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Galen Mooney
Integrated Digital Marketing Strategist With a Passion for Helping Brands Grow
Integrated Digital Marketing Strategist With a Passion for Helping Brands Grow

Galen's posts

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Here are 6 email templates you can use to customize the look of the emails your customers receive to better match your brand!

#shopify   #ecommerce  

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You’ve probably seen a lot of beautifully designed emails come into your inbox. These emails are often well-branded and very visual using imagery to grab the readers interest.

While these types of emails work well in many situations, there are clear benefits to using plain text emails as well.

Here are the pros & cons...

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People always want to know… if we try XYZ marketing tactics, when will we see results?

No matter how many studies are out there on the subject, it’s important to remember we’re marketing to real people here and people don’t always work on predictable timelines.

Sometimes to remind myself of this, I think about how marketing from other brands impacts me on a daily basis. *I think about the different touch points that occur from when I’m first introduced to a brand and when I actually make my first purchase.*

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"Amateurs look for inspiration; the rest of us just get up and go to work." - Chuck Close

Read the post here:

I love feeling inspired. It's so much fun when I come across something that just lights me up and pushes me to work harder to achieve whatever end result I'm working towards. 

But sometimes, inspiration holds us back... or at least the lack of inspiration does. We try so hard to find that next thing to fuel the fire beneath us that we end up waiting and waiting, and yup you guessed it, more waiting.

Sometimes working is the best way to get inspired. Forcing yourself to start something, anything even without a direction or an idea about where it will take you.

Sit down and focus on doing one small thing after another and often times you'll be surprised how inspiration finds you when you least expect it. 

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Here's why you should stop wasting time and money on a fancy logo... and what to do instead.

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7 Experts Share How To Really Generate Leads With Social Media
Do you struggle trying to generate leads with social media?

If so, you're not alone. 

+Melonie Dodaro with +Top Dog Social Media set out to find answers! She asked 7 experts to share their thoughts on where  businesses owners are struggling most when trying to generate leads with social media and how can they fix it?

Read tips from +Andrea Vahl +Donna Moritz +Paul Shapiro +Don Power and more! Thank you Melonie for including me this awesome article!

I especially love this tip from +Andy Crestodina -

"Pop open Google Analytics and look at Acquisition > Social > Conversions. This report shows you how many people from which social networks are taking action.

If you really want to dig into the data, measure the total traffic that came from each network and divide it by the number of conversions. Now you’ll know the conversion rate, which is the likelihood that they’ll become customers!

Now you can see which social networks are bringing you the visitors that are likely to act. Focus on those networks. Those are the visitors who are most likely to become paying customers."

Read it and pin it for later here:

#socialmedia   #socialmediamarketing   #socialmediatips  

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A little behind the scenes... why I am so passionate about simple web design :)

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A quick intro to my blog and why I started this whole thing :) 

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This is awesome. I will definitely be using a few of these tips quite frequently :)
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