During our Fresh Success Marketing Group brainstorming sessions, our associates invariably toss out great ideas to take our campaigns to the next level. One of the reasons we succeed as consistently as we do comes from our ability to build off each other’s ideas. This technique is known as “yes, and...” Let’s review in more detail.

Our Fresh Success Marketing Group culture is based on collaboration. When someone shares a thought, it’s important for them to know their contribution is valued.

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