I think we've entered warp speed when it comes to clamoring to give advice on things that are just too new and unproven to make authoritative recommendations. In the "old days," we had to wait and see over time and then...we'd write a book which would come out in a year and still be relevant when it did. ;) Right now, we should be in introduction mode and explaining the very basics rather than leaping into the deep end before we've learned to put our faces in the water, much less swim.
Seems to be reasonable advice, especially about the limits for fundraising in the short-run. But it does seem like presence here early makes sense for nonprofits such as ours (http://socialcapitalinc.org) where tech features prominently in the work. More to connect and engage with interested folks, not fundraising per se.
Another question is whether there are other channels in the strategy that need investment and may pay off more in the short-term - nothing wrong with waiting and being strategic - http://www.bethkanter.org/email-search/
+Bill Johnston While most of Zoetica's clients get social and are actually on Google+ as individuals, most of their volunteers, donors and stakeholders are not on yet. A vast majority, in fact. That's the issue.
I don't think it's an issue that your audience is not on G+ yet. You can still start developing a presence of value on a social media site to prepare it for when your audience does get on. There is also the tremendous power of SEO with anything Google.
+Bruce Bates+Steven Streight Please explain to me how someone is supposed to ask their friends for money if they aren't on Google+? Social fundraising's #1 reason to give according to the Millennial Donors research is an ask by a friend. Don't mistake a long tail view of months and years for a fundraiser which takes place in a week or two.
+Geoff Livingston+Bruce Bates has a good point about Circles clicking on Share and +1 for a fundraising org. Why can't a fundraiser use G+ to tell a story about the organization, provide value to the community, answer questions, etc.? Plus, the SEO power of being on G+ is, from all reports I see, tremendous. This is a very real benefit of a G+ presence for any organization or individual.
+Bruce Bates I'm not convinced. I did a fundraiser last week, and I am an early adopter, and I can tell you even with everyone across all the networks, Twitter and email rocked it. Now imagine not having any friends on Google+. At least I got +1s. They'd get crickets.