It seems like Google Plus is becoming more and more prepared for the imminent Google+ Brand Pages. Features like Ripples, Hangouts with extras, What's hot and the Google Apps availability will bring social conversion to the next level for Google Plus business pages and also more possibilities on Google+ to teach, learn, work, and play.


Ripples are a graphical representation of how a post spreads across Google+. Influencers show up as large bubbles on the graph, bubbles that everyone will see and potentially click on when they visit the Ripple. If you are your brand, that’s brand recognition right there.

Ripples are a new way of measuring engagement. You can see which of your posts are being shared and by whom. Influencers who shared could become brand advocates. Include them in your plans, bond with them. These are the people who were willing to spread your word without any prompting. Imagine what they can do with guidance.

Ripples incorporates quick analytics, giving you an idea of total shared content and publicly shared content. It's really a way of mapping conversation. This mapping feature offers a hell of a lot more information about a post up front than any other social network.

You can see an example of ripples in action with my most succesful post that got more than 1370 reshares called "Top 25 most popular Chrome extensions and Apps for Google+" here


Let's not forget that Google+ is now available with Google Apps. Google Apps users will have access to the same set of features that are available to every Google+ user, and more. In addition to sharing publicly or with your circles, you’ll also have the option to share with everyone in your organization, even if you haven’t added all of those people to a circle.

For those who’ve already started using Google+ with a personal Google Account and would prefer to use the Google Apps account, the Google+ engineers are building a migration tool to help you move over. With this tool, you won’t have to rebuild your circles, and people who’ve already added you to their circles will automatically be connected to your new profile. They say they expect this migration option to be ready in a few weeks.


Hangouts with extras, which combines multi-person video chat with screen sharing and collaboration in Google Docs, lets you work together on projects even when your team can't be in the same room. Whether you’re out of town, working on a project with a distributed group, or just don’t feel like walking to the next building for your meeting, Hangouts with extras can give your team the productivity boost it needs.

As I said in another post called "18 Big Google+ Changes that users want to see" -, Google Docs integration is one of the most awaited feature. See more about Hangouts with Extras here:


The "What's Hot" feature helps users find and interact with popular content shared within Google+. This new tool gives users a glimpse outside their Circles and into the larger world of Google+ posts. This can also mean more exposure for brands and hopefully for quality posts too. See my suggestion for a better What's hot section:

I can't emphasize enough how useful this tools will be for the ones that will set up a Google+ Brand Page for their business. And remember this is just the beginning!

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