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Geoff McDonald
Works at Book Rapper
Attended Deakin University
Lives in Melbourne, Australia
477 followers|18,043 views
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Geoff McDonald

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Business models have become more important than ever before because of the range of choices we now have and it's all thanks to digital media.
Business models are not new and they do present opportunities. We use the example of business models for professional speakers
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Nice and simple! The basics for getting it right for your digital strategy - particularly for organisations.
Digital strategy success always comes down to three things, says Mark Cameron of consultancy Working Three.
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Too much time is spent being productive... much more fun to waste time...
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Brilliant! How many of these 11 can you tick off?
Are you productive or are you just busy? Here are 12 ways in which productive people stand out from those that are just busy.
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My third most popular blog post out 894...
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Three ways marketing has changed in the shift from factory to smartphone...
What's the Big Idea? This is the first in a series of 14 marketing trends adapted from Seth Godin’s book Meatball Sundae. Factories thrived on little ideas. A tweak here, a little efficiency there, a modest improvement all over… In the Old Marketing, most products were average and success was given to those who advertised…
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Geoff McDonald

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A great interview talking about the four eras of digital technology and the recurring digital bubbles. Are you jumping on the bandwagon of the latest shiny new digital thing or pursuing solid business practice?
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What shortcuts are you taking? And, most importantly are they taking you to where you want to go?
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I think Steve Martin got it right... 
The key to becoming a better speaker is to get the right practice in front of the right people who can give you constructive feedback. Here's how...
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What stories are you using to grow your business?
Business stories are the all-purpose, universal tool for every business. In this presentation we share the eight stories you need to tell to build your brand, market with meaning and connect with your customers. This Book Rapper issue is derived from Valerie Khoo's brilliant book Power Stories.
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Uniforms are a powerful ways to brand yourself. Whilst we tend to think of them as formal uniforms like those worn by the police, army or workers at McDonalds, there is lots of scope for individual consultants to develop a uniform as part of their brand. This could be as simple as wearing a particular colour or specific piece of clothing - a scarf or tie. In this post we share 5 reasons to use uniforms to build your brand and 9 ways to do it. 
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This is a crucial conversation for all leaders - particular the higher you make it up the C-suite of leadership. 
How are you keeping up with technological change? And in particular are you willing to admit you don't know what's going on? 
Nadine Parkington from Think Nimble offers some great insights into what is needed to learn in the face of uncertainty and rapid change. 
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Have him in circles
477 people
Helen Robinett's profile photo
Adrienne McLean's profile photo
Meg Dunley's profile photo
Tuan Hoa Anh (VUA KEM)'s profile photo
Howard Marketing Services's profile photo
Joyce Respecia's profile photo
Erica Bagshaw's profile photo
Michael Yacoub's profile photo
Trav Bell's profile photo
Work
Occupation
Ideas Architect
Employment
  • Book Rapper
    The Book Rapper, 2008 - present
  • Ideas Marketing
    Ideas Architect, 2010 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Melbourne, Australia
Previously
Lincoln, Nebraska - London, England - Geelong, Australia
Story
Tagline
Ideas Architect : Design, Build and Sell Your Idea
Introduction
Love ideas... think too much... love design.
Education
  • Deakin University
    Architecture
  • University of Nebraska–Lincoln
    Architecture
Basic Information
Gender
Male