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Adwords has announced Enhanced Reporting as well as Drafts and Experiments. Here's a rundown on how to use these new tools.
Inflow’s Paid Search team weighs in on Google latest announcement about new Adwords features. It’s no longer about the device. It’s about the consumers.
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PPC / AdWords  - 
 
If you think your conversion rates are as good as they will get, and that by changing the button colors, you're doing real optimization, you need to read this.
Conversion is a key element in your paid search strategy; after all, if you're not actually turning lookers into buyers at a high rate, what are you advert
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Content Marketing  - 
 
A lot of these are about understanding the context of your advertorial and the needs, wants, and pet peeves of your audience. 
Demian Farnworth provides the basic steps for writing advertorials that work -- in other words, *sell*.
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User Personas are a critical part of #Agile development and #Marketing. Here's a quick guide on them. http://ow.ly/vVHd7
This is what user personas are for. Personas help you keep the end user in mind throughout the whole development and design process.
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PPC / AdWords  - 
 
A complete guide to Adwords dynamic keyword insertion. What can go right, what can go wrong, and how to prevent the latter. 
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Have them in circles
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Content Marketing  - 
 
This post covers everything from defining an audience to creating varied content, engaging in social media, and tracking progress. Overall, it does a pretty good job of getting people started. 
During the last few months I’ve talked with dozens of business owners who have all asked me the same question, “How do I start a blog for our business?” (It’s always nice to meet business owners and leaders who don’t pretend to know everything) Setting up a company blog may seem easy...
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What does Twitter's acquisition of Gnip mean for internet marketers? http://ow.ly/vZJ6x
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Branding Tips  - 
 
This talk on the future of #Marketing  is scheduled for this June. You can still get early-bird tickets. 
NEW! The IGNITION Conversation Series kicks off this June with Future of Marketing at the NYPL on June 11.
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How does your daily number of tweets affect your engagement rate? http://ow.ly/vVEwH
The microblogging giant has come a long way since co-founder Jack Dorsey's first tweet. Here are some Twitter facts and figures worth checking out.
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A case for why Facebook ads don't actually suck. What do you think? Would you recommend Facebook ads?
Enough. For the third week in a row I’ve just spent 2 hours on Hacker News commenting on the latest first-page post bashing Facebook Ads. Don’t be sorry for the poor guy defrauded by Facebook, however. He’ll do just great. … <a href="http://blog.adespresso.com/facebook-ads-dont-suck-bashing-great-marketing/">Continue reading <span class="meta-nav">→</span></a>
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hahaha +Bradley Smith 
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Have them in circles
79 people
Erik Sebold's profile photo
Paul Eastwood's profile photo
Kiernan Angley's profile photo
Jason Lancaster's profile photo
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