[10 years ago] "Google acquired their company Where 2 Technologies - along with a second company called Keyhole developing the geospatial visualisation software that would become Google Earth - and the new team of 50 people set out building Google Maps.
[10 years later]
“The mapping war isn’t over, and it won’t ever be,” said [+Gary Gale
]. “It’s all about the fight to keep the map accurate and to give it context. A map is never finished, there is always more to be done. Anyone who gives people and business what they want, making it valuable to them will win.”
For Gale, the next five years in mapping technology will be about a new generation of sensors to take over from GPS and mobile phone signal triangulation. [to bring maps offline and indoors]
The future of the digital map, however, is not actually of the map, but using the map. Projects like those created by Hanke’s own Niantic Labs are good examples.
Field Trip, for instance, uses location awareness to notify users of interesting landmarks, features and places in the real world. Another, Ingress, is a location aware game that overlays a virtual playing field on top of our towns and cities.
These are the next evolution of the map, humanising and contextualising location to make it more relevant to us."
Happy 10th +Google Maps
and thank you +Gary Gale