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How Neiman Marcus Rolls Out In-Store Technology: Speed Is The Essence http://bit.ly/2k5anks
Retailers’ recognition that developing digital applications to match connected consumers’ in-store needs was a recurring theme at trade conferences over the past year, particularly at recent major industry conclaves like CES and NRF. Neiman Marcus has been moving rapidly to adopt an array of digital features at its 40-plus brick-and-mortar locations in the U.S., as Jeff … Continue reading How Neiman Marcus Rolls Out In-Store Technology: Speed Is ...
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For The GameStop Loyalty Program, Insight And Service Is The Reward http://bit.ly/2k0je70
Loyalty programs have given new meaning to retailers applying the environmental slogan, “Think Globally, Act Locally” when it comes to marketing to customers, said Mike Mauler, EVP and president of GameStop International, in a presentation at this week’s NRF17 Big Show. “One of the things we’re focused on is thinking globally and acting locally,” Mauler told … Continue reading For The GameStop Loyalty Program, Insight And Service Is The Reward
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RoadBlock Ahead: How Navigating Through Traffic Can Be A Lot Like Navigating Through Mobile Marketing http://bit.ly/2k1goTz
According to CNN, Americans were stuck in traffic for more than 8 billion hours in 2015. And I’m sure that once the numbers are tallied it will be more in 2016. Invariably when we hit a traffic jam or roadblock we try to find a work around. Maybe you use Google Maps, Waze or something … Continue reading RoadBlock Ahead: How Navigating Through Traffic Can Be A Lot Like Navigating Through Mobile Marketing
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Google Maps Updates Ride Hailing Integration http://bit.ly/2jMZxDS
Google Maps’ latest redesign offers more options and information for users of on-demand ride-hailing services like Uber and Lyft, along with in-map views of nearby cars as well as background on planned destinations, including reviews, articles, restaurant menus. When a user opens Google Maps’ “ride services mode,” instead of a static list of ride hailing providers, they’ll see the … Continue reading Google Maps Updates Ride Hailing Integration
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Beacons Provide An Extra Boost To Holiday Sales — But How?
http://bit.ly/2jJd5QI
As retail stores experienced continued challenges from e-commerce this holiday season, beacons appeared to represent one tool that brick-and-mortars can use to boost sales. Beacon platform Swirl Networks has come out with general performance numbers based on in-store shopper activity that provides an anonymous glimpse into how brands that used the Bluetooth-powered sensors performed during … Continue reading Beacons Provide An Extra Boost To Holi...
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+GeoMarketing's Lauryn Chamberlain predicts that location marketers will deliver clearer utility to consumers in exchange for turning — or leaving – location services on.
GeoMarketing's Lauryn Chamberlain predicts that location marketers will deliver clearer utility to consumers in exchange for turning on location services.
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Acxiom Sharpens Geo-Data Focus, Expands Alliance With Verve http://bit.ly/2k51Luf
Offline consumer analytics provider Acxiom is expanding its partnership with Verve as the Big Data company is looking to intensify and strengthen the quality of its location accuracy the insights related to its clients’ place-based marketing efforts. Verve is being added to Acxiom’s publisher partner network. The deal is designed to allow Acxiom clients to seamlessly integrate Verve’s location … Continue reading Acxiom Sharpens Geo-Data Focus, Ex...
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Salesforce Promises Greater Connections Between Retailers And Facebook Ads http://bit.ly/2j62tHv
Salesforce is connecting its Commerce Cloud with Facebook Dynamic Ads with a direct appeal to retailers at the NRF17 Big Show. This is a new integration with Commerce Cloud and the new Facebook Dynamic Ad unit. The new offering builds on Salesforce’s position as a Facebook Marketing Partner across Ad Technology, Content Marketing, Community Management and … Continue reading Salesforce Promises Greater Connections Between Retailers And Facebook Ad...
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Levi’s Takes Advantage Of Intel’s $100 Million Investment In Retail Tech http://bit.ly/2j32FY4
Intel is making a $100 million commitment to retail technology over the next five years, as the company continues to expand from its profile as a computer chipmaker and into a cloud-based, Big Data support system for the Internet of Things, marketing analytics, virtual reality, artificial intelligence, automation, and robotics. In a keynote presentation at the NRF 17 … Continue reading Levi’s Takes Advantage Of Intel’s $100 Million Investment In ...
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HSBC’s Kristien Turner: 2017 Is The Year Of ‘Story Doing’ — Not Storytelling http://bit.ly/2jJxXXW
It isn’t news that consumers want to access information on their own terms — and in real-time. But HSBC recently put its own number on the trend, stating at CDXForum at CES that its chatbot technology had proved 400 percent more effective at engaging users across platforms than banner ads. Following a panel entitled “the new … Continue reading HSBC’s Kristien Turner: 2017 Is The Year Of ‘Story Doing’ — Not Storytelling
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#Beacons Provide An Extra Boost To Holiday Sales — But How Much? w/@Swirl @inMarket_Media @Unacast @ChargeItSpot http://www.geomarketing.com/beacons-provide-an-extra-boost-to-holiday-sales-but-how-much
As retail stores experienced continued challenges from e-commerce this holiday season, beacons appeared to represent one tool that brick-and-mortars can use to boost sales. Beacon platform Swirl Networks has come out with general performance numbers based on in-store shopper activity that provides an anonymous glimpse into how brands that used the Bluetooth-powered sensors performed during … Continue reading Beacons Provide An Extra Boost To Holi...
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+GeoMarketing's David Kaplan predicts that location technology will assume an even more central part of the decisions consumers and marketers make in the coming year.
GeoMarketing's David Kaplan predicts that location technology will assume an even more central part of the decisions consumers and marketers make in 2017.
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