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Geonetric
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Geonetric helps hospitals and health systems implement innovative Web strategies to engage patients and communities online.
Geonetric helps hospitals and health systems implement innovative Web strategies to engage patients and communities online.

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Gundersen Health System partnered with Geonetric and got much more than a responsive website redesign. They launched a new website that provides a user-friendly connection to physicians, and strategically realigns microsites, locations, and thousands of pages of content into a more user-first, brand-friendly approach.

In addition, Gundersen’s physician and clinician profiles now showcase patient experience ratings and comments. This critical information is increasingly used by consumers to select care providers.

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Digital governance: The whole idea is to help everyone involved in the website at your healthcare organization function more effectively.

Do you have a governance plan in place?

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Although everyone wants more budget, it’s certainly not the only impediment to success. The fact is, where you’re at on the digital marketing adoption curve is an indicator of what barriers you’re most likely to face.

What barriers are you facing?

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Across the board, digital's share of the healthcare marketing budget is increasing.

The major driver is that consumers are increasingly leading digital lives. Not only is their total time spent online increasing, but one in five Americans reports being online “almost constantly.” This number grows to nearly 40% for 18–29 year olds. In order to be effective, marketing must meet consumers where they are. And increasingly this means digital.

Are you shifting with the demographic trends?

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The beautiful thing about healthcare marketing in a digital world is that you’re rarely left wondering if you’re getting it right. Long gone are the days of guessing the effectiveness of a promotion or channel. With tools ranging from vanity URLs to event tracking, heatmapping to website analytics, we have access to more data now than ever before.

But data in and of itself doesn’t do a whole lot for you. The real value lies in what you do with it.

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Your digital marketing budget is supporting an increasing number of activities and you’re under growing pressure to connect the top of the funnel to the bottom, delivering business value in terms your CFO and CEO care about. Clearly, attention is what matters in the new economy, and your job as a healthcare marketing leader is to earn it and monetize it. This often means shifting internal budgets, changing tactics and even retooling skill sets as you launch and refine your content marketing efforts.

But where do you begin?

#hcmktg

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In May, the Office of Civil Rights (OCR) released the final rule for Section 1557 of the Affordable Care Act (ACA), commonly known as Obamacare. This new ruling has a direct impact on website #accessibility for healthcare brands. Do you know what they are and are you ready to take action?

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Preliminary results from the Digital Marketing in Healthcare Survey reveals some important trends. As consumers look to interact digitally with healthcare brands, brands are increasingly shifting their focus from billboards to bits. As part of this, the survey says we can expect digital marketing budgets to increase...even if it means cannibalizing money set aside for traditional marketing.

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As the sun has set on the 2016 Olympic Games, it’s inspiring to think back on the sportsmanship, athleticism and teamwork demonstrated by the thousands of competitors.

At Geonetric, we’re reflecting, too. And we’re proud of the recent feats of functionality we’ve “coached” into hospital intranet launches, making them stronger, faster and more efficient while they support your organization.

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Great article from Greystone featuring Geo clients, Billings Clinic and St. Mary's Hospital, talking about issues they faced when choosing a new CMS.
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