Who Are The Top Players in Google Shopping & AdWords - This article appeared first on Gazelle Interactive - Web Marketing Solutions in Delray Beach, Florida Who Are The Top Players in Google Shopping & AdWords SearchMetrics, a leading global enterprise platform for search experience optimization, has released a white paper that identifies the top ten most important players in the two main advertising formats for Google search results. While AdWords has been the primary advertising format for many years, Product Listing Ads (Google Shopping) only emerged in 2013. Important AdWords Players AdWords is both a text-based and image-based ad format that is placed next to organic search results with campaigns defined by keywords. Website owners can purchase these ads through a pay-per-click model. Use of AdWords has remained fairly steady over the years, but this ad format does have higher SERP market coverage. From the data that SearchMetrics compiled, the curve for visibility during 2014 was similar to Product Listing Ads in terms of the month
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