Generation Iron Movie was released in theaters this year and right away took the top position as the #1 Documentary in US and the #1 Bodybuilding movie in the world. The film is an inspirational story of the top 7 professional bodybuilders in the world, fighting for title of Mr. Olympia. The film is narrated by Mickey Rourke and produced by the producer of the legendary classic – Pumping Iron.
Generation Iron is now a true movement for all Bodybuilding and Fitness enthusiasts. It's a movement for the new generation that believes in the concept of self-improvement, both physically and mentally. Fans and supporters from all around the world can't get enough of Generation Iron. This is how Generation Iron Official Merch Brand was formed. We’ve paired up with some of the biggest brands in the business to best suite our audiences in and out of the gym. Join the Movement.