I think the author is a little bit over zeleous in his praise of the new ground being broken by the film makers, or perhaps to some degree the depth of the movie. Still tonally, it was a good, and genuine in its message. We came home and started building our own brick city, with a lighthouse, a park, a volcano, cohabitating shark and aligator, a skyscrapper, and who knows what else to come.
In the comments some folks said that lego produces models today, not creativity, to which i call bulocks. Lego sets have always come with instructions. You build those once, play with it for a few hours, and then you start adding lasers, and rockets or break it apart and make somethig different. It is in the making of the sets that one learns some of the sophisticated techniques to strengthen a model or how two pieces might interact in a new way. To me it is like arguing the taking a course in creative writting stifles creativity.