What a tragedy - the word "Olympics" is trade marked by Olympics 2012 organizers and it cannot be used without explicit permission from them? As per the present law, I can't cut a cake in the public with the words "Olympics 2012" engraved to celebrate the opening of Olympics 2012 on 27th July 2012.

Click on this link to read more about trade-marking of London Olympics 2012, and using its brand http://www.london2012.com/about-us/our-brand/using-the-brand/

The original Olympic spirit is to "Include All those who wish to join", while the present trend is to "Include only those who can Pay to London 2012 Olympics Organizing committee" . If the organizers cannot afford to host an event, why to bid for it  and later put its ethos/spirit for sale? Isn't it ridiculous to elevate "Profit center" concept or "Cost recovery Concept" to Olympics too!!!!

Was  profit in the back of the minds of the Kings in Athens and people in Greece when they started this great sporting event? Did they ever consider it as a business opportunity like it is viewed today? Over the years we have definitely lost the spirit of Olympics and now its a business sport like cricket in India?  We shouldn't degenerate to a level where we put our conscience, values for sale, only to line up our country and family too. It's surprising not many protests were made, and even if any were made the profiteers in London 2012 Olympics could silence or ignore them.

I actually wanted to bring this recipe as "Olympics 2012- Plulm cake". Now that the word Olympic is trademarked, let us enjoy the spirit of this great event and say "To celebrate the opening of the World's greatest Sports event on 27 July 2012 which brings People & Nations together, let us collectively cut a Egg-less Plum Cake and enjoy it together."    Share this recipe freely as detailed at http://www.gayatrivantillu.com/recipes-2/bakers-corner-1/eggless-plum-cake

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