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Even Twitter is on the beacon bandwagon now. http://ow.ly/M5psM
Twitter Ventures invests in Swirl, indicating the potential for retailers to better target in-store ads.
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The drones are coming! To bring you stuff! http://ow.ly/Lz1Yy
Last month, Amazon was given permission to test a delivery drone prototype in the US, but there was a hitch – the vehicle cleared for use had already become obsolete. Now the agency has granted Am...
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Oculus Rift may be a hit with marketers before it even makes its first big consumer push. http://ow.ly/Ljxwn
Chevrolet uses Oculus Rift with CoDriver, a virtual reality sales experience designed to give viewers a test drive without leaving the showroom.
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Oh, beacons and vodka, did you say? Tell us more. http://ow.ly/KUeOa
Medea Vodka, known for its programmable LED displays integrated onto its bottles, is leveraging Apple’s iBeacon Bluetooth technology to let consumers program personal messages on bottles from mobile devices.
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Brands have to think about what kinds of info customers might be looking for on their smartwatches. http://ow.ly/KKTtd
The upcoming launch of the Apple Watch has prompted many technology and accessories companies to get in on the wearables game, which means retailers need to get a head-start on how to navigate the new social world.
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People are making a live human do weird things right now in the name of Old Spice on Twitch. #twitchplaysoldspice http://ow.ly/LLJlV
In February 2014, Twitch Plays Pokemon became a web-wide fad when it invited thousands of Twitch users to all control the same game of Pokemon at once. The result was both utterly chaotic and undeniably amusing, and the project has left enough of a legacy that brands are now trying to emulate it. On Old Spice's official Twitch channel, viewers can control a real live human as he adventures through the woods. Old Spice's campaign is titled "Nat...
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The best brand marketing piece you'll read today that includes the phrase, "cross modal experiential event." http://ow.ly/LsONt
Creative event agencies, are using the power behind the science of senses to make event brand experiences more effective and memorable.
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We're expecting to see a LOT more services like this over the next few years. http://ow.ly/L3etG
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From online to offline and back again. http://ow.ly/KNZBH
Online stores such as Warby Parker and Kit & Ace are creating immersive brand experiences in the real world. The store of the future must be experience-first.
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A mall in London is using tech and social media to bring spring and summer fashion trends to life for shoppers. http://ow.ly/KHIz2
Westfield created Future Fashion, a project that leverages virtual reality, social media, content, user-generated curation and digital avatars in order to get them to shop in-store.
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If we're going to start communicating with vibrations, we need to start thinking about what that language might be like. http://ow.ly/KvzIE
Better haptic design could turn smartwatches into silent universal communicators, says Immersion's VP of UX Chris Ullrich.
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Freshwire helps businesses and brands find, express, and sustain their online voice through the creation of original editorial and video content.

Freshwire serves digital and traditional businesses in need high quality video and editorial content for their websites and/or offline networks. We provide end-to-end services for firms wishing to create, maintain, and/or augment an original content offering.
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