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Some brands never get it.  And that's why they fail.
At last week's Cause Marketing Forum, The Great Breast Cancer Debate panel at the 2012 Cause Marketing Forum featured Margo Lucero of Susan G. Komen for
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Their handling of the PP situation was pure arrogance. When some it was announced that some people refused to give, they trumpeted how other upped their giving to "more than compensate". That uptick in their donations was support from people who supported their decision to stop funding PP. However, I believed that the real hit would come later, from corporation distancing themselves and from their volunteer corp being gutted. I personally know half a dozen women who were once warriors for their walks who now want nothing to do with them. 
Yes, you were right. They have lost 20% of their corporate sponsors and 1/3 of their walkers!
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