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Matt Cutts Says Focus on User Experience and NOT Link Building.
If you want to skip forward 2 mins and 30 seconds, Matt talks about how he thinks webmasters concentrate too much on link building and not enough on content and user experience.

Well isn't that what I said here -

Obviously if you own a link building agency you are going to argue the point with me but my bottom line is; you do not need to take part in link building to get seen online.

Matt says it, I say it, others say it - build compelling content and a great user experience and people will link organically.

Think about your site:
- is it mobile /tablet responsive?
- does it download in under 2-3 seconds?
- do you have clear site navigation?
- do you easy to find contact details?
- is your grammar and comprehension first class?
- are you writing content for your site audience?
- have you included legally required content - privacy policy, consumer protection?
- is your content truly unique and of the highest quality?

These are just a few things to consider before you even begin to think about link exchanging.
Anyone that says a business must build back-links to succeed is the owner of a link building agency.

Anyone that says you must build a site for your visitors, that interests them and gives them what they want, efficiently and ethically is not just out to take your money. They are out to grow your business with you.
#marketing #backlinks #linkbuilding #seomyths

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