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Business Marketing News
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Yesterday Twitter announced the global availability of long-awaited conversion tracking capabilities. Conversion tracking gives advertisers better insights into how Twitter ads are driving conversion actions on their sites. You install the tracking just like any other by placing the code on your lead/sale thank you pages. 

Twitter says..."A key benefit of conversion tracking is that it gives you a full view of conversion attribution, how Twitter-specific engagements and impressions lead to conversions."

Certainly a step in the right direction for businesses who use the Twitter platform.
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