But it's a pretty different world for conducting business on the internet from that which existed even few years ago, and it's especially different at the point where any sort of internet transaction is overwhelmingly likely to begin – with a search query.
Your consumers can (and should) be your best marketing tool. Integrating user-generated content in your marketing efforts has benefits across the board: it boosts word-of-mouth marketing, engagement with Millennial shoppers, and increases the results from all current efforts in SEO, content marketing, and social marketing. User-generated content is a formidable force, and it should form a basis for your future content marketing efforts if you want to create content that your customers want to listen to.
If you have a small budget, you can use sweat equity to build relationships with bloggers. Regularly engaging a blogger’s comment section can eventually blossom into a business relationship. This method is effective for making real connections, but it is time-consuming.
- Level 343International SEO Consultant, 2005 - present
- Bay CreativeSenior Project Management, 2012 - 2014
- Indelible BrandingSEO director, 2013 - 2014
- B StudioCreative Director, UI, 1998 - 2003
- Senior Partner at Level343
- International Business Development
- Read & write 5 languages
If I don't know you, please introduce yourself or I won't add you.
I write a few languages on my public time line. I speak my mind therefore if you're offended by strong language or an opinionated person you know how to un-circle me. I do not promote clients, products, or links unless I truly believe in them.
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