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Geoffrey Cooling
Attended Synge Street
Lived in Dublin
415 followers|293,186 views
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Geoffrey Cooling

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Unitron technology, shaping the future of hearing aid provision, underestimating the lazy, I mean busy and this ain't a love letter
Unitron has delivered strong technology features that allow a complete change in the provision of hearing care, but this ain't a love letter
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Geoffrey Cooling

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Audiology Marketing in a Digital World A Modern Digital Audiology Marketing How To When I speak to business owners about Audiology SEO, it is often evident that they don’t really understand it. Designing an online Audiology marketing strategy can be…
Audiology SEO & content marketing should be an important part of your marketing strategy, this book covers what it is and how you can do it
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Geoffrey Cooling

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Some recent research and an evolving concept has led us to a new understanding
If we design a page that answers these questions clearly with an engaging copy within pretty and engaging elements we are more than halfway to immediately meeting the needs of the prospect. We have clear ideas about the elements that we will use to answer those questions and we plan to begin changing our sites with this new concept in mind.
I think it is worth your while to assess your own websites with this concept in mind. We were actually meeting much of this framework with our sites without really thinking about it. However, we were missing a trick or two.
We have been thinking about the structure of the pages we design lately, our experience so far has changed our thinking, so how do we engage and convert?
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Pre Qualifying Prospects in Audiology

Let’s Talk Tech

I spoke last time about the screening of prospects in order that they don’t meet you unless they have to. I firmly believe that this approach is what is best for you and for the modern customer. The idea of offering a screening service in order that their time is not wasted, in order that they can get quick answers, works well for the modern consumer. It also ensures that your time is not wasted either, that has to be viewed as a good thing. So how will we achieve this state of near nirvana? Through readily available technology, so let’s talk tech.
What tools can be used to pre-qualify prospects in Audiology? Will those same tools function as a lead generator? let's talk optimising chair time
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The first in an exploration of ideas that can help us change our processes to deliver a more relevant service that may also cut our costs
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Selling Hearing Aids Or Providing Holistic Hearing Solutions I have just come back from a two-day speaking event at BSHAA 2016 where I had hoped to challenge delegates thinking on technology, our business model and what exactly they do. I think I did just…
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Delivering Collaborative Care and Focused Technology So, many of you will know I like Unitron as a company, their devices are pretty good but it is their culture and vision that really does it for me. They are the only company that really focuses on…
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Optimising chair time with no effort lead generation In the last post I spoke about how prequalifying can make a difference to our business. I touched upon a piece of kit that will help us to pre-qualify and I speculated that it may well help us with lead…
Optimising chair time with no effort lead generation In the last post I spoke about how prequalifying can make a difference to our business. I touched upon a piece of kit that will help us to pre-qualify and I speculated that it may well help us with lead generation. I… Continue reading
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Fantastic event Unite University from Unitron. Two days of business learning and development

#uniteuniversity  
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Pre-Qualifying and Optimising Chair Time In my last article, I tried to challenge people to consider the status quo including the processes and journey we employ. I think by now we all understand the concept of disruptive innovation and how consumer…
Pre-Qualifying and Optimising Chair Time In my last article, I tried to challenge people to consider the status quo including the processes and journey we employ. I think by now we all understand the concept of disruptive innovation and how consumer demands drive change. However, over and above those pressures our industry,… Continue reading
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A Broken Business Model This is the first in a series of explorations into changing our processes in order that we can deliver a more relevant service. Let’s explore how we can change the business model so that we can survive. In my last article I said…
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Quicksin, Speech Perception, and Bi-CROS Use on Aidable Ears
What if QuickSin results on one ear show that while the loss is aidable, you need +30dB for any chance at speech perception in noise while the other ear is at +6dB? What if QuickSin results on one ear show that you may never be able to deliver speech perception in one ear, while the other aidable ear will manage with a decent hearing aid? Is there an argument against fitting an aid to the worst ear, or is there an argument for fitting a Bi-CROS system? Here is the kicker, if we fit the Patient with this type of presentation with a Bi-CROS and they get on exceptionally well, does that trump the established and scientifically validated fitting protocol? I have discussed this with a couple of people, now I would like to hear from you, let me know what you think?
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Geoffrey's Collections
Story
Tagline
Interested in all facets of commercial strategy in healthcare
Introduction
Geoffrey Cooling is the writer of the hearing healthcare blog, Just Audiology Stuff. He also contributes to several other hearing healthcare blogs.  He is the co-founder of AudiologyEngine.com, which is a web development, SEO and content marketing platform designed specifically for the retail hearing healthcare industry. 

He currently works for a multi branch hearing aid retailer as a Business Development Manager. He has a great interest in strategic commercial planning and tactical implementation of those strategies. He also has a great interest in the psychology of Customer engagement in health practice situations and the implementation of commercial strategies in practice management.

All of his opinions and views are his own and do not reflect on the company he works for. Geoff can be contacted at geoff @ Gmail
Education
  • Synge Street
Basic Information
Gender
Male
Work
Occupation
Audiologist
Skills
Business Development, Audiology Marketing, Blogging, Social Media Management, Commercial Strategy, Patient Retention,
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Dublin
Contact Information
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Geoffrey Cooling's +1's are the things they like, agree with, or want to recommend.
Unitron, Changing The Future of Hearing Healthcare Provision
justaudiologystuff.com

Unitron has delivered strong technology features that allow a complete change in the provision of hearing care, but this ain't a love letter

Quicksin, Speech Perception, and Bi-CROS Use on Aidable Ears - Just Audi...
justaudiologystuff.com

If speech perception in an aidable ear is non-existant, is a Bi-CROS fitting the answer? Musings of a man who can't stop thinking

Business of Hearing Healthcare: Website Analytics-- Understanding the Da...
hearinghealthmatters.org

Geoff Cooling delves further into how to interpret the results of your website's performance and what the data is telling you about your sit

Measuring the Performance of Your Audiology Practice Website | Geoff Coo...
hearinghealthmatters.org

Geoff Cooling talks about the how and why you should be measuring the performance of your audiology or hearing aid practice's website.

Stapedectomy Effects on Tinnitus
oto.sagepub.com

Abstract Objective To relate poststapedectomy change in tinnitus loudness to change in tinnitus severity. Study Design Prospective, within-s

TeamViewer – Access your computer remotely and share your desktop with f...
www.teamviewer.com

Remote Control any computer within seconds as if you were sitting right in front of it and host online meetings and presentations easily ove

Business of Hearing Healthcare: Setting Up The PPC Campaign| Geoffrey Co...
hearinghealthmatters.org

Geoff Cooling concludes his post on how to create a successful PPC campaign for audiology practices, and how to best target your campaign fo

Business of Hearing Healthcare: Pay Per Click Advertising| Geoff Cooling...
hearinghealthmatters.org

Geoff Cooling explains how audiology practices can successfully implement PPC campaigns into their marketing mix to generate referrals.

Patient Retention, The Ten Best Practices
justaudiologystuff.com

Worried about your Patient turnover, 10 best practices for Patient retention

Exploring the Business of Hearing Healthcare - Hearing Views | Commentar...
hearinghealthmatters.org

The author continues his exploration of what drives consumers to and away from hearing healthcare practices and encourages hearing providers

Request Rejected
hawkinshearing.com

The requested URL was rejected. If you think this is an error, please contact the webmaster. Your support ID is: 11970655487939835466.

Mobile-Friendly Test
www.google.com

This test will analyze a URL and report if the page has a mobile-friendly design. Learn more about the mobile-friendly criteria and how it m

11 Things To Invest in Right Now to Grow Your Business Online
www.jeffbullas.com

There is a seismic shift in how a business should be evolving today. Here are the 11 things you should be investing in right now to grow you

Paper Rater | Pricing
www.paperrater.com

Spoiler alert: we offer a free service.

Social Proof in Healthcare Marketing | LinkedIn
www.linkedin.com

The power of social proofSocial proof is a powerful signal to prospective purchasers, it works to validate the purchase in quite a strong wa

What's new Austin, TX
www.austinhearingservices.com

Austin Hearing Services provides a variety of hearing healthcare services including hearing assessments, education, and counseling

7 New Tools from Digital Marketing Experts | @AskJamieTurner
60secondmarketer.com

Are you curious what digital tool the top internet experts use? You can find out what 7 internationally-recognized experts use in this post.

What My Dad Taught Me & Why It Matters | LinkedIn
www.linkedin.com

An answered QuestionI originally wrote the following a long time ago, in essence it was an answer to the question "Why do you write?". I sai

Audiology Engine, A New Product Offering Just Audiology Stuff
justaudiologystuff.com

Audiology Engine, driving the success of your hearing healthcare Practice with products and services that will maximise your business.

Know The Quality of Your Healthcare Service? The RATER Model | LinkedIn
www.linkedin.com

Assessing The Quality Of Your Healthcare PracticeIt is clear across all facets of healthcare that quality of service delivery has become an

Public - in the last week
reviewed in the last week
Great chipper, basically does what it says on the tin. Fish and chips are good, kebabs are great and the southern fried chicken is fantastic.
Public - a month ago
reviewed a month ago
Nice hotel, the bar is a bit of a let down, basically a big space with nothing really to endear it. However, the staff are really friendly and the food is pretty good. The Guiness isn't bad either. The rooms are excellent, all of the comforts you would expect from a Hilton.
Public - a month ago
reviewed a month ago
The staff are exceptional, if you stay regularly enough it will begin to feel like a second home.
Public - a month ago
reviewed a month ago
27 reviews
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San Bennett and her team are dedicated to providing the best possible hearing aid and hearing healthcare experience. Congratulations to them on their expansion to this their new shop and the best of luck.
Public - a month ago
reviewed a month ago
Greg and Val are dedicated to offering the highest levels of care and service possible. They are welcoming and truly care for their customers. They have by now become almost famous for their earwax removal set up and service. Their customers always return, a sign if needed that this couple know how to fit hearing aids and care for people with hearing loss.
Public - a month ago
reviewed a month ago
Staff are friendly but not overbearing. The food is pretty good
Public - a month ago
reviewed a month ago