IHS Markit loyalty awards are presented annually to companies and brands that demonstrate the ability to retain owners over repeat buying cycles. They are the only fact-based awards in the industry focused on owner loyalty. Awards are based on consumer transactions and information obtained from state registration and lease transaction information.
In addition to the recognition of GM as the company with the best “Overall Loyalty to Manufacturer” during the 2016 model year, the Chevrolet Volt, GMC Yukon Denali XL and the Cadillac brand were also honored.
GM was the fastest growing full-line automaker in 2016 based on retail market share, which was up 0.5 percentage points to an estimated 16.8 percent. Chevrolet continues to be the U.S. automotive industry’s fastest-growing brand, with retail market share up nearly 1 point in the past two years to 11.1 percent.