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Geoffrey Cooling
422 followers -
Interested in all facets of commercial strategy in healthcare
Interested in all facets of commercial strategy in healthcare

422 followers
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Geoffrey's posts

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Possible treatment for Sudden Sensorineural Hearing Loss

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Free online audiogram creator from Steve Claridge

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Patient Insights & Why It Could Change Everything A recent technology innovation from Unitron has really stoked my imagination. The feature if expanded in a small way and combined with cloud computing could change the first fit and fine tune of hearing…

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Unitron technology, shaping the future of hearing aid provision, underestimating the lazy, I mean busy and this ain't a love letter

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Delivering Collaborative Care and Focused Technology So, many of you will know I like Unitron as a company, their devices are pretty good but it is their culture and vision that really does it for me. They are the only company that really focuses on…

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Audiology Marketing in a Digital World A Modern Digital Audiology Marketing How To When I speak to business owners about Audiology SEO, it is often evident that they don’t really understand it. Designing an online Audiology marketing strategy can be…

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Optimising chair time with no effort lead generation In the last post I spoke about how prequalifying can make a difference to our business. I touched upon a piece of kit that will help us to pre-qualify and I speculated that it may well help us with lead…

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Some recent research and an evolving concept has led us to a new understanding
If we design a page that answers these questions clearly with an engaging copy within pretty and engaging elements we are more than halfway to immediately meeting the needs of the prospect. We have clear ideas about the elements that we will use to answer those questions and we plan to begin changing our sites with this new concept in mind.
I think it is worth your while to assess your own websites with this concept in mind. We were actually meeting much of this framework with our sites without really thinking about it. However, we were missing a trick or two.
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