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Gayane Dallakyan
Works at DM Consulting
Attended Haigazian University
Lives in Yerevan
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Gayane Dallakyan

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Yandex-ը  շարունակում է մնալ ռուսական շուկայի հիմնական  որոնման մեխանիզմը՝ անկախ այն հանգամանքից, որ ինտերնետ օգտագործողների հիմնական մասը նախընտրում են Google-ը: Այդ իսկ պատճառով, բոլոր այն կայքերը, որոնց  թիրախային շուկան Ռուսաստանն է պետք է օպտիմալացվեն ըստ Yandex-ի ալգորիթմների: 
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+Wildfire by Google shares how to measure social ROI.

Two Wildfire integrations are now available with Google Tag Manager and Google Analytics. These integrations are part of our vision for helping you better measure how social works alongside all your other digital channels, and how social can drive real business results. 

Read more about how to better measure social on the Wildfire blog at:
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Gayane Dallakyan

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Possible target of Google Zebra is Social Media, which is the big fish of SEO. Google uses social signals in its ranking algorithm as it considers them to be natural indication of site authority.
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Have her in circles
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Gayane Dallakyan

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Please add +Amusing World  to your Circle.
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Gayane Dallakyan

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Who, Who can give me ...
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[I'll disagree with the title of the slide, and change it...]
The power of "branding."  Yes, price is important, it is super important for households with less than $50k annual income (totally makes sense), but as you move up the segments, it is pretty amazing how the power of the brand grows steadily.

It even overtakes quality, by a lot, for households over $100k. Now that seems to make no sense. Would you rather buy something because of the label on it, rather than the quality of the product? Wait. What am I asking. Of course we do! : )

Branding it not just TV commercials and product packaging. It is a combination of your people, your values, your day to day actions. It is your ability to innovate, to merchandise, to be there at the point of pain (and solve it). It is insanely hard to establish, and yet often simple to explain.

Because we are on Google+, let me pivot. Take two minutes. Think of what your personal brand stands for. Can you explain it simple? Can it be put into a pithy tagline/motto?


PS: Data source:
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8 Silly Data Things Marketing People Believe That Get Them Fired.

That's the ambitious title of my latest blog post:

Eight simple things that present an insanely complex challenge for Marketers to figure out, no matter how obvious they might seem to be.

The post collects the "why" around each challenge, the "what" in terms of alternatives and presents "how" you can evolve and become rich, famous and earn your mom's love. 

As is always the case on Occam's Razor, we have a lot of fun learning. Checkout the post,, and share your own experiences and insights via comments there. 

#stayhungrystayfoolish   #datadrivenjobpromotions  
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Have her in circles
1,961 people
Hayk Lorikyan's profile photo
Consulting and training
SEO, Social Media Marketing, Web Analytics, Website Conversion Optimization
  • DM Consulting
    Director, 2013 - present
    Digital Marketing Services - Onsite search engine and conversion optmization - Offsite business development - Social Media Marketing - Pay-per-click - Web analytics
  • BSC - Business Support Center
    Digital Marketing Consultant, 2011 - 2014
  • South Caucasus Heritage Crafts
    Country Coordinator, 2012 - 2013
  • IMC Armenia
    Executive Director, 2012 - 2012
  • CAPS Armenia Project
    Marketing Specialist, 2009 - 2011
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374 10 460 674
57/1 Artashisyan Street
Web Analyst, Web Marketing Consultant
Digital Marketing Consultant

Web Analyst, Web Marketing
Online Marketing Certified Professional

Also Business and Economic Development, Marketing and Sales, SEO, SEM, SMO and more for 26 years...

"Always be prepared to give an answer to everyone who asks to give the reason for the hope that I have".
  • Haigazian University
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Gayane Dallakyan's +1's are the things they like, agree with, or want to recommend.
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