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Gabriella Sannino
9,337 followers -
International SEO Consultant | Marketing Strategist | Managing Partner at Level343
International SEO Consultant | Marketing Strategist | Managing Partner at Level343

9,337 followers
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Gabriella's posts

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The term “planned obsolescence” means purposefully producing goods that quickly become obsolete, in order for the consumer to buy more and keep the producer in business. While that isn’t necessarily what Automattic (creators of WordPress) did with their CMS, it is what you need to do with WordPress.

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If you’ve had an online business for long, chances are you’ve heard of landing pages. You might picture a page with smiling testimonials, big letters and dollar amounts crossed off showing you how good a deal you have if you BUY NOW. There’s a lot more to landing pages, however. In this article, we’ll cover a lot of information, so strap yourselves in and come along for the ride!

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Since about 2008 – 2009, site speed has been an increasingly important issue. In 2010, Google stopped all the questions with a single post, Using site speed in web ranking. Does Google use site speed as a ranking factor? The answer is most assuredly.

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Our guest post today covers a subject near and dear to our marketing hearts: getting your social media accounts up, running and thriving. With no further ado, we bring you “Best Social Media Practices Which Boost SEO,” from our Australian friends across the pond. Enjoy!



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You can learn a little something from everything, and the movie Storks is no exception. “Make a plan, stick to the plan, always deliver,” says the boss, and that’s sound, real-world advice, even in content marketing.

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You spend a lot of time on your content marketing; doesn’t it make sense to pay attention to how well it’s working for you? Many look at their month-to-month traffic and say, “oh, we had a good month,” or “ouch, we had a bad month,” and assume that their efforts were successful – or weren’t. You can’t base the success of marketing campaigns and content marketing on such basic data, however. It’s false, and you could end up throwing out the baby with the bath water.

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Il senso è che si apre un blog, si pensa a un logo, si fa un servizio fotografico o un video solo se è funzionale alla strategia di marketing personale.

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I have a confession to make. I’m an internet marketer, and I love social media. I talk about social media marketing (SMM) here on our blog, as well as the very social platforms I talk about. I use it on a daily basis to help our clients, as well as our company. I’ll be the first to say that there is (almost) no online marketing campaign worth it’s salt without at least a nod to SMM.

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Since 2015, Wasp Barcode has collected data on a number of important factors, including anticipated growth, marketing efforts, expected government impact, top challenges to the businesses surveyed, and much more. As a result, there may not be a clearer picture of the U.S. small business outlook on the web today.

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Persuasive content is an elusive beast. You write, and write – and write some more -, and it never seems to do any good. You aren’t standing out, and you have to stand out, because:
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