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Gary Steel
Works at Philly Search Engine Marketing
Attended Binghamton University
Lives in Medford, NJ
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Gary Steel

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Online pop-ups take the dubious distinction of being the most widely disliked form of advertising, with 73% of respondents reporting disliking these. Read the entire article here: Which Ads Do Internet Users Dislike the Most?
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Gary Steel

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Trying to manage your business’s paid search advertising on your own? Here are some common pitfalls to avoid. Read the entire article here: 3 common mistakes made in do-it-yourself PPC
Trying to manage your business’s paid search advertising on your own? Here are some common pitfalls to avoid. Read the entire article here: 3 common mistakes made in do-it-yourself PPC
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Gary Steel

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New research suggests that Millennials are heavily impacted by the views of friends and family. However, user-generated content – also long associated with Millennials – is perhaps even more influential. Read the entire article here: Millennials Rely on…
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Facebook advertising CPMs grew by 86% year-over-year in Q1 2016 to exceed $7, according to the Advertising Index Q1 2016 Report from Salesforce Marketing Cloud. Read the entire article here: US Facebook Advertising CPM and CTR Benchmarks, by Industry, in…
Facebook advertising CPMs grew by 86% year-over-year in Q1 2016 to exceed $7, according to the Advertising Index Q1 2016 Report from Salesforce Marketing Cloud. Read the entire article here: US Fac…
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Brad Geddes calculated the weight of each factor contributing to quality score, and describes how certain changes can affect your score and conversion rate. Read the entire article here: Hacking Google’s Quality Score Formula to Increase Conversions, with…
Brad Geddes calculated the weight of each factor contributing to quality score, and describes how certain changes can affect your score and conversion rate. Read the entire article here: Hacking Go…
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Gary Steel

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The majority of desktop display ads worldwide were not viewable in Q1 2016, reports comScore in its recently-released Global Advertising Benchmarks report. Read the entire article here: Roughly Half of Desktop Display Ads in the US Were Viewable in Q1
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Starting in the coming days, when you ask Google about symptoms like “headache on one side,” they will show you a list of related conditions (“headache,” “migraine,” “tension headache,” “cluster headache,” “sinusitis,” and “common cold”). Read the entire…
Starting in the coming days, when you ask Google about symptoms like “headache on one side,” they will show you a list of related conditions (“headache,” “migraine,” “tension headache,” “cluster he…
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  A new study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media plan reflect that kind of preference? Read the entire…
A new study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media…
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Digital media is getting most of the buzz these days, and perhaps rightly so, as digital has this decade overtaken TV as the medium with which adults spend the most time on a daily basis. Read the entire article here: US Adults Spend More Time Listening…
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Creating a video ad can be challenging. To make it easier for every business— from a dog walker to a barber shop owner—to get started with advertising on YouTube, we’re launching the YouTube Director suite of products. Three products that make video ads…
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Over the last week we’ve received questions about our autocomplete feature. I wanted to take the opportunity to clarify a few things. Read the entire article here: Inside Search: Google Search Autocomplete
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Official US Labor Department data showed drop of some 27 percent of the jobs in terrestrial radio in the period from January 1990 to March 2016.  Employment in Internet publishing and broadcasting, meanwhile, rose from about 30,000 to nearly 198,000, the…
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People
Work
Occupation
SEM, SEO, PPC, Display Advertising, Retargeting
Employment
  • Philly Search Engine Marketing
    present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Medford, NJ
Previously
Philadelphia, Pennsylvania
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Search Engine Marketing Specialist
Introduction
I work in the Philadelphia area offering PPC management, pay per click management, SEM, SEO, e-commerce consultation, search retargeting, web design services and consultation.
Education
  • Binghamton University
    1981
Basic Information
Gender
Male
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  • WordPress
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