- SephoraSenior Editor, present
- New York Magazine
- Condé Nast Publications
Genevieve Leon is a wordsmith, optimist, and adventuress of the transient, the old, the beautiful, and the dissonant. She believes an insight is worth a thousand words and a tagline should leave you speechless. She lives for their synergy, an electric duet that is greater than the sum of its parts. Which, by the way, is her idea of math: part logic, part magic. All art.
She is a writer, thinker, and creative branding strategist specializing in beauty, fashion, and lifestyle concepts. As Senior Editor at Sephora, she currently leads branding and ideation for key franchises and categories, while growing, mentoring, and editing a prolific team of young writers. She has worked for MAC Cosmetics, UncommonGoods, New York Magazine, Allure, Vogue, W, and Harper's Bazaar.
She's partial to felt-tip pens, archetyping, and Dorothy Parker—her birthday twin.
Specialties: Branding, Voice, Taglines, Copywriting, Creative Concepting, Editing, Ideation, Naming, Content Strategy.
- Villanova University