A former journalist, Geoff continues to write, and has authored four books. Most recently he published his first novel Exodus in 2013, co-authored Marketing in the Round, and wrote the social media primer Welcome to the Fifth Estate.
Professionally, Geoff has advised more than 10 members of the Fortune 500, including AT&T, Cox, eBay, Ford, General Dynamics, Google, PayPal, Pepsi Co., Procter and Gamble, SAIC, Verizon and Yum! Brands. He has also advised numerous start-ups, mid-cap companies, and nonprofits, including United Way of America, Live Earth, The Case Foundation, Razoo, Environmental Defense Fund, the Philanthropy 2.0 Project, Tekelec, Network Solutions, Vocus, the Washington Nationals, and Sully Erna (Godsmack lead singer).
Geoff organized the first Give to the Max Day: Greater Washington in 2011, an event that raised $2 million for more than 1000 nonprofits using online media tools. He also started and sold social media boutique Livingston Communications (2009). He was won awards from the Society of New Communications Research, the American Marketing Association, the International Association of Business Communicators, as well as an Axiom Award forNow Is Gone.