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Gail Lockyer
310 followers -
"What a relief!"
"What a relief!"

310 followers
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You know the story about peanuts and monkeys, eh? Well it’s the same with a Virtual Assistant. Not all Virtual Assistants are the same.

Life is like that. Much like clothing brands – there are the bargain basement Op-Shop end of the spectrum right up to the luxury designer labels. So it is with Virtual Assistants.

I often get asked if I worry about losing my clients to a cheaper outsourced version of me in India or Philippines – not really because I don’t pitch myself to that level of client. If you are wanting the monkey then pay the peanuts! Simple. My clients are usually professionals that want to be able to access a professional service in “now” time by someone that is fluent in English as their first language.

I have heard so many people sharing their outsourcing stories with me and over and over again, I hear them talking about the lack of quality in the workmanship (I’ve experienced that myself when testing out an overseas option) and the need to double check everything before it is publicly available. What part of that is easing your burden? Isn’t that just increasing your workload?

Many of my clients are high net worth people and some more high profile than others. The one thing they have in common is they are not looking for a bargain priced assistant but rather a high calibre assistant that compliments them and their business. Pretty much like a silent partner in their business than can be held accountable and responsible for undertaking specific tasks.

They want a VA that can handle independent decision making, who can act, respond and represent them in their absence. A VA who has the nous to tackle any situation, acts with integrity and professionalism and who’s all encompassing brief is to “add value” and make their client’s day easier. Most, don’t care what the service costs they just want things done and done right and within the set budget. When you are forced to micro-manage a VA, you have lost the benefits.

I make it very clear to my clients what they can expect from me, we liaise regularly to stay focused and understand the client’s goal and they can relax to know the task will be done – done correctly. I don’t pretend to know everything and don’t accept all clients that are not within the scope of works I can offer. It is a balancing act from pricing too high or being a busy fool. It took me some time to truly understand my value in the market. In a competitive market this is probably one of the biggest challenges.

There will always be a place in the market for bargain basement VA’s and there will always be clients who hire their VA’s based purely on price. My clients get a business person and a very competent extra person they can depend on. My rates are very competitive and affordable.

Where do you place value on outsourcing? Do you want a VA based on performance or price? If you would like a local Virtual Assistant (that you can actually meet), why not contact me for a complimentary coffee and chat?
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FACEBOOK MARKETING: Facebook continues to grow amongst most businesses, and can’t be ignored. It’s widely used by many target audiences and can be a useful tool to build your audience, and ultimately converting into your sales. Here is a checklist to assist you to plan and implement your Facebook Marketing Strategy.

Have you chosen a Facebook name that is consistent with my business? Customers will be able to quickly identify your business Facebook page and profile. If it doesn’t match your business name, you can ask to change the name (subject to Facebook approval). This is often relevant if you change franchises etc.
Have you created a URL that you can use to promote your Facebook page. My vanity URL is https://www.facebook.com/halfdaypa), keeping it professional, consistent, and apparent to my customers. (Go to Admin Panel >> Edit Page >> Update Info to set your URL).
Then design and brand your Facebook page with current photos, logo, and other images that represent your business. Create a cover photo and header image that are professional and relevant to your business. Must be at least 399 pixels wide and 150 pixels tall – I recommend you use a graphic design program like Canva to design your header correctly.
Complete your “About” page that embraces the company brand, voice, and communicates current and relevant information about the business.
Create a goal for your Facebook page and social media marketing activities. Generally, I use Facebook to:
Drive traffic to my website
Provide valuable content and become the authority in my industry
Promote products and/or services
Build my opt-in list for my newsletter
6. Then establish a message for your Facebook page that supports your goals for Facebook marketing. Ask yourself:

Does this message support my brand and is authentic?
Is this message engaging and providing a value to my friends and followers?
Now create a content schedule for the next month (or six months although goals can change in that time) and ensure all your marketing is aligned with the goals. Try to integrated Facebook with your other marketing including:

blog
email signature
newsletter and other email marketing
any other social media pages
Minimise your time by leveraging technology and automated as much of the process as possible. For example, have your newsletter automatically posted on Facebook or your blog automatically posted (although I prefer to manually do this process so I can get a larger image on the post – personal choice).

Read your “insights” on Facebook to monitor your ROI and the page’s performance. Here’s a few tips to check for:

Content
Delivery & posting time
Clicks or Subscribers
And measuring results as they relate to a specific Facebook goal.
Once you have a strategy in place, it is a useful tool to connect with your prospects and begin to build a community around your business. Create your message, follow through, and track your results.

New changes to Facebook in 2018

Facebook is going to return back to being ‘social’ and a friend-to-friend platform rather than B2C platform. Businesses will have to spend more money to get their content seen. They wish to encourage more interaction and will highly favour Facebook Live videos. If you are doing a video, do not load to YouTube first and then Facebook – they want to keep the traffic within, therefore Facebook Live. Just be your authentic self, it doesn’t have to be perfect but a brief personal contact with your friends.

How things currently stand:

• A “like” is at the bottom of the engagement chart

• A “comment” is in the middle somewhere

• A “share” is considered really high engagement (that tells Facebook that you really are friends and the content is engaging)

Moving forward to the new Facebook: a lengthy comment will be given more weight than a quick comment, like or share. Be careful how you ask people to share your content, don’t get too spam like and don’t directly ask them to “please share” as it is baiting. Try asking “feel free to pass this on” etc.
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HOW MUCH IS YOUR HOUR WORTH?
You've probably heard the saying "time is money." It's a popular line for a reason — it's true.
I ask the question as it staggers me how many business owners attempt to handle every aspect of their business - whether it's their bookkeeping, the monthly newsletter, the despatch of goods etc. Are you doing admin work that should be delegated? Is it taking far too much time? When you become the 'generalist' you can't be the 'specialist'. I know I'd rather be paid as the specialist.
So how much is your hour worth? How much do you bill your clients for your time? While you are trying to work out how to accomplish some task that is not your core task, how many other sales could you have achieved at the higher billing rate?
Should we be having a chat about your options? #halfdaypa #outsource #virtualassistant
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Are you seeing similar types of bottlenecks in your business that are rearing their ugly heads over and over again? #outsource #virtualassistant #worksmarternotharder
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With Christmas almost here, there is some great advice for your marketing. I like No.5 #marketing #outsource
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Want to break free and sack your boss? Maybe a Virtual Assistant is the career for you.
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Motivational music in the office today
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With all your social media, it's important to refresh your profile and keep it up to date (yes, even the photo)
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When you run a real estate business, you need to wear many hats. But are all those hats absolutely necessary? Are you stretching yourself too thin? #Realestate #winning #outsourcingsuccess  
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