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Hasbro Reveals Plans For An Easy Bake Oven For Boys

In case you missed it last week, the Internets blew up at Hasbro when they responded poorly to McKenna Pope’s petition. McKenna, and about 40,000 other people, would like to see a version of the Easy Bake oven that appeals to boys and girls. She isn’t asking a lot, just some gender neutral styling and colors.

Hasbro’s public relations department responded with some history of the oven, explained that boys do play with their toys, and have been featured on packaging in the past. They stopped short of indicating a uni-sex version was planned, or even possible. As expected, the response went viral and spread like wildfire through Facebook and Twitter and even caught the attention of some celebrity chefs.

Today Hasbro invited Ms McKenna and her family to their headquarters and revealed a new line of ovens available in black, silver, or blue. The official announcement was not be made until the NY Toy Fair in February. It appears that Hasbro has been working on the color scheme for about 18 months and expects it to be on shelves by summer.

http://blog-admin.wired.com/geekdad/2012/12/hasbro-back-pedals-on-ez-bake-oven-for-boys/
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Robert Elliott's profile photoBonnie Burton's profile photoJeremy Johnson's profile photoMark Bienvenu's profile photo
6 comments
 
SWEET signed this petition, glad to see things are changing all great chef's need a start to matter what age :D cooking is NOT just a woman's place
 
Shouldn't EXXTREME be part of the name?
 
Glad to see they're providing variety, but why is purple a girls colour? Willy Wonka wore purple in the movie (OK, he didn't bake, but still).
 
I agree with Bonnie.  In addition to a rip cord that lets you send it flying down the drive way while it pops a wheely.
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