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Geoff McDonald
Works at Book Rapper
Attended Deakin University
Lives in Melbourne, Australia
442 followers|17,676 views
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Geoff McDonald

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This is a crucial conversation for all leaders - particular the higher you make it up the C-suite of leadership. 
How are you keeping up with technological change? And in particular are you willing to admit you don't know what's going on? 
Nadine Parkington from Think Nimble offers some great insights into what is needed to learn in the face of uncertainty and rapid change. 
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Great chat with Irma Zimmermann about design, career choices, online branding, the 5 Cs of success and website design
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Geoff McDonald

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Is this the stupidest thing you've ever heard? Sounds like a license to pollute!
Australia's top polluters will set their own limits virtually penalty free, according to the Government's latest Direct Action policy paper.
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We can do something small tonight: https://plus.google.com/u/0/+TheaWestra/posts/YrToueonGHp
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Most solo business operators and service providers will be asked at some point in their career to work for free. We share 11 things to consider when the inevitable happens. #workforfree
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Geoff McDonald

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Do you want to be more creative? More insightful? Have more 'aha' moments? The secret is simpler than you might think. There's nothing to do or learn. In fact, it's the opposite... the key is to do less! A remarkable insight into how the brain actually works from the latest research.
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Great discussion about having a big hairy audacious goal that jolts you out of complacency #onemillionoptimists  
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Three ways marketing has changed in the shift from factory to smartphone...
What's the Big Idea? This is the first in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Factories thrived on little ideas. A tweak here, a little efficiency there, a modest improvement all over… In the Old Marketing, most products were average and success was given to those who advertised…
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Geoff McDonald

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Here's the complete Book Rapper summary of Daniel Pink's best selling book A Whole New Mind... Essential career advice for the Conceptual Age!
How to Think Right This is the Book Rapper version of Daniel Pink’s best selling book, A Whole New Mind. We've rewritten the book so you can grasp that big ideas in under 30 minutes. We called our issue: How to Think Right. If you want our beautifully designed pdf copy click here. It includes audio…
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Geoff McDonald

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The nine principles for creating a manifesto can be used by business experts and organisations to plot their future vision and purpose.
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Geoff McDonald

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The aim of all your content creation efforts should be to spark conversations. We explain why.
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Geoff McDonald

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The last tip is so obvious you'll laugh and realize you're not doing it!
Do you sometimes wish that you could clone yourself in business so there is more of you to go around? You are not alone. When you are the product and there is a great demand for that product, then it’s time to look at ways to get more of you or more out of you. 1. Save more of your time Identify tasks that take up time that you don’t need to do. Look at the tasks that eat up your time and keep you away from the job. It might be answering telep...
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There's a lot been written about how to run a business. And, I think the big gap is for when you are your business. Here's three rules that I think we solo operators need to consider that are missed by most business publications...
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Work
Occupation
Ideas Architect
Employment
  • Book Rapper
    The Book Rapper, 2008 - present
  • Ideas Marketing
    Ideas Architect, 2010 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Melbourne, Australia
Previously
Lincoln, Nebraska - London, England - Geelong, Australia
Story
Tagline
Ideas Architect : Design, Build and Sell Your Idea
Introduction
Love ideas... think too much... love design.
Education
  • Deakin University
    Architecture
  • University of Nebraska–Lincoln
    Architecture
Basic Information
Gender
Male