Two Wildfire integrations are now available with Google Tag Manager and Google Analytics. These integrations are part of our vision for helping you better measure how social works alongside all your other digital channels, and how social can drive real business results.
Read more about how to better measure social on the Wildfire blog at: http://goo.gl/onwHk
The power of "branding." Yes, price is important, it is super important for households with less than $50k annual income (totally makes sense), but as you move up the segments, it is pretty amazing how the power of the brand grows steadily.
It even overtakes quality, by a lot, for households over $100k. Now that seems to make no sense. Would you rather buy something because of the label on it, rather than the quality of the product? Wait. What am I asking. Of course we do! : )
Branding it not just TV commercials and product packaging. It is a combination of your people, your values, your day to day actions. It is your ability to innovate, to merchandise, to be there at the point of pain (and solve it). It is insanely hard to establish, and yet often simple to explain.
Because we are on Google+, let me pivot. Take two minutes. Think of what your personal brand stands for. Can you explain it simple? Can it be put into a pithy tagline/motto?
PS: Data source: http://goo.gl/hy3df
8 Silly Data Things Marketing People Believe That Get Them Fired.
That's the ambitious title of my latest blog post: http://goo.gl/Wv2og
Eight simple things that present an insanely complex challenge for Marketers to figure out, no matter how obvious they might seem to be.
The post collects the "why" around each challenge, the "what" in terms of alternatives and presents "how" you can evolve and become rich, famous and earn your mom's love.
As is always the case on Occam's Razor, we have a lot of fun learning. Checkout the post, http://goo.gl/Wv2og, and share your own experiences and insights via comments there.
- DM ConsultingDirector, 2013 - presentDigital Marketing Services - Onsite search engine and conversion optmization - Offsite business development - Social Media Marketing - Pay-per-click - Web analytics
- BSC - Business Support CenterDigital Marketing Consultant, 2011 - 2014
- South Caucasus Heritage CraftsCountry Coordinator, 2012 - 2013
- IMC ArmeniaExecutive Director, 2012 - 2012
- CAPS Armenia ProjectMarketing Specialist, 2009 - 2011
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