather your creative assets and landing pages (and your technical conversion tracking should be set up). Oh wait, you have none of these? (Every single marketing conversation. Advertising and other channels provide an incredible array of weaponry but you still need a lot of work from marketers to get there, and the foundation for these marketers is to have enough time and trust to build bases on positioning before we even start talking about additional ad creative and ad spend.)
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"How can you ensure people engage with your content and your content drives engagement? Great question! The first thing is to make sure you have engaging content and that you use this content to engage people." - I have just summed up 90% of digital marketing course advice.
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"No one can understand Virgil's Bucolics unless he has been a shepherd for five years. No one can understand Virgil's Georgics, unless he has been a farmer for five years.
No one can understand Cicero's Letters (or so I teach), unless he has busied himself in the affairs of some prominent state for twenty years.
Know that no one can have indulged in the Holy Writers sufficiently, unless he has governed churches for a hundred years with the prophets, such as Elijah and Elisha, John the Baptist, Christ and the apostles." - last written words of Martin Luther https://en.wikipedia.org/wiki/Martin_Luther#Final_years.2C_illness_and_death
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Spoiler: spend more money with AdWords. That is always the right answer.
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Nazi lawyers “regarded America, not without reason, as the innovative world leader in the creation of racist law.” https://lareviewofbooks.org/article/the-united-states-a-model-for-the-nazis/#!
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"The most important fact of the 21st century is that any individual can now collaborate with any other individual on the planet. This has happened with extraordinary suddenness, in historical terms; by the same accounting, it has also happened quite recently, and so remains largely unexplored. We cannot hope to know what this means as of ye t... the internet itself has quickened the pace of our history, even as it makes the future more unpredictable" https://motherboard.vice.com/en_us/article/gyynwm/barrett-brown-what-is-to-be-done
What Is to Be Done?
What Is to Be Done?
motherboard.vice.com
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'Importance' and 'urgency' are pretty vague dimensions for weighing options. Meanwhile "Weighted Shorted Job First" disguises many subjective guesses under a rigid scoring mechanism that invariably is abused to present rationalization of what is already fait accompli. Weighting / prioritization needs to be more multi-dimensional, document nominal scoring schemes per decision set, and present actionable options. Here are some more practical workplace dimensions for prioritization discussions:
- Direct $ cost
- Opportunity cost
- Alignment with agenda of people in power
- Local propaganda value
- Imagined ease of implementation
- Weighted impact (choose a scale for impact score e.g. 0-10 with 10 being double the sales etc, multiply certainty of impact % x impact score)

(NB estimate of certainty of impact if successfully implemented is different to imagined ease of implementation: these are often (rationally) tangled up in people's assessment of priorities)

To get the above back to a 2-dimensional grid, attempt to condense, e.g:
x: "strategic alignment" (polite repackaging of "alignment with power", tacitly biased by "local propaganda value", multiplied by "weighted impact")
y: "imagined ease of implementation" as a 'clean' dimension ~ since for skin-in-the-game operational presenters this is going to be the key thing to explain to people in power (namely, such-and-such pet buzzword project is actually way more difficult than you seem to understand)

"Imagined ease of implementation" could be a rough (documented, subjective) scale 0-10 like "weighted impact" or it could be more concretely estimated by (?skill-scarcity-weighted) person days. The time measurement is better for the opportunity cost and likely need to defend against pseudo-easy things taking over and overriding basic capabilities / internal (locally better informed) priorities.

What about "direct $ cost"?
- Label plots (could be sized on the graph but that could be distracting)
- Note cost of groups of options in order to offer packages
- Additionally, always show costs as a proportion of total budgets / estimates
- If the options are shown with proportion of budget and packages of options, and existing fait accompli are also shown, this should approximately take care of "opportunity cost"

Because a chart should show existing activities, new / expanded initiatives should be indicated differently (e.g. bold / colour)
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Amid the criticism of social media, reflect on the benefits:
"Facebook and other forms of online networking were developed at just the right time in my life and have enriched my friendships. I love to hear my text alert on my phone, I love getting messages and comments on Facebook, I love hearing Skype calls, I love letters in the post…I love my friends!!"
http://www.wellspringwestsussex.org.uk/social-networks.html
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