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Gazelle Interactive LLC
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adwords, pay per click, internet marketing, advertising agency, wordpress sites, adwords management
adwords, pay per click, internet marketing, advertising agency, wordpress sites, adwords management

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Who Are The Top Players in Google Shopping & AdWords - This article appeared first on Gazelle Interactive - Web Marketing Solutions in Delray Beach, Florida Who Are The Top Players in Google Shopping & AdWords SearchMetrics, a leading global enterprise platform for search experience optimization, has released a white paper that identifies the top ten most important players in the two main advertising formats for Google search results. While AdWords has been the primary advertising format for many years, Product Listing Ads (Google Shopping) only emerged in 2013. Important AdWords Players AdWords is both a text-based and image-based ad format that is placed next to organic search results with campaigns defined by keywords. Website owners can purchase these ads through a pay-per-click model. Use of AdWords has remained fairly steady over the years, but this ad format does have higher SERP market coverage. From the data that SearchMetrics compiled, the curve for visibility during 2014 was similar to Product Listing Ads in terms of the month

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This Is Apple and Google’s Next Big Battleground | TIME - This article appeared first on Gazelle Interactive - Web Marketing Solutions in Delray Beach, Florida This Is Apple and Google’s Next Big Battleground Tim Bajarin @bajarin July 6, 2015 Bloomberg—Bloomberg via Getty Images Aparna Chennapragada, director of Google Now for Google Inc., speaks during the Google I/O Annual Developers Conference in San Francisco, California, U.S., on Thursday, May 28, 2015. The war for better artificial intelligence is only just beginning For most of my 35-year technology career, fights over operating systems have dominated the landscape. First, it was MS-DOS againt the original Apple II OS. Then it shifted to Microsoft’s Windows vs. the Mac OS. Today it’s between Windows, Mac OS X, iOS, Google’s Android and Chrome OS. These wars have become ideological, with fanboys and devout followers in each camp. But there’s another fight brewing, too — the battle over artificial intelligence, or AI. At Google’s I/O event this year, the company announce

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Google’s algorithms advertise higher paying jobs to more men than women | The Verge - This article appeared first on Gazelle Interactive - Web Marketing Solutions in Delray Beach, Florida Google s algorithms advertise higher paying jobs to more men than women Study suggests how impartial data can encode real-life prejudices By James Vincent on July 7, 2015 05:40 am @jjvincent Ad-targeting algorithms created by Google could be guilty of discriminating between internet users, say researchers from Carnegie Mellon University and the International Computer Science Institute (ICSI). A study that used custom software named AdFisher to simulate the browsing activities of web users found that when visiting job sites, fake male users were more frequently shown ads promising large salaries than fake female users. The same study also found that users visiting websites about substance abuse were shown ads for rehab programs, even though Google did not disclose that it was tracking this information via its Ads Settings tool. I think our findings suggest that there are parts of th

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Google engineer apologizes after Photos app tags two black people as gorillas | The Verge - This article appeared first on Gazelle Interactive - Web Marketing Solutions in Delray Beach, Florida Google engineer apologizes after Photos app tags two black people as gorillas By Loren Grush on July 1, 2015 06:03 pm @lorengrush 99 Google came under fire this week after its new Photos app categorized photos in one of the most racist ways possible. On June 28th, computer programmer Jacky Alciné found that the feature kept tagging pictures of him and his girlfriend as gorillas. He tweeted at Google asking what kind of sample images the company had used that would allow such a terrible mistake to happen. Google’s chief social architect Yonatan Zunger responded quickly, apologizing for the feature. As part of the new Photos app, users’ photos can be tagged and arranged automatically based on objects in the photos. For instance, pictures of skyscrapers are all arranged in an album appropriately labeled skyscrapers. The tag feature learns as it receives more data, refining its metho

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Photos, social media now allowed on White House tours - This article appeared first on Gazelle Interactive - Web Marketing Solutions in Delray Beach, Florida Gazelle Interactive News WASHINGTON (AP) — Want to take a picture inside the White House Blue Room? Well, it s now OK to pull out your cellphone or camera and press shoot. The White House on Wednesday ended a long-standing ban on tourists taking photos or using social media during public tours of the building. Michelle Obama made the announcement in a video posted on her Instagram account. If you ve been on a White House tour, you may have seen this sign, she says, holding up a placard that states No Photos or Social Media Allowed. Well, not anymore, she adds, and then dramatically rips the sign in half. Those visiting the presidential mansion on Wednesday with cameras in hand may have also taken note of another visual: sharp, metal spikes being installed atop the White House fence. The Secret Service upgrade comes amid concerns about would-be intruders scaling the fence and jeopard

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Google’s image recognition software returns some surprisingly racist results. - This article appeared first on Gazelle Interactive - Web Marketing Solutions in Delray Beach, Florida Google Scrambles After Software IDs Photo of Two Black People as “Gorillas” 1.1k 431 144 By Jacob Brogan Google Photos director Anil Sabharwal announces Google Photos during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. Photo by Justin Sullivan/Getty Images Image recognition software is still in its infancy. Sometimes that means it’s a little silly, as when Wolfram Alpha’s algorithms confuses cats with sharks or goats with dogs. Sometimes it’s a little creepy, as it was when Facebook announced that it can identify you even if your face isn’t showing. And sometimes it’s just really, really icky. When Brooklyn-based computer programmer Jacky Alciné looked over a set of images that he had uploaded to Google Photos on Sunday, he found that the service had attempted to classify them according to their contents. Google offers this capability as

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Google’s image recognition software returns some surprisingly racist results. - This article appeared first on Gazelle Interactive - Web Marketing Solutions in Delray Beach, Florida Gazelle Interactive News Google Scrambles After Software IDs Photo of Two Black People as “Gorillas” 1.1k 431 144 By Jacob Brogan Google Photos director Anil Sabharwal announces Google Photos during the 2015 Google I/O conference on May 28, 2015 in San Francisco, California. Photo by Justin Sullivan/Getty Images Image recognition software is still in its infancy. Sometimes that means it’s a little silly, as when Wolfram Alpha’s algorithms confuses cats with sharks or goats with dogs. Sometimes it’s a little creepy, as it was when Facebook announced that it can identify you even if your face isn’t showing. And sometimes it’s just really, really icky. When Brooklyn-based computer programmer Jacky Alciné looked over a set of images that he had uploaded to Google Photos on Sunday, he found that the service had attempted to classify them according to their contents. Google o

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Collection of Google Street View images of sheep. - This article appeared first on Gazelle Interactive - Web Marketing Solutions in Delray Beach, Florida Gazelle Interactive News Google Sheep View Is Just What It Sounds Like. You’re Welcome. By Lily Hay Newman Sheep on the move in Hawkes Bay, New Zealand. Screencap of Google Maps There have been a lot of pranks and disappointing mistakes on Google Maps lately. There were some gems in the past, like Pac-Man and Google Maps Westeros, but sometimes it s hard to remember the good times. Luckily, sheep exist. Google Sheep View is a collection of screenshots from Google Street View footage taken around the world. Sheep grazing in the Netherlands, sheep grazing in England, sheep grazing in Bulgaria. You get the idea. BUT YOU DON T REALLY until you go on the site and scroll through photo after photo of serene, sometimes hilarious sheep. There s even an outtakes section, which is just a delight. Photographers Ding Ren and Mike Karabinos write that they started the site this year because we en

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Always click the first Google result? You might want to stop doing that. - This article appeared first on Gazelle Interactive - Web Marketing Solutions in Delray Beach, Florida Always click the first Google result? You might want to stop doing that. Share on Facebook Share on Twitter Share on Pinterest Share via Email More Options Resize Text Print Article Comments 63 By Caitlin Dewey June 30 (Francois Lenoir/Reuters) When you go to Google for anything, be it a weather report or a phone number or an explanation of string theory, you assume that the top results will always be the very best. Those are, at least, the only ones you click: Studies suggest it’s a rare, rare Googler who bothers scrolling past search result number five. But according to a highly critical new paper out from legal scholar Tim Wu, Harvard Business School professor Michael Luca and data scientists at Yelp, many of us are totally missing out on the information that’s most relevant, and critical, to our lives. [What you don’t know about Internet algorithms is hurting you] They claim

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Google apologises for Photos app's racist blunder - BBC News - Google says it is
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