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GBD | Seniors Lifestyle & Retirement Marketing
21 followers -
retirement marketing, graphic design, pr, advertising, web design and photography
retirement marketing, graphic design, pr, advertising, web design and photography

21 followers
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Can 'big data' help sell retirement villages?

Is your retirement village on the same page as the boomer generation?
In our conclusion to Robert and Heather’s wedding story, we look at the emergence of big data and the role it plays in consumer insights. We unpack what matters when designing products and services that lead the market, and propose there are three key elements that together can make a retirement community outstanding.

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Is your retirement village on the same page as the boomer generation?

The boomer generation have changed the face of many industries through the years, defining a culture of their own, and as they begin their retirement journey we need to ask ourselves some crucial questions. Do we understand this generation's culture? How do we shape our retirement village to suit their cultural demands? And how are we going to lead these boomers down our village driveways?

Check out the latest edition to our retirement marketing blog below.

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Can a wellbeing program not only be good for the residents but also a revenue stream for the village?

Following on from last month where we spoke about the changing face of retirement and the importance of wellbeing, this month we address the importance of cultivating a community, employing the right village manager and applying the right initiatives suitable for your village. And ask the fundamental question, how will you inspire the 'boomer generation' to live in your village?

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What will retirement for baby boomers look like?

The world is changing. And retirement along with it. In our ageing population, baby boomers herald the biggest wave of retirement ever seen. And compared to the ‘builder generation’ before them, these retirees want something different, a change. And a big part of that change is ‘wellbeing’.

So how will you cater for these retirees who are thirsty for change?

#retirement #babyboomers #health #wellbeing #marketing 

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Where's Wally? We cannot sideline the fact that we need people to find our websites. In an ad-jammed cyber world, making your website visible to your target market can be daunting. So how do you lead a potential customer to your site?

Let us unpack a few things for you on how SEO works and some solutions to consider in your marketing strategy. But first let's catch up with our baby boomer couple Heather and Robert as they face the challenges with Heather's own website and wanting to broadcast their wedding on the internet.

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Where's Wally? We cannot sideline the fact that we need people to find our websites. In an ad-jammed cyber world, making your website visible to your target market can be daunting. So how do you lead a potential customer to your site?

Let us unpack a few things for you on how SEO works and some solutions to consider in your marketing strategy. But first let's catch up with our baby boomer couple Heather and Robert as they face the challenges with Heather's own website and wanting to broadcast their wedding on the internet.

Post has shared content
Where's Wally? We cannot sideline the fact that we need people to find our websites. In an ad-jammed cyber world, making your website visible to your target market can be daunting. So how do you lead a potential customer to your site?

Let us unpack a few things for you on how SEO works and some solutions to consider in your marketing strategy. But first let's catch up with our baby boomer couple Heather and Robert as they face the challenges with Heather's own website and wanting to broadcast their wedding on the internet.

Post has attachment
Where's Wally? We cannot sideline the fact that we need people to find our websites. In an ad-jammed cyber world, making your website visible to your target market can be daunting. So how do you lead a potential customer to your site?

Let us unpack a few things for you on how SEO works and some solutions to consider in your marketing strategy. But first let's catch up with our baby boomer couple Heather and Robert as they face the challenges with Heather's own website and wanting to broadcast their wedding on the internet.

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GBD have finished the production of The Terraces at Paddington DVD which includes video footage using CGI and green screen technology, take a look!

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Marketing for retirement – print or online?

Is print still effective? Are there enough seniors online to warrant a relevant internet campaign? If so, where online do they congregate? And how often?

Join us as we address the ongoing debate about print or online for your retirement marketing and see some of the creative solutions GBD has produced for our retirement clients. But first let's catch up with our baby boomer couple Heather and Robert as they debate on how to send out wedding invitations to the evolving technical culture of today.
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