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Gemma Storey
Works at Carrot Communications
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Copywriter and social media manager @Carrotcomms and @Polpeo
  • Carrot Communications
    Copywriter and social media manager, present
Copywriter | Social Media Manager | Creative Writer

I’m the copywriter and social media manager at PR agency Carrot Communications and content creator, social media manager and community manager for the crisis simulations at social media simulation company Polpeo. 

A regular contributor to PR stunts blog PRexamples, and the Carrot blog, I tweet for work over @carrotcomms and @Polpeo.

I write speculative fiction in my free time and blog about it over on You can follow me on Twitter (if you like cats and geeky obsessions…or at least don’t mind me going on about them) @gemma_m_storey.

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Gemma Storey's +1's are the things they like, agree with, or want to recommend.
Beck's Green Box Project

Experience the Green Box Project, learn about Beck's support of works by independent thinkers housed in 2m cubed green boxes viewable by the

How to Create Social Media Images That Support Your Brand |

Are you getting maximum results from your visual content? This article shows how to help your audience associate your social media images wi

TV goes social: How brand marketers can learn from the best

Most brands tend to focus on their products and services when they use social media.

How to breathe new life into old content

In early 2011 I put together a simple video for a friend's band for a song they made referencing a certain (lonely) dictator.

The introvert's guide to working in communications

It's an extroverted field, but not every professional is a 'people person.' That's hardly an obstacle to success, though. Here's how to cope

What Is a Whitepaper? [FAQs]

Get the definition of a whitepaper in the context of business and marketing, and answers to frequently asked questions about whitepapers.

What Makes Good Content?

There are a lot of different components that go into stellar content. Here are three of the most important to keep in mind.

Choosing a Content Calendar | Social Media Today

Do you know what you're posting, sharing, and blogging this Thursday? How about two Thursdays from now? Thursday of next month? Thursday of

The Guide To Social Media Time Management

Do you struggle with social media time management? Learn how to rethink your approach to social and how to prioritize the most crucial tasks

Always Be Capturing

Are you a PR professional facing a need for news but no news in sight? Always Be Capturing

Building Your Personal Brand Online In 10 Easy Steps

What do people see when they Google you? Building your personal brand online will determine the business you get - and don't get - for many

The Importance of Human Moderation in Online Safety

Moderation is about keeping people and brands safe. It is a fundamental part of what Safer Internet Day is all about: creating a better inte

Why Mindfulness Is The Antidote To Multitasking

Research shows that people who multitask all the time can't sustain their attention, even when they shut off all their devices. Training you

"Walking Dead" Creator Robert Kirkman's Secret To Juggling Creative Proj...

Prolific comics and TV writer Robert Kirkman's unconventional approach to work-life balance includes hard-stop work hours and failing that u

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

Check out these six traits of quality copywriting to figure out how you can better your own marketing copy.

How Free Is the Freelance Writer to Claim the Copy? #GreatDebate

Should freelance writers own the content they create for clients? Barry Feldman weighs in on the #GreatDebate.

Put Down the Red Pen: How to Know When It's Time to Stop Editing, and Se...

Want to be absolutely sure your piece is done, and ready to be published, sent in, judged or otherwise digested by the human experience? Ask


social media, social media crisis, social media simulations, crisis rehearsal, social media managers, brands, agencies

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